United States
Doc_Amen is the social media presence of Dr. Daniel Amen, a board-certified psychiatrist and founder of Amen Clinics, a network of brain-imaging centers he built across the United States over several decades.
Total Followers +1.9%
8.2M
Across Instagram, TikTok
Primary Platform
YouTube
4.6M followers · 56% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$128K / IG post
The Hill reported that Dr. Amen has been working with the White House on brain health initiatives, aligning with Health Secretary RFK Jr.'s concerns about overmedication of children.
Dr. Amen's latest title argues that chronic pain is fundamentally a brain problem, drawing on decades of SPECT scan research. He is listed as a contributor at TIME in connection with the release.
The abduction survivor appeared on the 'Change Your Brain Every Day' podcast to discuss trauma recovery and revealed her brain scan findings.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +20K +0.4% | +0 +0.0% | +0 +0.0% | +20K |
| Last 30 days | +51K +1.1% | +103K +2.9% | +0 +0.0% | +154K |
| Last 90 days | +138K +3.0% | +103K +2.9% | +0 +0.0% | +241K |
| Last 365 days | +138K +3.0% | +103K +2.9% | +0 +0.0% | +241K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Amen Clinics Healthcare / Clinics | Founder / owned brand | Long-term | — | |
| BrainMD Health Supplements / Wellness | Founder / owned brand | Long-term | — |
Doc_Amen is the social media presence of Dr. Daniel Amen, a board-certified psychiatrist and founder of Amen Clinics, a network of brain-imaging centers he built across the United States over several decades. Dr. Amen is best known for popularizing SPECT brain imaging as a clinical tool and for coining the concept of "Automatic Negative Thoughts" (ANTs), a framework that has become a recurring anchor across his content. He is also the author of multiple bestselling books, most notably the "Change Your Brain, Change Your Life" series, and hosts the "Change Your Brain Every Day" podcast. His supplement brand, BrainMD Health, runs as an integrated product line alongside the clinic business, giving him a vertically integrated platform that spans clinical practice, media, and consumer wellness.
His content on Instagram and TikTok blends psychiatry with accessible self-help — short-form videos on ADHD, anxiety, gut-brain health, and daily habits — pitched at a predominantly female, millennial-skewing audience that trends toward proactive mental wellness rather than crisis intervention. Engagement rates running above category median reflect the practical, solution-oriented tone that distinguishes clinical creators from general wellness influencers. With owned brands (Amen Clinics, BrainMD) already embedded in his content, his sponsorship appeal lies primarily with functional nutrition, mental performance, and integrative health brands seeking credibility through a clinician voice.
Doc_Amen reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Healthcare / Clinics, Supplements / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Amen Clinics and BrainMD Health. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Healthcare / Clinics and related categories, Doc_Amen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Doc_Amen's tier (Mega, 8.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Doc_Amen is Dr. Daniel Amen, a board-certified psychiatrist and brain disorder specialist based in the United States. He uses the handle @doc_amen on social media, but his clinics, books, and clinical work are all published under the name Daniel G. Amen, MD.
Yes, Dr. Daniel Amen is a licensed medical doctor and board-certified psychiatrist. He founded Amen Clinics, which now operates 11 brain health clinics across the United States and has conducted over 300,000 SPECT brain scans on patients.
Amen Clinics are a group of 11 brain health and psychiatry clinics founded by Dr. Daniel Amen, with locations spread across the United States. They are best known for using SPECT brain imaging — a nuclear medicine scan — to help diagnose and treat mental health conditions rather than relying solely on symptom-based evaluations.
Automatic Negative Thoughts, which Dr. Amen abbreviates as ANTs, is a concept he coined to describe the involuntary negative thought patterns that quietly drive anxiety, depression, and self-sabotage. Teaching people to recognize and 'kill' their ANTs is one of the central pillars of his brain health framework, and it appears constantly across his videos, podcast episodes, and clinical approach.
BrainMD Health is Dr. Daniel Amen's own supplement brand, designed around supporting brain function, mood, focus, and overall mental wellness. He references it regularly across his social channels as part of the lifestyle and nutrition side of his brain health recommendations.
Change Your Brain Every Day is Dr. Amen's podcast where he discusses practical brain health strategies, mental wellness, and interviews guests on topics ranging from overcoming anxiety to parenting, ADHD, and the gut-brain connection. It functions as an extended version of the content he posts on Instagram and TikTok, going deeper into specific topics and conversations.
Yes, Dr. Daniel Amen has been featured in multiple PBS television specials focused on brain health and mental performance, which gave him substantial mainstream visibility beyond the clinical world. Those appearances played a significant role in building his public profile long before social media became his primary platform.
Dr. Amen argues that many children and adults who struggle academically or are labeled as having ADHD are not lacking intelligence — they have specific brain health patterns that can be identified through imaging and treated more precisely. He is a vocal critic of the one-size-fits-all approach to ADHD diagnosis and has built much of his clinical work around identifying distinct subtypes through brain scanning.
The gut-brain connection is a recurring theme in Dr. Amen's content because he believes gut health directly shapes brain function, mood stability, and mental health outcomes. He frequently discusses how diet, gut microbiome balance, and inflammation influence conditions like anxiety, depression, and cognitive performance — positioning nutrition as a clinical tool, not just a lifestyle choice.
Dr. Amen promotes MCT (medium-chain triglyceride) oil as a brain-supportive nutritional supplement because the brain can efficiently convert the ketones derived from MCT oil into energy, potentially supporting focus and cognitive function. It fits within his broader approach of using diet and targeted supplementation alongside clinical care to optimize brain performance.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@doc_amen · YouTube
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