South Korea
이지금 [IU Official] is the multi-platform presence of Lee Ji-eun, the South Korean singer-songwriter and actress who performs under the stage name IU.
Total Followers +0.2%
48.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.4M followers · 21% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $336K–$738K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +101K +1.0% | -20131 -0.1% | +0 +0.0% | +81K |
| Last 30 days | +101K +1.0% | -23486 -0.1% | +0 +0.0% | +77K |
| Last 90 days | +101K +1.0% | -228150 -0.7% | +101K +2.1% | -26330 |
| Last 365 days | +101K +1.0% | -228150 -0.7% | +101K +2.1% | -26330 |
Daily follower snapshots from CreatorDB's longitudinal index.
이지금 [IU Official] is the multi-platform presence of Lee Ji-eun, the South Korean singer-songwriter and actress who performs under the stage name IU. She debuted in 2008 through LOEN Entertainment and built her reputation as a rare dual talent — a meticulous vocalist and prolific songwriter whose discography spans intimate ballads, synth-pop, and folk-inflected indie. Her handle, @dlwlrma, is a romanization of her channel name 이지금 ("this moment"), a wordplay on her real name that reflects the introspective tone she brings to much of her output. Major releases including "Good Day," "Palette," "Celebrity," and "Lilac" each marked commercial and critical turning points, while parallel acting work — most notably in "My Mister" and "Hotel Del Luna" — expanded her reach well beyond a music-only fanbase.
이지금 [IU Official reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 이지금 [IU Official's tier (Mega, 48.9M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
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IU's real name is 이지은 (Lee Ji-eun). She chose the stage name IU, which she has explained stands for "I and Universe," symbolizing the bond between herself as a performer and the listeners she connects with.
@dlwlrma is the romanized stylization of 들을래마 (DLWLRMA), the title of a fan-beloved IU song from her 2019 mini-album Love Poem. Using it as her handle across platforms is a quiet but deliberate nod to her music and her ongoing connection with fans.
IU and Byeon Woo-seok starred together in the 2024 romantic K-drama Lovely Runner (선재 업고 튀어), which became one of the most talked-about Korean dramas of the year. IU played Sung Hee-joo, a devoted fan who time-travels back in time to save her favorite star.
Sung Hee-joo (성희주) is the character IU played in the 2024 K-drama Lovely Runner. The badger emoji 🦡 became a signature symbol for the role, and IU's caption "나 성희주 🦡" — roughly "I'm Sung Hee-joo" — turned into a widely shared fan-favorite moment across social media.
The Golden Hour was IU's landmark solo concert tour, widely considered one of the most ambitious stadium events in South Korean pop history at the time. Fans continue to tag #thegoldenhour heavily in her comment sections and posts, reflecting how deeply the tour resonated as a cultural moment.
"The Winning" is the name of IU's concert series that followed The Golden Hour, and she keeps it in her Instagram bio as a statement of her ongoing live-performance era. It reflects her continued run of sold-out large-scale shows that have defined her career in recent years.
Yes, IU has an active brand partnership with Estée Lauder, visible in her sponsored posts pairing #ad with #esteelauder. Estée Lauder regularly works with top-tier East Asian celebrities, and IU's Mega-tier reach combined with engagement well above the category average makes her one of the brand's marquee ambassador faces in the region.
"21세기 대군부인" literally translates to "21st Century Grand Prince's Wife," blending a traditional Korean royal noble title with a decidedly modern twist — pointing to a drama role or character IU has taken on. The phrase has become a recurring hashtag and running reference among her fanbase, much like Sung Hee-joo did after Lovely Runner.
Yes — the hashtag #백상예술대산 (Baeksang Arts Awards) features prominently among IU's top content tags, tied to recognition she received for her acting. The Baeksang Arts Awards are South Korea's most prestigious entertainment honors, and IU has built a consistent track record there across multiple dramas throughout her career.
Across YouTube, Instagram, and TikTok combined, IU's total following sits well above 45 million, placing her firmly in the Mega tier of Korean entertainment. Instagram is her single largest platform by a wide margin, underlining her status as one of the most followed Korean artists anywhere in the world.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dlwlrma · YouTube
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