United States
Don Saladino is a New York City-based strength and conditioning coach whose personal brand is built on an extensive Hollywood clientele.
Total Followers -0.1%
612K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
20K followers · 3% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.4K–$15K / IG post
The book is listed on his official site as a forthcoming release, continuing his long-standing relationship with the Deadpool star.
The 'Sebastian Stan Challenge' debuted in April 2026 as part of his quarterly challenge series, tapping into Saladino's history of training Marvel actors.
The podcast, produced in partnership with Chip and Joanna Gaines' Magnolia Network, focuses on longevity, mindset, and habits through conversations with celebrity clients and experts.
Via a formal advisory agreement, Saladino will provide sales, marketing, and promotional support for the Canadian health brand's hydration and nutrition product lines across his social channels.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -255 -0.1% | -100 -0.1% | -355 |
| Last 30 days | +101 +0.5% | -382 -0.1% | -283 -0.2% | -564 |
| Last 90 days | +101 +0.5% | -1275 -0.3% | -783 -0.5% | -1957 |
| Last 365 days | +101 +0.5% | -1275 -0.3% | -783 -0.5% | -1957 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Thorne Research Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Drive 495 Fitness / Gym | Founder / owned brand | 2005–Long-term | — | |
| Don Saladino App Fitness / Digital Product | Founder / owned brand | Long-term | — |
Don Saladino is a New York City-based strength and conditioning coach whose personal brand is built on an extensive Hollywood clientele. Operating out of Drive 495, his NYC gym founded in 2005, he has spent over two decades preparing actors for physically demanding roles — his work with Ryan Reynolds across the Deadpool franchise and with Blake Lively is well documented and regularly resurfaces in his content. His client roster also spans professional athletes, musicians, and business executives, positioning him as a performance coach rather than simply a gym personality.
Across Instagram and TikTok, Saladino mixes workout demonstrations, macro tracking guidance, and fat-loss education with behind-the-scenes glimpses of celebrity training prep. His audience skews toward the 25–34 bracket with a near-even gender split, signaling broad mainstream appeal rather than a narrowly male bodybuilding demographic. A partnership with Thorne Research reinforces his premium, evidence-based positioning. His content functions primarily as top-of-funnel for the subscription-based Don Saladino App, making him as much a digital products business as a traditional influencer. With longevity and sustainable fitness gaining cultural traction, that direct-monetization model is well-placed to scale alongside growing audience interest in performance-focused health.
Donsaladino reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness / Gym, Fitness / Digital Product, a clear signal of fit for brands in those categories. Demonstrated partners include Thorne Research and Drive 495. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness / Gym and related categories, Donsaladino offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Donsaladino's tier (Mid, 612K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Don Saladino is Ryan Reynolds' long-term personal trainer and was central to getting him in superhero shape for the Deadpool film franchise, including Deadpool 3. Their partnership is one of the most well-documented celebrity coach relationships in Hollywood and has significantly built Saladino's reputation as a go-to trainer for major film transformations. He regularly shares the methods behind these results across his YouTube and Instagram channels.
Yes, Don Saladino has trained Blake Lively, and her name appears prominently in his social media content, particularly around the release of Deadpool & Wolverine. Both Lively and Ryan Reynolds have worked with Saladino, effectively making him the trainer for one of Hollywood's most high-profile couples. He is known for building programs around the specific physical demands of major productions.
Don Saladino has worked with supermodel Gigi Hadid, whose name features in his social media content as part of his high-profile client roster. His client base spans Hollywood actors, professional athletes, musicians, and fashion figures, reflecting the wide range of performance goals he coaches toward. He conducts much of his in-person work out of his New York City gym, Drive 495.
Drive 495 is Don Saladino's private training facility in New York City, which he founded in 2005. The gym has developed a reputation in Hollywood circles as a destination for celebrities preparing for demanding film and television roles. It serves as the cornerstone of his in-person coaching work, alongside the online programming he offers through his app.
The Don Saladino App is available for $29 per month, with a 3-day free trial for new subscribers. It currently offers 14 structured training programs, with new programs added quarterly so the library stays fresh. Viewers coming from his YouTube channel can use the code YouTube15 at checkout for a 15% discount.
Don Saladino is sponsored by Thorne Research, a premium supplement brand widely respected in professional sports and medical communities for its rigorous third-party testing. He has featured Thorne products in YouTube content, which fits naturally alongside his emphasis on clean, science-backed nutrition protocols for celebrity clients and everyday athletes alike. Thorne's reputation for pharmaceutical-grade quality aligns with the performance-first approach Saladino applies across all his programming.
Don Saladino has been coaching for over 25 years, placing him among the most experienced professionals in the celebrity fitness space. His background spans training actors for blockbuster film roles, professional athletes, musicians, and C-suite business executives. That depth distinguishes him from many online fitness personalities who are newer to the industry.
Don Saladino regularly posts what he eats in a day content across his platforms, giving a practical look at how he personally fuels his training and recovery. His approach centers on macro tracking and whole-food eating — the same principles he applies when building nutrition protocols for his celebrity clients. These videos consistently perform well because fans want to see how a coach with 25-plus years of real-world experience actually eats.
Yes, macro tracking is a central pillar of Don Saladino's nutrition philosophy, and he produces dedicated content around it using hashtags like #macrotracking and #fitnessnutrition. He teaches his audience to eat strategically for specific goals — fat loss, muscle building, or long-term health — rather than following overly restrictive diets. This framework also runs through the nutrition guidance built into his app programs.
Longevity is one of Don Saladino's core content themes alongside muscle building and fat loss, rooted in his belief that fitness should support long-term health rather than just short-term aesthetics. With over 25 years coaching elite-level clients, he brings a sustainable, performance-first perspective to training as people age, covering topics like recovery, consistency, and avoiding injury. His stated mission — helping people function at their fullest potential — runs through everything from his Hollywood transformation work to his app programming.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@donsaladino · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.