United Kingdom
Dr. Rupy Aujla is a British NHS general practitioner and nutritionist who built The Doctor's Kitchen as a platform for translating clinical nutrition science into practical, everyday cooking.
Total Followers +4.0%
1.5M
Across YouTube, Instagram
Primary Platform
YouTube
741K followers · 50% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$26K / IG post
On LinkedIn, Dr Rupy revealed plans to launch a programme specifically to support people transitioning off GLP-1 weight-loss medications, using evidence-based nutrition education and behaviour-change coaching.
Dr Rupy's fifth cookbook, published by Ebury Press/Penguin on 13 March 2025, focuses on protein- and fibre-rich recipes backed by clinical research and quickly hit the Sunday Times bestseller list.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +7K +0.9% | +5K +0.6% | +0 +0.0% | +12K |
| Last 30 days | +32K +4.4% | +26K +3.6% | +0 +0.0% | +58K |
| Last 90 days | +97K +13.1% | +82K +11.3% | +0 +0.0% | +180K |
| Last 365 days | +97K +13.1% | +82K +11.3% | +0 +0.0% | +180K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Made In Cookware Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Trainwell Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Doctor's Kitchen App Health & Wellness / Tech | Founder / owned brand | YouTube | Long-term | — |
Dr. Rupy Aujla is a British NHS general practitioner and nutritionist who built The Doctor's Kitchen as a platform for translating clinical nutrition science into practical, everyday cooking. With a master's in Nutritional Medicine and more than fifteen years in clinical medicine, he occupies a credible intersection between the medical establishment and the wellness content space — a combination that distinguishes him from both recipe-only food creators and abstract health commentators. His content centres on high-protein, high-fibre meal ideas framed through the lens of gut health, anti-inflammatory eating, and metabolic wellness, delivered with the measured authority of a practising doctor rather than the urgency of a lifestyle influencer. He has extended the brand into cookbooks and a dedicated app, signalling a deliberate move toward a platform-independent community.
His audience skews heavily female and younger adult, with substantial reach into the US despite being UK-based — a signal that evidence-backed, approachable nutrition messaging travels well across English-speaking markets. Sponsor partnerships with Made In Cookware and Trainwell reflect positioning across premium kitchen tools and fitness technology, while a collaboration with BetterHelp suggests openness to the broader mind-body wellness category. The engagement rate running well above category norms points to an audience that is genuinely consulting his content rather than passively scrolling past it. As consumer appetite for medically credentialed health guidance continues to grow, Dr. Aujla's dual identity as clinician and content creator gives The Doctor's Kitchen durable positioning that generalist wellness channels cannot easily replicate.
doctors_Kitchen reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Made In Cookware and Trainwell. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Health & Wellness / Tech and related categories, doctors_Kitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @doctors_Kitchen's tier (Macro, 1.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind the Doctor's Kitchen is Dr Rupy Aujla, a British-Indian NHS-trained GP who built the platform to share evidence-based nutrition advice grounded in his clinical background. He goes by Dr Rupy across all his platforms, which is why many people search for his full surname.
Yes — Dr Rupy Aujla is a fully qualified medical doctor with over 15 years of clinical experience. He also holds a master's degree in Nutritional Medicine, giving him dual expertise that separates his content from most wellness influencers who lack formal medical training.
The Doctor's Kitchen App is Dr Rupy's own subscription platform offering deeper guidance on food as medicine, including structured meal plans, recipes, and health education that goes beyond his free YouTube and Instagram content. He describes it as the destination for people who want to take their nutrition journey further than short-form videos allow.
Yes, Dr Rupy has published multiple cookbooks under The Doctor's Kitchen brand, which became bestsellers in the UK. The books follow the same food-as-medicine philosophy as his channel — translating clinical nutrition research into practical, everyday recipes for a general audience.
Dr Rupy regularly documents his own daily meals to show how he hits those targets through whole foods like fish, legumes, Greek yoghurt, seeds, and high-fibre grains — without relying heavily on protein powders or ultra-processed supplements. He frames these videos as practical proof that high protein and high fibre goals are compatible on a predominantly plant-rich diet.
For Dr Rupy, food as medicine means making deliberate, evidence-backed food choices to support specific health outcomes — reducing chronic inflammation, improving gut microbiome diversity, stabilising energy, and lowering disease risk. Unlike generic clean-eating content, every recommendation he makes is tied to clinical or nutritional science research.
Dr Rupy leans heavily into gut microbiome science because it sits at the intersection of nutritional medicine and mainstream clinical research — connecting fibre intake to immunity, mental health, and metabolic function. Many of his recipes are designed to help viewers hit 30 or more different plant foods per week, a target he references frequently as a practical gut-health goal.
Dr Rupy builds his smoothie recipes around whole-food ingredients — berries, leafy greens, seeds, and spices like turmeric — that have documented anti-inflammatory properties in nutritional medicine literature. He often pairs them with fibre and protein targets, making them serve multiple health goals simultaneously rather than functioning as a single-benefit drink.
Recent brand partnerships on the Doctor's Kitchen YouTube channel have included Made In Cookware, Trainwell, and BetterHelp. As a Macro-tier creator with engagement that runs well above the category average, the channel typically works with health- and lifestyle-adjacent brands that resonate with its predominantly female, 25–44 audience.
Dr Rupy Aujla is based in the United Kingdom, where he trained and practised as an NHS GP, and the Doctor's Kitchen originated as a UK-focused platform. Despite his British base, the channel's audience is now majority US-based, reflecting the global appetite for evidence-led food and nutrition content in English.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@doctors_kitchen · YouTube
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