United States
Dr. Mark Hyman is a practicing family physician and one of the central figures in the functional medicine movement in the United States.
Total Followers +0.3%
5.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 26% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $45K–$106K / IG post
TIME covered Function Health as the fastest-growing health platform in the U.S., noting celebrity backers including Matt Damon, Zac Efron, and Pedro Pascal, and Hyman's vision to scale preventive biomarker testing to millions.
TIME recognized Hyman on its annual TIME100 Health list, citing his work building Function Health's 100+ biomarker testing platform and his broader mission to shift healthcare toward prevention.
The updated 480-page edition targets the influence of Big Food, Big Ag, and Big Pharma on the food system and had thousands of readers on Goodreads ahead of release.
Hyman was tapped to keynote the April 2026 summit in San Francisco, with his talk focused on the biological hallmarks of aging and his Food as Medicine protocols.
The direct-to-consumer blood-testing startup co-founded by Hyman reached a $2.5B valuation, underscoring rapid commercial growth of the platform he also promotes heavily across his social channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +4K +0.1% | +0 +0.0% | +4K |
| Last 30 days | +0 +0.0% | +15K +0.4% | +0 +0.0% | +15K |
| Last 90 days | +10K +0.7% | +50K +1.3% | +0 +0.0% | +60K |
| Last 365 days | +10K +0.7% | +50K +1.3% | +0 +0.0% | +60K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Function Health Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Paleovalley Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Pique Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Fatty15 Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Seed Health, Inc. Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
Dr. Mark Hyman is a practicing family physician and one of the central figures in the functional medicine movement in the United States. He served as founding director of the Cleveland Clinic Center for Functional Medicine and has authored more than a dozen New York Times bestselling books centered on nutrition, metabolic health, and the relationship between food and chronic disease. His podcast, The Dr. Hyman Show, serves as the editorial backbone of his digital presence, drawing in long-form conversations with researchers, clinicians, and policymakers — content that translates well to short-form clips across YouTube and Instagram. His audience skews slightly toward younger adults in the 25–34 range, is evenly split by gender, and is overwhelmingly US-based, with meaningful reach into the UK and Canada.
Hyman's sponsor roster reflects deliberate alignment with the functional and longevity wellness category: co-founding Function Health, while also partnering with brands like Seed Health, Fatty15, and Pique, signals credibility-first positioning rather than broad consumer-goods diversification. His above-median engagement for a mega-tier creator suggests an audience that actively consumes and trusts his recommendations rather than passively following. As interest in preventive medicine and longevity science continues to grow into a mainstream consumer category, Hyman is positioned as a bridge between clinical authority and accessible wellness content — making him a durable fit for premium health and supplement brands seeking physician-backed credibility.
Drmarkhyman reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. Demonstrated partners include Function Health and Paleovalley. Engagement on YouTube runs around 4.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Drmarkhyman offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drmarkhyman's tier (Mega, 5.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Functional medicine is a patient-centered approach that looks for the root causes of chronic disease—examining nutrition, gut health, genetics, and lifestyle—rather than just managing symptoms with medication. Dr. Hyman is one of its most prominent global advocates, and he founded the Cleveland Clinic Center for Functional Medicine, bringing the model into one of the world's most respected academic medical systems. His books, podcast, and social content have introduced the concept to millions of people who had never encountered it in a conventional doctor's office.
The Dr. Hyman Show is his podcast, focused on deep conversations about health, food, wellness, and related policy issues. New episodes are released every Wednesday, and it has grown into one of the most widely followed health and medicine podcasts in the United States. Guests typically include physicians, researchers, and authors working at the intersection of nutrition and chronic disease.
Function Health is a membership-based platform that gives users access to comprehensive lab testing—covering a broad panel of biomarkers—along with personalized health insights. Dr. Hyman is a co-founder of the company, which also appears as a sponsor on his YouTube channel, placing him in the unusual position of both advocating for and owning a stake in one of his most prominently featured brands.
Yes, Dr. Hyman founded the Cleveland Clinic Center for Functional Medicine, which became one of the most high-profile integrations of functional medicine into a mainstream academic hospital system. The center drew national attention by demonstrating that root-cause, lifestyle-focused medicine could operate within a large institutional setting. It remains one of the credentials most cited when discussing his medical legitimacy.
Dr. Hyman has written sixteen New York Times bestsellers—a figure he cites directly in his own social media bio—covering topics from blood sugar and the industrialized food system to brain health and longevity. That track record makes him one of the most commercially successful health authors in the country. His books are frequently recommended by both functional medicine practitioners and mainstream dietitians.
The Pegan diet is a term Dr. Hyman coined to describe an eating framework that blends paleo and vegan principles—heavy on plants and healthy fats, free of processed foods, refined sugar, most dairy, and industrial seed oils, but not entirely plant-based. He argued that the approach captures the most evidence-backed elements of both diets without the extreme restrictions of either. He detailed the full framework in his book The Pegan Diet.
On his YouTube channel, Dr. Hyman has featured sponsored content from Paleovalley, Pique, Fatty15, and Seed Health—brands that align with his functional and nutritional medicine focus. He also co-founded Function Health, which sits at the overlap of his personal brand and his business interests. The pattern reflects his broader strategy of partnering only with products that fit his core health philosophy.
Yes, Dr. Hyman is listed as a CBS Medical News Contributor, which has given him a presence in mainstream broadcast health coverage beyond his podcast and social channels. That role adds a layer of institutional credibility that separates him from most wellness influencers who lack formal media affiliations. It's a credential he highlights prominently in his own bios.
Dr. Mark Hyman is a fully licensed family physician with decades of clinical practice behind him. He earned his MD and built his platform through medicine first—writing peer-reviewed-adjacent books and founding a center inside one of America's premier hospital systems—before his social media presence grew to its current scale. His audience skews toward people who specifically want health advice grounded in a medical credential, not lifestyle content alone.
Dr. Hyman posts regularly on YouTube, Instagram, and TikTok, with his combined following across all three platforms exceeding five million people—placing him firmly in the Mega tier of health creators. Instagram is his largest single channel, while YouTube hosts his longer podcast-format videos and deep-dive health content. TikTok is used primarily for shorter, shareable clips drawn from his broader content library.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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