United Kingdom
Dr. Julie Smith is a UK-based clinical psychologist who built one of the most recognised mental health channels in the creator space by translating evidence-based therapy concepts into accessible short-form video.
Total Followers +0.1%
9.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 21% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $27K–$62K / IG post
In a January 2025 Irish Times interview, Dr. Julie disclosed she was diagnosed with breast cancer the previous summer while finishing her second book. She confirmed she recovered after surgery.
Dr. Julie's second book became an instant chart-topper in the UK and subsequently earned a New York Times bestseller designation, cementing her status as a multi-million-copy author.
Dr. Julie appeared alongside presenter Chris Evans to promote 'Open When…', describing it as a companion book for difficult moments, extending the UK media run for the title.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +9K +0.5% | +3K +0.1% | +0 +0.0% | +13K |
| Last 90 days | +20K +1.1% | +37K +1.7% | +100K +2.0% | +157K |
| Last 365 days | +20K +1.1% | +37K +1.7% | +100K +2.0% | +157K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Julie Smith is a UK-based clinical psychologist who built one of the most recognised mental health channels in the creator space by translating evidence-based therapy concepts into accessible short-form video. She gained significant momentum during the early 2020s when demand for credible mental health content surged, and her concise, jargon-free breakdowns of topics like anxiety, panic attacks, trauma, and emotional regulation resonated broadly across TikTok before expanding to YouTube and Instagram. Her credibility as a practising clinician distinguishes her from the broader wellness creator category, and that authenticity underpins an engagement rate well above category norms — particularly on TikTok, where her audience is notably responsive. Beyond video, she has established herself as a publishing force: her book 'Why Has Nobody Told Me This Before?' became a multi-million-copy bestseller, and a follow-up title extended her reach further, cementing a dual identity as both creator and author.
Dr. Julie Smith's content occupies the mental wellness and clinical psychology education space, making her a natural fit for mental health apps, publishing and audiobook platforms, healthcare technology, and nutraceutical brands targeting stress, sleep, and emotional resilience. Her audience skews toward young adults in the 18–34 bracket across the US and UK, with secondary reach into Canada and India — an English-dominant, Western-leaning footprint that suits brands seeking high-intent, emotionally engaged consumers rather than passive scrollers. Engagement consistently outpaces the category median by a significant margin across platforms, and her most active channel (YouTube) maintains a near-daily content cadence, giving sponsors reliable placement frequency. Samsung has already leveraged her reach via a Galaxy Watch partnership, demonstrating brand crossover viability beyond pure wellness verticals into consumer tech. Her most durable sponsorship territory, however, remains the mental health and self-improvement ecosystem: therapy and coaching platforms (BetterHelp, Calm, Headspace), professional development tools, and wellness supplement brands would find authentic narrative fit alongside her clinical credibility, which is further reinforced by her NYT bestselling author status and multi-million copy book sales.
Benchmark estimates for a creator at Drjulie's tier (Mega, 9.1M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Dr Julie Smith is a trained clinical psychologist, not a general wellness personality. Her content draws directly on therapy techniques and peer-reviewed psychology research, which is why she addresses specific clinical topics like panic disorders, depersonalization, and emotional regulation rather than generic self-help advice. That professional grounding is the core reason her audience trusts her in a crowded mental health content space.
'Why Has Nobody Told Me This Before?' is Dr Julie Smith's widely-read book covering practical mental health tools drawn from clinical therapy — including managing low mood, building confidence, coping with grief, and understanding anxiety. It is framed for everyday readers who want evidence-based psychological insight without being in formal therapy. The book has sold multiple millions of copies and is the title most associated with her name outside of social media.
Yes, Dr Julie Smith is a New York Times bestselling author, a credential she highlights in her Instagram bio. 'Why Has Nobody Told Me This Before?' is described there as a multi-million copy bestseller, which places it among the most commercially successful books to emerge from the creator space in recent years. It helped cement her crossover from TikTok psychologist to mainstream published author.
'Open When...' is another book by Dr Julie Smith, listed prominently in her author bio alongside her debut bestseller. The title format suggests it is designed to be read in specific emotional moments rather than cover-to-cover — a structure that aligns with her broader mission of making therapy-informed tools immediately usable. It fits the same accessible, clinically grounded style that runs through all her work.
Dr Julie Smith has directly addressed this distinction in her content, noting it is one of the most commonly misunderstood mental health topics. Anxiety attacks typically build gradually in response to a perceived stressor, while panic attacks can strike suddenly and without an obvious trigger, often with intense physical symptoms like chest tightness or dizziness. She uses precise clinical language to help viewers accurately identify what they are experiencing rather than lumping the two together.
This is a recurring theme in Dr Julie Smith's content, rooted in attachment theory and how early relational experiences shape unconscious patterns that play out in adult relationships. She encourages viewers to reflect on whether they repeatedly end up in the same dynamic — anxious, avoidant, or codependent — and explains the psychological mechanisms behind those cycles. It's positioned as clinical insight rather than generic relationship advice, which is why it resonates so strongly with her audience.
Yes, depersonalization is one of the specific mental health topics Dr Julie Smith addresses, and it appears consistently among her most-used content hashtags. She explains the experience of feeling detached from oneself or one's surroundings in clear clinical terms, helping viewers who may be frightened by the sensation understand what is actually happening neurologically. Her approach is to demystify symptoms that are often misunderstood or simply not talked about in mainstream mental health content.
Dr Julie Smith has dedicated content to the traits of a highly sensitive person, exploring what it means neurologically and psychologically to process sensory and emotional information more intensely than most people. Rather than framing high sensitivity as a weakness, her clinical perspective presents it as a trait with distinct challenges and genuine strengths. It is one of the topics that consistently drives strong engagement across her platforms.
Yes, Dr Julie Smith has worked with Samsung as a brand partner, with Galaxy Watch content appearing in her posts alongside the hashtag for the Samsung partner programme. The partnership fits Samsung's push around its health and wellness wearables, where a credible clinical psychologist is a logical match. As a Mega-tier creator whose engagement runs well above the category median, she attracts major consumer-tech sponsors alongside her core health-content brand deals.
Dr Julie Smith is based in the United Kingdom, and her content reflects a British clinical psychology background, including evidence-based therapeutic approaches common in UK practice. Despite her UK roots, her largest single audience segment is in the United States, with the UK close behind — a split typical of English-language mental health creators who break through on TikTok before building a broader global following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drjulie · YouTube
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