United States
Dominique Broadway is a personal finance educator and entrepreneur best known as the founder of Finances Demystified, a financial literacy platform built around making investing and wealth-building concepts accessible to everyday consumers.
Total Followers +0.6%
272K
Across Instagram
Primary Platform
272K followers · 100% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$9.5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 271,800 | +2K | 2.3% | 7 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +408 +0.1% | +0 +0.0% | +0 +0.0% | +408 |
| Last 30 days | +2K +0.6% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +48K +17.6% | +0 +0.0% | +0 +0.0% | +48K |
| Last 365 days | +48K +17.6% | +0 +0.0% | +0 +0.0% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Finances Demystified Financial Education / Media | Founder / owned brand | Long-term | — | |
| Women in Wealth LIVE Events / Community | Founder / owned brand | Long-term | — |
Dominique Broadway is a personal finance educator and entrepreneur best known as the founder of Finances Demystified, a financial literacy platform built around making investing and wealth-building concepts accessible to everyday consumers. She has been featured in Forbes and Inc. magazine, and her platform reports reaching more than 700,000 people through programs and content. On Instagram, she delivers a consistent mix of direct investment advice, motivational prompts, and call-and-comment mechanics designed to move followers from passive scrollers to active participants — typically funneling them toward her Women in Wealth LIVE event series.
Her audience skews toward millennial women — a demographic that maps tightly to her messaging around generational wealth, financial independence, and community accountability. Her hashtag footprint, anchored in terms like 'womeninwealth,' 'blackgirlboss,' and 'womenwhoinvest,' signals a defined niche within the broader personal finance space: Black women and women of color seeking actionable investment guidance rather than generic money tips. Engagement running above the category median for her follower tier reflects a high-intent, responsive community, positioning her as a credible partner for fintech products, investment platforms, and women-focused financial services brands. Her expanding live event footprint points toward a hybrid media-and-events business model that could extend her influence well beyond her current social reach.
Dominiquebroadway reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Financial Education / Media, Events / Community, a clear signal of fit for brands in those categories. Demonstrated partners include Finances Demystified and Women in Wealth LIVE. Engagement on Instagram runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Financial Education / Media and related categories, Dominiquebroadway offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dominiquebroadway's tier (Mid, 272K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Finances Demystified is the financial education brand and platform founded by Dominique Broadway. Through it, she teaches everyday people — particularly women — how to master money, invest strategically, and build long-term wealth. It sits at the center of her claim of having educated over 700,000 people on personal finance fundamentals.
Yes, Dominique Broadway has earned press coverage in both Forbes and Inc. magazine, two of the most recognized business publications in the country. These features have helped establish her credibility as a financial educator and entrepreneur well beyond her social media audience.
Dominique Broadway says she has taught over 700,000 people through her Finances Demystified platform and content. That milestone is prominently featured in her Instagram bio and is one of the key credibility signals she highlights when describing her reach as a financial educator.
Yes, empowering Black women and women in business is a core pillar of her brand identity. She consistently anchors her content in hashtags like #blackgirlboss, #blackwomeninbusiness, and #wealthywomen, and her messaging is clearly tailored toward that community alongside a broader audience of women seeking financial independence.
Dominique Broadway uses the term millionaire mentor in her own branding and bio. While her personal net worth isn't verified through independent public records, her recognition in Forbes and Inc., the scale of Finances Demystified, and her large paying student community suggest she has built a substantial business around financial education.
Her Instagram bio has carried a teaser reading "Something MAJOR is coming," though she hasn't publicly confirmed what it is. Given the trajectory of Finances Demystified and her growing platform, her community has speculated it could be a major course launch, a book deal, or a new business venture.
Dominique Broadway is a financial educator, not a licensed financial advisor, so her content is educational in nature rather than personalized investment counsel. Her coverage in Forbes and Inc. and the Finances Demystified brand she has built around 700,000-plus students position her as a credible, recognized voice in the personal finance education space.
Her content covers personal finance fundamentals, investing strategies, and wealth-building habits, with a strong emphasis on money mindset and financial freedom. She frames complex financial concepts in accessible language, which aligns with the name of her platform, Finances Demystified, and explains why her audience skews toward people who are new to investing.
Dominique Broadway's primary platform is YouTube, and she maintains a strong and actively growing presence on Instagram under the handle @dominiquebroadway. Instagram has seen notable audience growth recently and is where she posts much of her day-to-day financial content and community engagement.
Dominique Broadway is based in the United States, where the large majority of her audience also lives. Her financial content is primarily framed around an American context, though she draws followers from the United Kingdom, Canada, and several other countries as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dominiquebroadway · Instagram
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