United Kingdom
Dr. Julie Smith is a practicing clinical psychologist based in the United Kingdom who built a multi-platform following by translating evidence-based therapy concepts into accessible, short-form content.
Total Followers +0.1%
9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 21% of audience
Engagement
5.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $27K–$62K / IG post
Dr. Julie's second book, published by Penguin Michael Joseph (UK) and HarperOne (US) on 2 January 2025, immediately topped the Sunday Times chart and crossed the Atlantic as a New York Times Bestseller.
The 2022 self-help phenomenon has now sold over 2 million copies, been translated into 45+ languages, and ranked among the Sunday Times' top 100 bestsellers of the past 50 years.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +12K +0.5% | +0 +0.0% | +12K |
| Last 90 days | +10K +0.5% | +32K +1.4% | +102K +2.1% | +143K |
| Last 365 days | +10K +0.5% | +32K +1.4% | +102K +2.1% | +143K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Samsung Technology / Consumer Electronics | Sponsored content | YouTube | 2024–Long-term | — |
| Penguin Life (Penguin Random House) Publishing | Long-term partnership | 2022–Long-term | — |
Dr. Julie Smith is a practicing clinical psychologist based in the United Kingdom who built a multi-platform following by translating evidence-based therapy concepts into accessible, short-form content. She gained significant traction on TikTok in the early 2020s, where her calm, structured breakdowns of anxiety, depression, trauma, and emotional regulation resonated strongly with audiences who lacked access to formal therapy. That momentum extended into publishing: her debut book "Why Has Nobody Told Me This Before?" became a multi-million copy bestseller and a New York Times bestseller, with her follow-up "Open When..." sustaining that mainstream reach and reinforcing her authority well beyond the creator economy.
Smith's audience skews heavily toward 18-to-34-year-olds and delivers above-median engagement across every platform she operates on — a signal of genuine audience trust rather than passive follower accumulation. Her content occupies the intersection of mental health education and practical self-improvement, a positioning that attracts both wellness-adjacent and broader consumer brands. A noted Samsung partnership illustrates her selective approach to sponsorship, framing technology around productivity and wellbeing rather than pure lifestyle. With a publishing platform that continuously feeds new audiences back to her social channels, Smith is positioned as one of the more institutionally durable voices in applied psychology content.
Drjulie reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Technology / Consumer Electronics, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include Samsung and Penguin Life (Penguin Random House). Engagement on YouTube runs around 5.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Technology / Consumer Electronics and related categories, Drjulie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drjulie's tier (Mega, 9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr Julie Smith is a trained clinical psychologist, not a general wellness personality. Her content draws directly on therapy techniques and peer-reviewed psychology research, which is why she addresses specific clinical topics like panic disorders, depersonalization, and emotional regulation rather than generic self-help advice. That professional grounding is the core reason her audience trusts her in a crowded mental health content space.
'Why Has Nobody Told Me This Before?' is Dr Julie Smith's widely-read book covering practical mental health tools drawn from clinical therapy — including managing low mood, building confidence, coping with grief, and understanding anxiety. It is framed for everyday readers who want evidence-based psychological insight without being in formal therapy. The book has sold multiple millions of copies and is the title most associated with her name outside of social media.
Yes, Dr Julie Smith is a New York Times bestselling author, a credential she highlights in her Instagram bio. 'Why Has Nobody Told Me This Before?' is described there as a multi-million copy bestseller, which places it among the most commercially successful books to emerge from the creator space in recent years. It helped cement her crossover from TikTok psychologist to mainstream published author.
'Open When...' is another book by Dr Julie Smith, listed prominently in her author bio alongside her debut bestseller. The title format suggests it is designed to be read in specific emotional moments rather than cover-to-cover — a structure that aligns with her broader mission of making therapy-informed tools immediately usable. It fits the same accessible, clinically grounded style that runs through all her work.
Dr Julie Smith has directly addressed this distinction in her content, noting it is one of the most commonly misunderstood mental health topics. Anxiety attacks typically build gradually in response to a perceived stressor, while panic attacks can strike suddenly and without an obvious trigger, often with intense physical symptoms like chest tightness or dizziness. She uses precise clinical language to help viewers accurately identify what they are experiencing rather than lumping the two together.
This is a recurring theme in Dr Julie Smith's content, rooted in attachment theory and how early relational experiences shape unconscious patterns that play out in adult relationships. She encourages viewers to reflect on whether they repeatedly end up in the same dynamic — anxious, avoidant, or codependent — and explains the psychological mechanisms behind those cycles. It's positioned as clinical insight rather than generic relationship advice, which is why it resonates so strongly with her audience.
Yes, depersonalization is one of the specific mental health topics Dr Julie Smith addresses, and it appears consistently among her most-used content hashtags. She explains the experience of feeling detached from oneself or one's surroundings in clear clinical terms, helping viewers who may be frightened by the sensation understand what is actually happening neurologically. Her approach is to demystify symptoms that are often misunderstood or simply not talked about in mainstream mental health content.
Dr Julie Smith has dedicated content to the traits of a highly sensitive person, exploring what it means neurologically and psychologically to process sensory and emotional information more intensely than most people. Rather than framing high sensitivity as a weakness, her clinical perspective presents it as a trait with distinct challenges and genuine strengths. It is one of the topics that consistently drives strong engagement across her platforms.
Yes, Dr Julie Smith has worked with Samsung as a brand partner, with Galaxy Watch content appearing in her posts alongside the hashtag for the Samsung partner programme. The partnership fits Samsung's push around its health and wellness wearables, where a credible clinical psychologist is a logical match. As a Mega-tier creator whose engagement runs well above the category median, she attracts major consumer-tech sponsors alongside her core health-content brand deals.
Dr Julie Smith is based in the United Kingdom, and her content reflects a British clinical psychology background, including evidence-based therapeutic approaches common in UK practice. Despite her UK roots, her largest single audience segment is in the United States, with the UK close behind — a split typical of English-language mental health creators who break through on TikTok before building a broader global following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drjulie · YouTube
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