United Kingdom
Operating out of the United Kingdom, @dj.Plant.Pantry is an Instagram-based food creator whose content sits squarely in the indulgent end of plant-based cooking — a deliberate counterpoint to the perception that vegan food is restrictive or joyless.
Total Followers -0.3%
48K
Across Instagram
Primary Platform
48K followers · 100% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 47,645 | -124 | 1.3% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -124 -0.3% | +0 +0.0% | +0 +0.0% | -124 |
| Last 90 days | -395 -0.8% | +0 +0.0% | +0 +0.0% | -395 |
| Last 365 days | -395 -0.8% | +0 +0.0% | +0 +0.0% | -395 |
Daily follower snapshots from CreatorDB's longitudinal index.
Operating out of the United Kingdom, @dj.Plant.Pantry is an Instagram-based food creator whose content sits squarely in the indulgent end of plant-based cooking — a deliberate counterpoint to the perception that vegan food is restrictive or joyless. Their feed centres on desserts and baked goods: fudge brownies, no-bake cheesecakes, layered sundaes, and warming drinks, all positioned as accessible and achievable for home cooks. The tone is warm and enthusiastic rather than preachy, leaning into craveable aesthetics with language like 'moreish vibes' and 'who wants some' — a conversational register that treats veganism as a delicious lifestyle choice rather than an ethical lecture. A companion blog extends the recipe content beyond the grid.
dj.Plant.Pantry reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, dj.Plant.Pantry offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @dj.Plant.Pantry's tier (Micro, 48K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Snack Hacks is a recurring series on dj.Plant.Pantry's Instagram where quick, easy plant-based recipes are broken down into simple steps — the fifth episode featured a straightforward vegan hot chocolate. The format reflects the creator's core approach of making vegan cooking feel fast and low-effort rather than intimidating. It's one of the more recognisable content formats on their feed.
Yes, dj.Plant.Pantry runs a dedicated blog that extends their Instagram content with longer-form recipes, including dedicated sections for vegan cheesecakes referenced directly in their Instagram captions. The blog gives followers a place to find complete ingredient lists and step-by-step instructions that don't always fit a social media post. It makes Plant Pantry a multi-platform resource beyond just their Instagram grid.
Vegan brownies are one of dj.Plant.Pantry's signature recipe categories, with content including a Vegan Double Fudge Brownie and a Caramel Fudge Brownie Sundae. The recipes are framed as achievable for home bakers and are designed to be as indulgent as non-vegan versions. These posts consistently sit among their most engaged content.
Yes, dj.Plant.Pantry ran a worldwide vegan Christmas hamper giveaway open to followers in the UK, US, Ireland, and Canada. The campaign was one of the creator's most visible community-engagement moments and highlighted that their audience stretches well beyond the UK. It's a good example of how micro food creators build loyalty through product-led seasonal events.
As of late 2026, dj.Plant.Pantry has not posted on Instagram for roughly a year, suggesting the account is on an extended hiatus. Their follower count has seen a small decline during this quiet period. Older recipes and content remain visible on the feed and their blog in the meantime.
Yes, vegan cheesecake is a named part of dj.Plant.Pantry's recipe range, with the creator actively directing Instagram followers to their blog specifically for cheesecake content. It sits alongside brownies and baked desserts as one of the core categories the account covers. The framing is always centred on making dairy-free versions that deliver on texture and richness.
dj.Plant.Pantry is based in the United Kingdom. Despite the UK base, their giveaways have been open worldwide, reflecting an audience that spans North America, Ireland, and beyond. Their recipes use plant-based ingredients that are broadly accessible in most Western markets.
dj.Plant.Pantry focuses on practical tips and hacks for plant-based baking — their Instagram bio explicitly calls out "baking tips, hacks & moreish vibes" as core to what they do. Content covers things like how to rescue brownies that come out of the oven too soft, making the recipes more forgiving for people new to vegan baking. The accessible, troubleshooting angle is a distinguishing feature of their style.
dj.Plant.Pantry has built a following of close to 50,000 on Instagram, placing them firmly in the Micro creator tier. Their audience has an unusually even gender split — roughly half female and half male — which is less common for food and baking-focused accounts. Despite the modest size, the account has attracted brand partnership interest in the vegan food and lifestyle space.
dj.Plant.Pantry's primary platform is Instagram, where the bulk of their recipe content and community engagement has been built. They also maintain a blog for fuller recipe write-ups that complement the social posts. As of 2026, Instagram and the blog are the two main places to find their plant-based content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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