United Kingdom
Dr. Naomi Potter is a UK-based hormone specialist who has built a substantial presence in the women's midlife health space, primarily through Instagram and her show 'Is It Hot In Here?' — a hybrid format blending clinical insight with the conversational texture of a talk show.
Total Followers +0.1%
290K
Across YouTube, Instagram
Primary Platform
YouTube
8K followers · 3% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.2K–$9.9K / IG post
Dr. Potter's clinic, Menopause Care, was recognised at the Athena Effect 2026 awards event — hosted by Dame Kelly Holmes — for its impact on women's healthcare.
The part-clinic, part-talk-show podcast — launched in early 2025 — crossed the 100K download milestone, featuring high-profile guests including Dame Kelly Holmes and BBC journalist Naga Munchetty.
The show — previously a YouTube series — debuted as a fully distributed podcast in February 2025, broadening Dr. Potter's reach across major audio platforms.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +60 +0.7% | -28 -0.0% | +0 +0.0% | +32 |
| Last 30 days | +332 +4.0% | -28 -0.0% | +0 +0.0% | +304 |
| Last 90 days | +1K +14.6% | -28 -0.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +14.6% | -28 -0.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dr. Naomi Potter is a UK-based hormone specialist who has built a substantial presence in the women's midlife health space, primarily through Instagram and her show 'Is It Hot In Here?' — a hybrid format blending clinical insight with the conversational texture of a talk show. Each episode brings in a guest to discuss the lived experience of perimenopause and menopause, covering symptoms from brain fog and sleep disruption to anxiety and hot flushes. She has also authored a book on the subject and runs a companion podcast, making her one of the more multi-format voices in UK women's health media. Her hashtag use — notably #lenzetto and #hrt — signals comfort engaging directly with treatment conversations, which distinguishes her from lifestyle-only health influencers.
Dr_Naomipotter reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a health creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in health and related categories, Dr_Naomipotter offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dr_Naomipotter's tier (Mid, 290K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Is It Hot In Here?' is Dr. Naomi Potter's series that blends a clinic format with a talk-show feel, available on YouTube with a companion podcast. Each episode she brings on a new guest to share their personal experience of perimenopause, menopause, or midlife health — covering hot flushes, anxiety, brain fog, and sleep problems with no topic treated as too sensitive.
Dr. Naomi Potter is a medically qualified doctor who specialises in hormonal health, perimenopause, and menopause in the United Kingdom. She uses her platform to translate clinical expertise into accessible content, which is what separates her from general wellness influencers in the menopause space.
Lenzetto is a transdermal estradiol spray used as a form of hormone replacement therapy in the UK. As a hormone doctor, Dr. Naomi Potter regularly discusses different HRT delivery methods — patches, gels, and sprays — so products like Lenzetto come up frequently when she explains the clinical options available to women.
Yes, Dr. Naomi Potter has authored a book on hormonal health and menopause, which she references in her Instagram profile alongside her podcast and video work. The book is aimed at women who want a deeper, more structured resource beyond what short-form social content can offer.
British comedian and TV presenter Zoe Lyons has featured as a guest on 'Is It Hot In Here?', discussing her own experience of hormonal changes. The show is built around exactly this format — pairing Dr. Naomi Potter's clinical knowledge with a guest's honest, first-person account of navigating perimenopause or menopause.
Dr. Naomi Potter discusses HRT (hormone replacement therapy) extensively across her content, reflecting the current UK clinical consensus that it is a safe and effective option for many women experiencing menopausal symptoms. She regularly breaks down different forms — sprays like Lenzetto, gels, and patches — to help women have more informed conversations with their own doctors.
Dr. Naomi Potter has addressed GLP-1 weight-loss drugs like Ozempic in the context of women's health, a topic that naturally intersects with the metabolic and hormonal shifts that occur during menopause. Her approach is clinical — examining both the potential role of these drugs and the broader hormonal picture women should factor in.
Dr. Naomi Potter consistently highlights that menopause affects mental and cognitive health just as profoundly as physical symptoms — a point she stresses because many women are misdiagnosed with depression or anxiety disorders when the underlying cause is actually hormonal. Her content is specifically designed to push the conversation well beyond the stereotypical hot-flush image of menopause.
Dr. Naomi Potter is based in the United Kingdom, and her content is shaped by the UK healthcare context, including NHS menopause guidelines and HRT products available in Britain. Her audience is international though, with a significant following in the United States, Australia, and Canada.
Dr. Naomi Potter posts across both Instagram and YouTube, with 'Is It Hot In Here?' living as longer-format episodes on her YouTube channel. For audio-only listeners, she also has a dedicated podcast feed under the handle @podcast_naomipotter, making her content accessible across video and podcast platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dr_naomipotter · YouTube
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