United States
Dr. Mary Claire Haver is a board-certified OB-GYN and menopause specialist based in Texas who built a multi-million follower presence by addressing what she describes as a systemic gap in women's healthcare: the dismissal of perimenopause and menopause symptoms in clinical settings.
Total Followers +0.6%
6.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
683K followers · 10% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $43K–$101K / IG post
Speaking at Aspen Ideas Health, she announced the nonprofit will receive 2% of The 'Pause Life's direct-to-consumer gross profit to fund menopause and midlife women's health science, while calling for menopause to be reframed as an aging-science priority.
The follow-up to her #1 NYT-bestselling 'The New Menopause' targets women in the often-misdiagnosed pre-menopause transition, covering symptoms from brain fog to mood shifts with an evidence-based framework.
She took on the executive role at Midi, described as a unicorn women's health company, expanding her clinical and advocacy footprint beyond her own practice and media channels.
Haver was recognized on TIME's annual list of top creators, alongside continued features in The New York Times, Forbes, The Today Show, CBS Mornings, and Oprah's Menopause Revolution.
Haver partnered with policy advocate Jennifer Weiss-Wolf on the free legislative guide, which coincided with bills advancing in over a dozen U.S. states. She also publicly welcomed the FDA's decision to remove long-standing estrogen therapy warnings.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +5K +0.7% | +6K +0.2% | +0 +0.0% | +11K |
| Last 30 days | +9K +1.3% | +30K +0.8% | +0 +0.0% | +38K |
| Last 90 days | +28K +4.1% | +0 +0.0% | +0 +0.0% | +28K |
| Last 365 days | +28K +4.1% | +0 +0.0% | +0 +0.0% | +28K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Mary Claire Haver is a board-certified OB-GYN and menopause specialist based in Texas who built a multi-million follower presence by addressing what she describes as a systemic gap in women's healthcare: the dismissal of perimenopause and menopause symptoms in clinical settings. After more than two decades in practice, she began translating evidence-based research into accessible social content, developing the Galveston Diet — an anti-inflammatory nutrition framework tailored to midlife women — and later authoring The New Menopause, which reached the top of the New York Times bestseller list. Her Pause Life brand and the #menotok hashtag she helped popularize reflect her role in shaping an entire subcommunity around hormone health discourse.
Drmaryclaire reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness / Nutrition, Supplements / Women's Health, a clear signal of fit for brands in those categories. Demonstrated partners include HelloFresh and The Galveston Diet. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Nutrition and related categories, Drmaryclaire offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drmaryclaire's tier (Mega, 6.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dr. Mary Claire Haver developed the Galveston Diet as an evidence-based, anti-inflammatory eating approach designed specifically for women in perimenopause and menopause. Unlike generic weight-loss plans, it targets inflammation, which she argues is a central driver of menopausal weight changes and symptoms. She regularly references it across her platforms using the #galvestondiet hashtag.
'The New Menopause' is Dr. Mary Claire Haver's #1 New York Times bestselling book, offering a comprehensive, evidence-based guide to perimenopause and menopause. It covers hormone therapy, symptoms, nutrition, and long-term health risks that women face during this stage of life. It is a core pillar of her platform alongside her social media content and clinical work.
Dr. Mary Claire Haver is one of the most prominent physician voices calling for a more open, evidence-based conversation around hormone replacement therapy. She regularly creates content explaining the science behind HRT, addressing widespread fears, and clarifying which women may benefit from estrogen and other hormones. Her position is rooted in over 20 years of clinical practice as a board-certified OB-GYN.
According to Dr. Mary Claire Haver, one of the earliest signs of perimenopause is often not a hot flash or a missed period. Symptoms like disrupted sleep, mood shifts, brain fog, and joint pain can appear years before any obvious menstrual changes, and she stresses that women — and many doctors — frequently miss or misattribute them. Her content is specifically designed to help women recognize the full picture of perimenopause sooner.
Yes, Dr. Mary Claire Haver covers GLP-1 receptor agonists — the class of drugs that includes semaglutide-based medications — within the context of menopause-related metabolic changes and weight gain. She approaches the topic from a clinical, evidence-based angle, discussing both the potential benefits and the specific considerations for menopausal women. This falls under her broader focus on midlife health and longevity.
Dr. Mary Claire Haver has shared content walking through the specific protocols she prescribes for brain health, explaining the evidence behind each one rather than offering generic wellness advice. This includes discussion of hormone therapy's potential cognitive benefits alongside other evidence-backed interventions. It reflects her wider approach: bridging clinical practice with accessible, science-grounded public education.
Dr. Mary Claire Haver has posted about peer-reviewed research identifying a specific estradiol level associated with protecting cardiovascular and bone health in women. She covers this to help her audience understand why maintaining adequate estrogen matters well beyond symptom relief alone. Grounding her content in recent published studies is a consistent feature of her evidence-based approach.
#MenoTok is an online community — primarily on TikTok — where women and healthcare providers share experiences and information about menopause. Dr. Mary Claire Haver is one of the most followed and recognized medical voices in the MenoTok space, consistently using the hashtag to reach women looking for straightforward, doctor-led answers. Her presence brought significant clinical credibility to the movement.
Yes, Dr. Mary Claire Haver is a board-certified OB-GYN and Fellow of the American College of Obstetricians and Gynecologists (FACOG) with over 20 years of clinical practice experience, along with specialist training in menopause medicine. She launched her social media platform specifically because she saw women being dismissed or underserved when seeking answers about perimenopause and menopause. Her credentials are a central, explicit part of her public-facing brand.
Dr. Mary Claire Haver offers a free Menopause Starter Guide, promoted through her Instagram bio and other platforms, as an accessible entry point for women just beginning to navigate perimenopause or menopause. It aligns with her core mission of giving women the evidence-based information they may not be receiving from their own healthcare providers. The guide serves as a companion resource to her book 'The New Menopause' and her broader library of video content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drmaryclaire · YouTube
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