United Kingdom
Dr. Julie Smith is a UK-based clinical psychologist who built a substantial social media following in the early 2020s by translating clinical psychology into accessible short-form video content.
Total Followers +2.7%
339
Across TikTok
Primary Platform
YouTube
339 followers · 100% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. — / IG post
The clinical psychologist joined Chris Evans at the TFI desk to discuss her second book, describing it as a 'book to turn to' for life's hardest moments.
Published by Penguin Michael Joseph (UK) and HarperOne (US), the book offers 'break in case of emergency' psychological advice for life's toughest moments, following the million-copy success of her debut.
Dr Julie was also a featured speaker at the 2024 Pendulum Summit and has delivered keynotes for global brands including Amazon, Meta, and Disney.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 339 | +9 | 8.7% | — | 2 years ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1 -0.3% | +0 +0.0% | +0 +0.0% | -1 |
| Last 30 days | +9 +2.6% | +0 +0.0% | +0 +0.0% | +9 |
| Last 90 days | +22 +6.5% | +0 +0.0% | +0 +0.0% | +22 |
| Last 365 days | +22 +6.5% | +0 +0.0% | +0 +0.0% | +22 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Julie Smith is a UK-based clinical psychologist who built a substantial social media following in the early 2020s by translating clinical psychology into accessible short-form video content. This @drjuliesmith handle is a secondary TikTok account; her primary presence operates under @drjulie, where she commands a multi-million follower audience. Her rise coincided with a period of heightened public interest in mental health, and she capitalised on it with clear, evidence-based videos covering anxiety, depression, and emotional regulation. In 2022 she published 'Why Has Nobody Told Me This Before?', which became a UK Sunday Times bestseller with strong international sales.
Smith's content style is calm and pedagogically structured — she typically frames a psychological concept, challenges a common misconception, and offers a practical coping strategy within a concise runtime, a deliberate contrast to the more performative mental health content prevalent on social platforms. A sponsored collaboration with Samsung around the Galaxy Watch indicates her appeal to technology and wellness brands seeking clinical credibility with health-conscious audiences. As a practising psychologist, published author, and content creator in one package, she occupies a distinctive position in the mental health space, and her trajectory points toward continued relevance as brand interest in evidence-led health communication deepens.
Mental health and wellness is the unambiguous content category here — post topics spanning high-functioning depression, anxiety avoidance cycles, and emotional regulation place this creator squarely in the clinical psychology education space, making her a natural fit for digital therapy platforms, mindfulness and meditation apps, mental wellness subscriptions, and health-adjacent consumer tech. The demonstrated Samsung Galaxy Watch partnership, evidenced by #samsungpartner tagging, confirms existing appetite for wearable tech integrations, particularly devices with biometric or stress-monitoring features that map credibly onto the mental health angle. A UK base anchors the audience in an English-speaking, NHS-aware market relevant to healthcare and wellness brands operating in that region. Engagement runs well above category median, suggesting the retained audience is genuinely attentive rather than passive, a meaningful signal for direct-response or awareness campaigns. It is worth noting this profile functions as a secondary redirect account pointing to a primary channel, and content here has been dormant for roughly two years; brands should plan activations through the creator's main presence to ensure reach and recency are captured effectively.
Benchmark estimates for a creator at Drjuliesmith's tier (Nano, 339 combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Dr. Julie Smith's primary TikTok presence is at @drjulie, not @drjuliesmith — the @drjuliesmith account itself directs followers there. The @drjulie handle is where the vast majority of her mental health content and audience is concentrated.
Dr. Julie Smith is a qualified clinical psychologist based in the United Kingdom, not simply a wellness personality. Her videos draw directly on clinical training, which is why she covers topics like depression, anxiety, and emotional regulation with a structured, evidence-based approach rather than generic self-help advice.
Dr. Julie Smith authored Why Has Nobody Told Me This Before?, a practical mental health guide that became a major bestseller in the UK and beyond. The book translates the same accessible psychological frameworks she uses in her short-form videos into a longer, more structured format.
High functioning depression describes a state where someone keeps up with work and daily responsibilities on the surface while experiencing persistent low mood underneath — making it easy for others, and even the person themselves, to miss the signs. Dr. Julie Smith covers this topic specifically because it often goes unrecognised and therefore untreated.
Dr. Julie Smith is a Samsung partner, with content tied to the Galaxy Watch. The partnership connects naturally to her mental health focus, since wearable health tracking overlaps with themes like stress monitoring, sleep, and overall wellbeing that run through her content.
Dr. Julie Smith's core message on anxiety is that the urge to escape or avoid frightening situations makes sense in the moment but actually reinforces the anxiety over time. Her advice centres on gradually facing rather than fleeing feared situations as the most reliable route to long-term relief.
Dr. Julie Smith addresses the fear that allowing yourself to fully experience a difficult emotion means it will spiral out of control or never end. She challenges this belief directly, arguing that moving toward emotions rather than suppressing them is actually what allows them to pass.
Dr. Julie Smith has shared a set of personal wellbeing principles she calls her golden rules, framing them as guidelines anyone can adopt and pass on. Her content suggests they are rooted in the idea that progress doesn't require a perfect starting point — a recurring theme across her mental health videos.
Dr. Julie Smith is based in the United Kingdom. Her clinical grounding and the framing of her mental health advice reflect a British context, which resonates with a broad English-speaking audience dealing with similar day-to-day pressures.
Dr. Julie Smith's listed primary platform is YouTube, while her short-form content has reached wide audiences through TikTok under her main handle @drjulie. Her @drjuliesmith TikTok account functions as a secondary presence that redirects followers to her main channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drjuliesmith · YouTube
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