Dogsbylogan is a San Diego-based creator who has built a multi-million-follower presence across YouTube, TikTok, and Instagram by teaching pet owners to groom their dogs at home with professional results.
Total Followers +0.2%
6.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.2M followers · 33% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
SD Voyager published a feature interview in which Logan described himself as founder of Dogsbylogan LLC and credited his approach to 'modernizing the perception of dog grooming through social media.'
A Harebone Shears profile confirmed Logan as the official New Moon scissors brand champion and noted he had opened his own grooming salon, Dogs by Logan, in La Jolla, CA.
The official show episode guide confirms Logan groomed the hosts' dogs, Lena Consuelos and Billie Gelman, on the July 21, 2025 broadcast — a mainstream TV milestone for the creator.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +0 +0.0% | +1K |
| Last 30 days | +9K +0.4% | +2K +0.2% | +0 +0.0% | +12K |
| Last 90 days | +10K +0.5% | +2K +0.1% | +104K +3.1% | +116K |
| Last 365 days | +10K +0.5% | +2K +0.1% | +104K +3.1% | +116K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dogsbylogan is a San Diego-based creator who has built a multi-million-follower presence across YouTube, TikTok, and Instagram by teaching pet owners to groom their dogs at home with professional results. The content centers on small, stylized breeds — Shih Tzus, Maltese, Pomeranians, and Poodles — delivered in a casual, tutorial-forward style that makes technical technique approachable. Titles like "How to PROFESSIONALLY wash (and dry) your dog at home" capture the channel's core value proposition cleanly. Beyond tutorials, Logan has launched NEWMOON scissors, a dedicated grooming tool line, and maintains an Amazon storefront stocked with recommended tools — moves that reinforce the explicitly entrepreneurial identity the channel projects across every platform bio.
Dogsbylogan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Pet grooming tools, a clear signal of fit for brands in those categories. Demonstrated partners include NewMoon Scissors and Drybo Plus. Engagement on YouTube runs around 8.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows pets content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Pet grooming tools and related categories, Dogsbylogan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dogsbylogan's tier (Mega, 6.7M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
NEWMOON scissors is a dog grooming scissors brand owned by Dogsbylogan, listed directly in their YouTube channel bio and linked through their Linktree. It represents the creator's move beyond content into building their own product line in the professional grooming space. Fans who want to replicate the scissor work seen in the videos are pointed toward NEWMOON as the tool of choice.
Yes, Dogsbylogan runs an Amazon storefront featuring the grooming tools and products shown in their tutorials, with the link shared via their Linktree pinned across YouTube, TikTok, and Instagram. It's designed for viewers who want to build out a home grooming setup matching what Dogsbylogan actually uses on camera. The storefront is one of the main ways the creator monetizes their how-to content.
The DryBo Plus is a professional-grade high-velocity dog grooming dryer that Dogsbylogan features consistently enough to hashtag it across their posts. It's the kind of dryer used in grooming salons to speed drying and straighten the coat before scissoring, and Dogsbylogan has helped introduce it to a large audience of home groomers. The repeated tagging suggests it is either a sponsored partner or a strongly endorsed part of their recommended toolkit.
In Dogsbylogan's content, 'Bye bye BBL' refers to transitioning a dog out of a specific groomed style or cut — the name playfully borrows the popular cosmetic surgery abbreviation and applies it to dog styling. The videos document the before-and-after of removing or reshaping that particular look on a dog. This kind of trend-aware, humor-layered framing is a big reason the content travels so well on TikTok.
Dogsbylogan works primarily with small, high-coat-maintenance breeds — most frequently Poodles, Shih Tzus, Maltese, and Pomeranians, all of which require regular professional grooming and show off scissor and styling technique clearly on camera. These breeds are also among the most searched by dog owners trying to cut grooming costs, which helps explain why the tutorials pull such large audiences. Owners of these specific breeds make up a core segment of the Dogsbylogan community.
This is one of Dogsbylogan's signature how-to videos, walking pet owners through the wash-and-dry process the way a professional groomer would approach it rather than how most people do it at home. The emphasis is on technique — using the right products and drying method to prep the coat properly before any styling begins. It reflects the creator's broader goal of making professional-level grooming knowledge accessible to everyday dog owners who want salon results on a home budget.
Dogsbylogan is based in San Diego, California, as listed in their Instagram bio. The location does not dominate the content style, which stays focused on grooming tutorials rather than place-based vlogs. San Diego is just noted as their home base for fans curious about where the creator operates.
Dogsbylogan listed their age as 22 in their TikTok bio, placing them among the younger entrepreneurial creators building serious businesses in the pet space. At that age they had already grown a multi-million-follower audience and launched their own grooming scissors brand, NEWMOON. The young founder angle is part of what makes the creator relatable to the millennial and Gen Z pet owners who make up the majority of their audience.
Dogsbylogan's largest single-platform following is on TikTok, where they have accumulated well over three million followers, with YouTube sitting above two million and Instagram above one million. TikTok also runs with notably high engagement by category standards, making it the platform where their content spreads most aggressively. Across all three platforms combined the total audience is in the multi-millions.
Dogsbylogan creates professional dog grooming tutorials — covering washing technique, high-velocity drying, and breed-specific cuts and scissor styling, with a particular focus on small fluffy dogs like Poodles, Maltese, Shih Tzus, and Pomeranians. The content blends practical education with entertaining pet video in a way that appeals to both aspiring home groomers and people who just enjoy watching dog transformations. Occasional vlog-style and trending-format posts sit alongside the tutorials, keeping the feed varied.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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