United States
Dontstopmeowing is a US-based pet content account run by a couple known collectively online — their Instagram identifies them as the 'pawrents' behind the channel, operating under the handle @fifiandkareem.
Total Followers -0.5%
22.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.5M followers · 25% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $35K–$82K / IG post
Chicago's WGN-TV featured creators Kareem and Fifi, highlighting their cat-centered storytelling, merch brand, and rescue advocacy work.
Skye was a founding fixture of the channel and her death prompted a wave of community tributes across TikTok and YouTube. Her memory is still referenced in the creators' bios.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +5K +0.2% | +0 +0.0% | +5K |
| Last 30 days | -9350 -0.2% | +6K +0.2% | -98640 -0.7% | -102148 |
| Last 90 days | -29700 -0.5% | +36K +1.2% | -100010 -0.7% | -93489 |
| Last 365 days | -29700 -0.5% | +36K +1.2% | -100010 -0.7% | -93489 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dontstopmeowing is a US-based pet content account run by a couple known collectively online — their Instagram identifies them as the 'pawrents' behind the channel, operating under the handle @fifiandkareem. The channel name, a wordplay on the Queen classic, signals the lighthearted tone that defines the content: short-form videos capturing cats in funny, tender, and emotionally resonant moments, often framed with family-style storytelling. The memorial reference to Skye across their platforms suggests a beloved cat that passed, a moment of real vulnerability that likely deepened the bond with their audience. Content spans YouTube Shorts, TikTok, and Instagram Reels, leaning into the algorithm-friendly mix of comedy, cuteness, and brief emotional arcs that drive repeat viewing.
Dontstopmeowing reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet Care, a clear signal of fit for brands in those categories. Demonstrated partners include Petlibro and Litter-Robot. Engagement on YouTube runs around 7.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows pets content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Pet Care and related categories, Dontstopmeowing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dontstopmeowing's tier (Mega, 22.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dontstopmeowing is run by a couple who go by Fifi and Kareem, whose joint handle is @fifiandkareem — they describe themselves as the "pawrents" of the cats starring in the videos. Together they built the brand into a Mega-tier presence spanning YouTube, TikTok, and Instagram with a combined following of over 22 million people.
Both the TikTok and Instagram bios for dontstopmeowing include "Skye 🕊️," and the dove emoji is widely used online to mark that someone has passed away. This strongly suggests Skye was one of their beloved cats who is no longer with them. The ongoing bio memorial reflects how personally meaningful their pets are to the entire brand.
The "he cheated" format is a recurring content style where Fifi and Kareem overlay human relationship drama — specifically infidelity storylines — onto their cats' expressions and reactions. These emotionally captioned clips regularly go viral because they blend absurdist humor with unexpectedly relatable storytelling, which is a signature of the dontstopmeowing brand.
Petlibro, a smart pet feeder and care product brand, has partnered with dontstopmeowing for sponsored content on YouTube. Given that their entire audience gravitates toward cat ownership and pet lifestyle content, pet tech companies are a natural and credible fit for the channel.
Litter-Robot appears consistently among dontstopmeowing's top hashtags across their short-form content, suggesting the product has featured prominently and repeatedly in their videos. As one of the largest cat-focused accounts in the US, it makes sense that premium automated litter brands would be closely associated with their content.
TikTok is by far dontstopmeowing's largest platform, where they have well over 13 million followers — more than double their YouTube audience and more than four times their Instagram following. Their short, emotionally punchy cat clips are especially well suited to TikTok's recommendation algorithm, which has driven most of their overall reach.
Dontstopmeowing.com is the official website for the brand, linked prominently across all of their social profiles as a central hub for their content, links, and any merchandise or offerings outside of social media. It reflects their approach of operating as a full lifestyle brand rather than just a social account.
Dontstopmeowing consistently runs engagement rates several times above the typical baseline for accounts of their size, which is rare at the Mega tier. The human drama and emotional storytelling layered onto cat reactions — like the "he cheated" series — tends to drive comments, shares, and saves far beyond standard cute pet content.
Combined across YouTube, TikTok, and Instagram, dontstopmeowing has surpassed 22 million followers, placing them comfortably in the Mega creator tier. The majority of that reach lives on TikTok, though their YouTube channel also commands a multi-million subscriber base.
Dontstopmeowing is based in the United States, and the overwhelming majority of their audience is also American. They also draw a notable share of viewers from the UK and Canada, reflecting the broad English-speaking appeal of cat humor and pet lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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