United States
Dixie D'Amelio is a Connecticut-born entertainer who rose to prominence alongside her younger sister Charli during TikTok's breakout period in 2019 and 2020, quickly accumulating one of the platform's largest followings.
Total Followers -0.2%
78.8M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
53.7M followers · 68% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $187K–$412K / IG post
After stepping back from social media, D'Amelio relaunched her YouTube channel in early 2026 with a high-energy video and hinted at upcoming music in a new era of content.
D'Amelio expanded her professional representation by signing with both WME and IMG Models, signaling a stronger push into the fashion and entertainment space.
She was a front-row guest at Piccioli's debut Balenciaga show in Paris, continuing her close relationship with the brand following campaigns and multiple prior season appearances.
WWD covered her two red-carpet looks at Cannes — a custom Balenciaga gown for the Global Gift Gala and a Georges Hobeika sheer dress the following evening.
She wore a sheer lace-and-silver look from The Attico's spring 2025 runway collection, drawing coverage from WWD at the Beverly Hills Hotel ceremony.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -91290 -0.2% | -10160 -0.2% | -57986 -0.3% | -159436 |
| Last 90 days | -300720 -0.6% | -29845 -0.5% | -170218 -0.9% | -500783 |
| Last 365 days | -300720 -0.6% | -29845 -0.5% | -170218 -0.9% | -500783 |
Daily follower snapshots from CreatorDB's longitudinal index.
Dixie D'Amelio is a Connecticut-born entertainer who rose to prominence alongside her younger sister Charli during TikTok's breakout period in 2019 and 2020, quickly accumulating one of the platform's largest followings. While the D'Amelio family's trajectory was documented in the Hulu reality series 'The D'Amelio Show', Dixie carved out a distinct lane by pursuing music, releasing pop singles including 'Be Happy' and building a catalog that established her as something more than a social media personality. Her Instagram bio's dry, self-aware tone — 'now it's not funny :/' — is consistent with the slightly deadpan, low-effort-cool persona she projects across platforms.
Dixie D'Amelio reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Demonstrated partners include apmmonaco and coffeemate. Engagement on TikTok runs around 1.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dixie D'Amelio's tier (Mega, 78.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dixie D'Amelio and TikTok creator Noah Beck dated publicly from around 2020, becoming one of the most-followed couples in the Gen Z social media world — fans called them 'Doah.' The relationship eventually ended, and both have since moved on. Their time together was extensively covered across entertainment media and played out partly on The D'Amelio Show on Hulu.
Dixie launched a music career alongside her TikTok rise, releasing singles including 'Be Happy,' 'One Whole Day' featuring Wiz Khalifa, and 'My Ferris Wheel.' Her debut single 'Be Happy' became a major breakout moment that helped establish her as a recording artist beyond social media. She now lists herself as a DJ on Instagram, reflecting her continued involvement in music and live performance.
The D'Amelio Show premiered on Hulu in 2021 and followed Dixie, her sister Charli, and their parents Marc and Heidi as they navigated life as social media stars. The series ran for three seasons. As of mid-2026, no new season has been announced, though the family remains individually active across their own platforms.
Dixie officially lists her Instagram category as 'DJ,' signaling a deliberate shift in her public identity from TikTok dancer to music and entertainment figure. She has appeared at festival events and her content increasingly overlaps with the music scene. It reflects how she is positioning herself beyond the creator-influencer lane she originally became famous in.
Dixie partnered with Coffee Mate for sponsored content in early 2026, promoting the brand's flavored creamers through posts built around matching a creamer flavor to your mood. The campaign ran across her Instagram and TikTok channels. It is one of her more recent confirmed brand partnerships and fits the everyday lifestyle tone she brings to sponsorships.
Yes — Dixie attended Revolve Festival in 2026 as an official Revolve partner, posting desert content tagged #REVOLVEfestival and captioning one clip 'dix in the desert 🌵.' The appearance was part of her ongoing relationship with the fashion brand Revolve. Festival fashion content has become a recurring fixture of her Instagram each spring.
Yes — Dixie has attended Milan Fashion Week, with the event appearing in her recent post hashtags alongside a Diesel SS25 collaboration. She has also traveled to Paris for Balenciaga, posting 'bonjour balenciaga' from the trip. High-fashion brand events and international fashion week appearances have become a consistent part of her public image.
APM Monaco is a luxury jewelry brand known for its minimalist, Riviera-inspired pieces popular among fashion-forward celebrities and influencers. Dixie partnered with the brand for sponsored Instagram content in April 2026. The collaboration fits her growing focus on elevated fashion and luxury brand partnerships, which now sit alongside her music identity.
Dixie's TikTok activity has slowed considerably — she went roughly two months without a post as of mid-2026, and her follower count on the platform has flatlined with essentially no growth. She remains more consistently active on YouTube and Instagram. This mirrors a broader pattern of early TikTok breakout stars gradually shifting their output to other platforms.
Dixie D'Amelio is Charli D'Amelio's older sister — both grew up in Norwalk, Connecticut, and rose to fame together on TikTok starting in late 2019. Together they became one of the most recognized sibling acts in social media history, each independently amassing tens of millions of followers. The two appeared alongside their parents Marc and Heidi in the family's Hulu reality series, The D'Amelio Show.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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