United States
Dogpound is a premium fitness facility and lifestyle brand operating exclusive membership gyms in New York City and Los Angeles, founded by celebrity trainer Kirk Myers.
Total Followers -0.3%
522K
Across Instagram, TikTok
Primary Platform
464K followers · 89% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7K–$16K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1439 -0.3% | -98 -0.2% | +0 +0.0% | -1537 |
| Last 90 days | -3945 -0.9% | -299 -0.5% | +0 +0.0% | -4244 |
| Last 365 days | -3945 -0.9% | -299 -0.5% | +0 +0.0% | -4244 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dogpound is a premium fitness facility and lifestyle brand operating exclusive membership gyms in New York City and Los Angeles, founded by celebrity trainer Kirk Myers. The brand built its cachet largely through its roster of high-profile clientele — Taylor Swift is among the members it has openly referenced — which gave it a cultural footprint well beyond what a mid-sized Instagram following might suggest. Rather than functioning as a traditional influencer channel, Dogpound operates as a brand account: posting workout programming, facility content, and motivational material that reinforces its identity as a gym for people serious about both performance and image. The expansion into virtual training reflects an effort to monetize its brand equity beyond its two physical locations.
Its audience skews female and concentrates in the 25–44 age band — a demographic that aligns well with aspirational fitness and wellness brands rather than mass-market supplement or equipment advertisers. Engagement sits well below the category median, which is typical for institutional gym accounts that attract followers through celebrity association rather than consistent creator-style content; the TikTok presence has been largely dormant. Despite that, its rate card reflects the premium positioning of its physical brand and the implied reach of its clientele network. Going forward, Dogpound's clearest growth lever is leaning further into its celebrity-gym identity — surfacing member content and trainer expertise — rather than competing on posting volume with individual fitness creators.
Dogpound reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Dogpound offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dogpound's tier (Mid, 522K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Taylor Swift is a confirmed member at Dogpound's New York City location, and the gym has posted about her training there directly on their social channels. She is one of the most high-profile names publicly associated with the brand, which has helped drive significant attention to Dogpound's NYC presence.
Dogpound was founded by celebrity trainer Kirk Myers, who built it from a boutique New York training concept into an exclusive dual-city fitness and lifestyle brand. His approach to high-end, results-driven training attracted an A-list clientele that became central to Dogpound's identity.
Dogpound has become one of the most celebrity-dense gym environments in the country, with well-documented members including Hailey Bieber, Gigi Hadid, Bella Hadid, and Dua Lipa alongside Taylor Swift. Its New York and Los Angeles locations place it squarely in the overlap of the fashion, music, and entertainment worlds.
Dogpound has moved to a Members Only model, meaning access is by membership rather than open drop-in. The brand describes itself as an exclusive membership gym, so it operates more like a private club than a commercial fitness chain.
Yes, Dogpound offers virtual training access for people outside their physical locations. You can request access through their social profiles, making the programming available well beyond their New York and Los Angeles gyms.
The Dogpound NYC Run Club is a weekly community running event held every Tuesday at 6 PM at their New York location. It extends the Dogpound brand beyond the gym floor and into the city, building a street-level fitness community around the membership.
Dogpound has physical gym locations in New York City and Los Angeles, plus a virtual training option for remote members. The dual-coast presence reflects their positioning at the center of both the East Coast fashion scene and the West Coast entertainment industry.
Dogpound's most publicly visible members and content subjects are high-profile women from music and fashion, which pulls a largely female social following. Their content mix of transformation stories, lifestyle aesthetics, and celebrity associations resonates well beyond the traditional male-skewed fitness space, with women making up a strong majority of their audience.
Dogpound regularly shares full-body HIIT sessions, member transformation spotlights, and run club content across their platforms. Their content blends practical workout programming with the aspirational, celebrity-adjacent lifestyle of the gym itself.
Dogpound's TikTok activity has been largely dormant, with no significant uploads for well over a year as of mid-2026. Their active content output is concentrated on Instagram, where they consistently post workouts, member moments, and event updates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@dogpound · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.
