United States
Drew Dirksen is a U.S.-based multi-platform creator whose content centers on product testing, DIY challenges, and ensemble comedy with a close-knit group of friends.
Total Followers +0.6%
16.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.6M followers · 28% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $21K–$48K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.2% | +14K +0.8% | +0 +0.0% | +24K |
| Last 30 days | +50K +1.1% | +46K +2.7% | +0 +0.0% | +96K |
| Last 90 days | +164K +3.5% | +77K +4.5% | +0 +0.0% | +240K |
| Last 365 days | +164K +3.5% | +77K +4.5% | +0 +0.0% | +240K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Morgan & Morgan Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Abacus.AI Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Temu Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| MyHeritage Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Cal AI Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Ninja (SharkNinja) Kitchen Appliances | Long-term partnership | Long-term | — | |
| Deep Silver Gaming | Sponsored content | TikTok | 2023 | — |
| Cirque du Soleil Entertainment | Sponsored content | TikTok | 2023–2024 | — |
| Paramount Pictures (Top Gun: Maverick) Film / Entertainment | Sponsored content | TikTok | 2022 | — |
Drew Dirksen is a U.S.-based multi-platform creator whose content centers on product testing, DIY challenges, and ensemble comedy with a close-knit group of friends. His signature format — comparing budget versus premium experiences, recreating viral trends, or stress-testing consumer products in real-world conditions — translates well across both YouTube and TikTok, where he maintains his largest following. His Instagram bio's note that he is "always building or testing something" doubles as an accurate content summary. Managed through 1DS Collective, Dirksen has built his cross-platform footprint steadily, with TikTok driving the bulk of his reach and YouTube serving as the longer-form home for more elaborate productions.
His audience skews male and young adult, concentrated heavily in English-speaking markets, and engages at rates meaningfully above category norms — particularly on TikTok. His sponsor mix tells an interesting story about positioning: brand integrations have spanned appliance partnerships like Ninja, gaming titles such as Dead Island 2, mass-market retail through Temu, and utility-focused apps including Cal AI and Abacus.AI. This breadth reflects a versatile, entertainment-first channel that can absorb category-diverse deals without losing audience trust. As the testing-and-challenge format continues to perform well with younger male demographics, Dirksen is solidly positioned as a reliable activation vehicle for consumer-facing brands seeking mid-funnel awareness.
Drewdirksen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Kitchen Appliances, Gaming, Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Morgan & Morgan and Abacus.AI. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Drewdirksen's tier (Mega, 16.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Britt Hertz is Drew Dirksen's partner — his Instagram bio features a ring emoji directly next to her handle @britthertz, indicating the two are engaged. She is a recurring presence in his personal life content and is well known to his fanbase across platforms.
Drew Dirksen has a documented partnership with Ninja, the kitchen appliance brand, specifically centered on their Crispy Microwave product. He prominently calls out this deal in both his Instagram and TikTok bios, making it one of his most consistently featured brand relationships.
1DS Collective is the creator management collective that Drew Dirksen operates under, as indicated by his public business contact address at the 1dscollective.com domain. It handles brand partnership inquiries and business dealings on his behalf.
Yes — group content with his close friends is the core format of Drew Dirksen's YouTube channel, which he describes in his own bio as 'making videos everyday with my best friends.' Challenges, competitions, and reaction-style tests are almost always done with this recurring crew rather than solo.
Drew Dirksen partnered with Deep Silver to promote Dead Island 2, the zombie action game. Both #deadisland2 and #deepsilver appear among his top hashtags, pointing to dedicated sponsored content tied to the game's release campaign.
Drew Dirksen's content revolves around real-world testing and building challenges — examples include testing TEMU waterparks, comparing 1-star versus 5-star waterslides, and trying out K-Pop demon hunter weapons in real life. His bios across platforms describe his style as 'always building or testing something,' which is a consistent thread throughout his catalog.
Yes — both #topgun and #topgunmaverick appear among Drew Dirksen's top content hashtags, indicating he produced sponsored or promotional content tied to the film. Studio promotional partnerships like this are common for Mega-tier creators who can deliver reach across YouTube, TikTok, and Instagram simultaneously.
Documented sponsors on Drew Dirksen's YouTube channel include Morgan & Morgan, Temu, MyHeritage, Abacus.AI, and Cal AI, alongside his ongoing Ninja appliance partnership. He has also produced hashtag-driven promo content for Deep Silver and Cirque, suggesting a broad mix of entertainment, tech, and consumer brand deals.
Cal AI is an artificial intelligence-powered calorie-tracking app that Drew Dirksen featured in sponsored YouTube content in 2025. The partnership fits his predominantly young male audience, who skew toward lifestyle, challenge, and self-improvement adjacent content.
Drew Dirksen's largest single platform by follower count is TikTok, where he has reached over 10 million followers, compared to over 4.5 million on YouTube. Despite that, YouTube is his primary content home where he posts longer-form challenge and testing videos, and it is where the bulk of his brand sponsorship activity is concentrated.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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