United States
DJ Snake — born William Grigahcine in France to Algerian parents — is one of the most commercially successful producers to emerge from the EDM era, known for crossing genre and geographic boundaries in ways few electronic acts have managed.
Total Followers -0.1%
39.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
25.1M followers · 64% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $103K–$227K / IG post
"Worship" was released March 19, 2026 via EMPIRE, serving as the lead single to Asake's fourth studio album. DJ Snake co-produced the mid-tempo Afrobeats track alongside Magicsticks.
The profile spotlights DJ Snake's global expansion in 2025, his new "The Outlaw" persona, and his ambitions heading into 2026.
Released November 7, 2025, Nomad spans English, Spanish, Korean, and Bambara, and features a high-profile collab with K-pop group Stray Kids on the single "In the Dark."
Billed as the largest solo electronic music show ever staged, the Paris event also served as the platform for DJ Snake to reveal his new imprint dedicated to emerging talent.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -9299 -0.1% | +0 +0.0% | -9299 |
| Last 30 days | +0 +0.0% | -33062 -0.3% | +0 +0.0% | -33062 |
| Last 90 days | +0 +0.0% | -86788 -0.8% | +0 +0.0% | -86788 |
| Last 365 days | +0 +0.0% | -86788 -0.8% | +0 +0.0% | -86788 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ooredoo Algeria Telecommunications | Sponsored content | 2025–2026 | — | |
| DJ Snake Official Store (djsnake.store) Merchandise / Music | Founder / owned brand | YouTube | Long-term | — |
DJ Snake — born William Grigahcine in France to Algerian parents — is one of the most commercially successful producers to emerge from the EDM era, known for crossing genre and geographic boundaries in ways few electronic acts have managed. He built his reputation in the early 2010s with co-productions like 'Turn Down for What' alongside Lil Jon and the global phenomenon 'Lean On' with Major Lazer and MØ, before cementing his mainstream crossover credentials with 'Taki Taki', a multi-language collaboration featuring Cardi B, Selena Gomez, and Ozuna. His content reflects a genuinely hybrid sensibility: recent releases pull in K-pop (a collaboration with Stray Kids), North African imagery (the Cairo Express music video), and festival-ready trap, while his hashtag vocabulary name-checks Zapp, G-funk, and the Noor Sisters — signaling an unusually wide set of reference points for a dance music act.
His audience skews heavily male and concentrates in the 18–34 bracket, consistent with an electronic music fanbase that discovered him through festival circuits and streaming platforms. With tens of millions of subscribers across YouTube and Instagram, and engagement rates running meaningfully above the category median, his channel functions as an official release hub rather than a personality-driven vlog — each upload anchoring a new single or visual. His Algerian heritage surfaces in brand adjacencies like the Ooredoo Algeria campaign, pointing toward a dual positioning: credible in Western electronic music markets while retaining authentic cultural currency in MENA and South Asian territories. As streaming continues to reward catalog depth alongside new releases, DJ Snake's transnational sound and multi-platform scale leave him well positioned to attract campaigns targeting global youth audiences across both music and lifestyle categories.
Djsnake reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Telecommunications, Merchandise / Music, a clear signal of fit for brands in those categories. Demonstrated partners include Ooredoo Algeria and DJ Snake Official Store (djsnake.store). Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Telecommunications and related categories, Djsnake offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Djsnake's tier (Mega, 39.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
DJ Snake's real name is William Sami Étienne Grigahcine. He adopted the stage name DJ Snake early in his career and has operated almost exclusively under that alias ever since. Most fans know him only by his stage name, making this one of the most frequently Googled facts about him.
DJ Snake is French-Algerian — born and raised in Paris, France, to Algerian immigrant parents. His dual heritage is woven into his music, which blends North African, Middle Eastern, and Western electronic influences. He has also maintained active ties to Algeria, including partnering with Algerian telecom brand Ooredoo Algeria on a shoot that went beyond a standard commercial.
Yes, "Turn Down for What" is a DJ Snake collaboration with Lil Jon, released in late 2013 and exploding globally through 2014. Its relentless drop and viral music video made it one of the defining party anthems of that era and one of the records that first put DJ Snake on the international map.
"Lean On", DJ Snake's 2015 collaboration with Major Lazer and MØ, became one of the most streamed songs in Spotify history at the time of its release. It dominated charts across Europe, Asia, and beyond and remains his signature track, introducing him to a mainstream audience well outside the club circuit.
Yes, DJ Snake and K-pop group Stray Kids released "In The Dark" together, with an official lyric video uploaded to his YouTube channel. The pairing is a notable crossover between the global EDM world and the K-pop scene, and it drew significant attention from fans of both acts.
Future and Travis Scott both appear on DJ Snake's "Tsunami." The collaboration continues his long-running habit of pairing hard electronic production with major American hip-hop and rap artists, a formula he has leaned on across much of his discography.
"Cairo Express" is a recent DJ Snake release with a full official music video set in Egypt, announced with an Egyptian flag emoji to signal the cultural setting. It fits his wider creative approach of anchoring visuals and sounds in specific global locations, from North Africa to South Asia.
NOMAD is DJ Snake's recent music project, which he has been promoting prominently across his social channels. The title reflects his established identity as a globe-travelling producer who draws from musical traditions across continents rather than staying locked into a single genre or region.
Dhurata Dora is an Albanian pop singer who teamed up with DJ Snake on "TOKA." The pairing is characteristic of how DJ Snake builds his catalogue — reaching into regional music scenes, here Balkan pop, to find voices that sit interestingly against his electronic production style.
DJ Snake's YouTube channel has grown past 25 million subscribers, placing him among the most-followed electronic music acts on the platform and firmly in the Mega tier of global music creators. When combined with his Instagram and TikTok audiences, his total following across platforms approaches 40 million.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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