United States
Dr. Cassidy is a licensed therapist — credentialed in California and New York — who has built a mid-tier Instagram following around maternal mental health.
Total Followers +0.2%
124K
Across Instagram
Primary Platform
YouTube
124K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.2K / IG post
NPR's Life Kit: Parenting episode spotlighted Dr. Cassidy Freitas and the tools from her debut book for managing reactive parenting moments.
She appeared at the KPBS San Diego Book Festival on August 22, 2026, discussing her book Mom Needs a Moment alongside other featured authors.
The 304-page maternal mental health guide, endorsed by Dr. Becky Kennedy (Good Inside), was published June 16, 2026. It covers breaking reactive parenting cycles through what Dr. Cassidy calls 'margins.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 123,769 | +248 | 1.7% | 4.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +50 +0.0% | +0 +0.0% | +0 +0.0% | +50 |
| Last 30 days | +248 +0.2% | +0 +0.0% | +0 +0.0% | +248 |
| Last 90 days | +2K +1.4% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +1.4% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Cassidy is a licensed therapist — credentialed in California and New York — who has built a mid-tier Instagram following around maternal mental health. Her content centers on postpartum experiences: anxiety, depression, recovery, and the particular overstimulation of early motherhood. Rather than clinical instruction, she favors a relatable, often gently humorous register that makes professional insight feel immediately accessible to exhausted parents. She also hosts the "Holding Space" podcast and has published a book titled "Mom Needs a Moment," extending her platform into longer-form, evergreen formats that reinforce her standing beyond any single social channel.
Her audience skews heavily female and concentrates in the 25–34 age band — precisely the demographic navigating new parenthood — with the majority of followers located in the United States. That tight psychographic alignment gives her strong credibility with maternal wellness, parenting lifestyle, and therapy-adjacent brands. With engagement running modestly above the category baseline, her following reads as attentive rather than passive. As postpartum mental health continues to gain broader cultural and clinical recognition, her positioning as a practicing professional with a warm, non-judgmental voice makes her a compelling fit for both consumer wellness campaigns and mission-driven health partnerships.
Drcassidy reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Drcassidy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drcassidy's tier (Mid, 124K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr. Cassidy is a credentialed, practicing therapist — the "Dr." in her name reflects a real professional license, not a brand persona. She offers therapy consultations directly through her platform, which distinguishes her from the broader wellness-influencer space where clinical credentials are often absent.
Dr. Cassidy is licensed to practice therapy in both California and New York. Dual-state licensure is relatively uncommon and means she can legally take on clients in either state, which significantly expands her reach as a working therapist beyond a single location.
The Holding Space Podcast is Dr. Cassidy's own podcast, which she runs under the handle @holdingspacepodcast. It extends her therapist-for-moms work into a longer audio format, giving her audience deeper conversations about postpartum mental health and the emotional realities of motherhood beyond what fits in a short social media post.
Mom Needs a Moment is a book by Dr. Cassidy that she promotes directly in her bio. It fits squarely within her core mission of supporting overwhelmed mothers, bringing her clinical perspective on postpartum mental health into a format that moms can read outside of a therapy session.
Yes — Dr. Cassidy advertises a free consultation directly in her Instagram bio for mothers who want to explore working with her as a therapist. This is a real intake offer tied to her licensed private practice, not a generic lead-capture form.
Postpartum rage is one of the specific topics Dr. Cassidy covers, and she names it explicitly in her content rather than softening it. It's a less publicly discussed aspect of postpartum mental health compared to depression or anxiety, and her willingness to address it directly is a big part of why her audience finds her content validating.
Dr. Cassidy describes her audience as moms who are "overstimulated & trying their best" — a framing she uses to capture the specific emotional exhaustion of new motherhood that doesn't always fit neatly into a clinical diagnosis. Her content translates real therapy concepts into relatable, often humorous posts that feel like advice from a friend who also happens to hold a therapy license.
A signature format for Dr. Cassidy is contrasting what a therapist says (calm and reasonable) against the very specific, chaotic internal experience of a mom hearing it — a structure that makes clinical advice land without feeling sterile. This comedic framing is central to her brand and is part of why her content spreads organically among mothers who feel seen by it.
Dr. Cassidy is based in the United States, and her therapy practice spans both California and New York. The majority of her social media audience is also U.S.-based, though her content on postpartum mental health draws international followers as well.
Dr. Cassidy is most active on Instagram, which is where she has built her following as a therapist for moms. She also has a YouTube channel and hosts the Holding Space Podcast, giving her audience multiple ways to engage with her work across different formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@drcassidy · YouTube
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