United States
Dogpound is a premium boutique gym brand with flagship locations in New York City and Los Angeles, founded by trainer Kirk Myers.
Total Followers -0.2%
522K
Across Instagram, TikTok
Primary Platform
YouTube
465K followers · 89% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7K–$16K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -325 -0.1% | +0 +0.0% | +0 +0.0% | -325 |
| Last 30 days | -1209 -0.3% | +0 +0.0% | +0 +0.0% | -1209 |
| Last 90 days | -3905 -0.8% | -202 -0.4% | +0 +0.0% | -4107 |
| Last 365 days | -3905 -0.8% | -202 -0.4% | +0 +0.0% | -4107 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dogpound is a premium boutique gym brand with flagship locations in New York City and Los Angeles, founded by trainer Kirk Myers. Built around an exclusive, high-touch training philosophy, it cultivated a reputation as a go-to fitness destination for high-profile clientele — members have publicly included Taylor Swift, Justin Bieber, and Hailey Bieber, among others. That celebrity association is not incidental; it is central to the brand's identity and reach. Content across platforms mixes workout tutorials, member transformation spotlights, and glimpses of the gym's culture — from HIIT sessions to a recurring NYC run club — projecting an aspirational but accessible energy that extends well beyond its physical locations.
The audience skews notably female and concentrates in the prime millennial and Gen Z bracket of 25–34, a demographic that responds to both the fitness utility and the lifestyle cachet Dogpound projects. The recent pivot to a members-only model and the expansion of virtual training signals a deliberate move toward recurring-revenue community building rather than purely brick-and-mortar growth. With engagement running roughly double the category median on Instagram, the account punches above its follower count, suggesting a genuinely invested core community. For brands in premium athleisure, wellness, and lifestyle categories seeking a fitness platform with demonstrable celebrity adjacency and a predominantly female, urban U.S. audience, Dogpound occupies a well-defined and defensible niche.
Dogpound reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Dogpound offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dogpound's tier (Mid, 522K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Taylor Swift is a confirmed member at Dogpound's New York City location, and the gym has posted about her training there directly on their social channels. She is one of the most high-profile names publicly associated with the brand, which has helped drive significant attention to Dogpound's NYC presence.
Dogpound was founded by celebrity trainer Kirk Myers, who built it from a boutique New York training concept into an exclusive dual-city fitness and lifestyle brand. His approach to high-end, results-driven training attracted an A-list clientele that became central to Dogpound's identity.
Dogpound has become one of the most celebrity-dense gym environments in the country, with well-documented members including Hailey Bieber, Gigi Hadid, Bella Hadid, and Dua Lipa alongside Taylor Swift. Its New York and Los Angeles locations place it squarely in the overlap of the fashion, music, and entertainment worlds.
Dogpound has moved to a Members Only model, meaning access is by membership rather than open drop-in. The brand describes itself as an exclusive membership gym, so it operates more like a private club than a commercial fitness chain.
Yes, Dogpound offers virtual training access for people outside their physical locations. You can request access through their social profiles, making the programming available well beyond their New York and Los Angeles gyms.
The Dogpound NYC Run Club is a weekly community running event held every Tuesday at 6 PM at their New York location. It extends the Dogpound brand beyond the gym floor and into the city, building a street-level fitness community around the membership.
Dogpound has physical gym locations in New York City and Los Angeles, plus a virtual training option for remote members. The dual-coast presence reflects their positioning at the center of both the East Coast fashion scene and the West Coast entertainment industry.
Dogpound's most publicly visible members and content subjects are high-profile women from music and fashion, which pulls a largely female social following. Their content mix of transformation stories, lifestyle aesthetics, and celebrity associations resonates well beyond the traditional male-skewed fitness space, with women making up a strong majority of their audience.
Dogpound regularly shares full-body HIIT sessions, member transformation spotlights, and run club content across their platforms. Their content blends practical workout programming with the aspirational, celebrity-adjacent lifestyle of the gym itself.
Dogpound's TikTok activity has been largely dormant, with no significant uploads for well over a year as of mid-2026. Their active content output is concentrated on Instagram, where they consistently post workouts, member moments, and event updates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dogpound · YouTube
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