United States
Dirty Mo Media is the production company founded by Ralph Dale Earnhardt Jr. — retired NASCAR Cup Series driver and son of the late Dale Earnhardt Sr.
Total Followers +0.7%
1.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
637K followers · 51% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.7K–$12K / IG post
Dirty Mo Media expanded beyond NASCAR by launching a western lifestyle division anchored by 'This Cowboy Life,' hosted by rodeo legends Jerome and Tiffany Davis. The show premiered June 24 with a three-part documentary series before transitioning to a weekly format.
The company announced an ambitious 2026 slate including 'Sons & Daughters,' a weekly show hosted by veteran broadcaster Shannon Spake, described as the first step in a broader push featuring new shows and storytelling formats.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +892 +0.1% | +629 +0.3% | +0 +0.0% | +2K |
| Last 30 days | +5K +0.8% | +4K +1.6% | +0 +0.0% | +9K |
| Last 90 days | +24K +3.8% | +22K +9.4% | +0 +0.0% | +46K |
| Last 365 days | +24K +3.8% | +22K +9.4% | +0 +0.0% | +46K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Red Bull Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Dirty Mo Media is the production company founded by Ralph Dale Earnhardt Jr. — retired NASCAR Cup Series driver and son of the late Dale Earnhardt Sr. — and headquartered in Mooresville, North Carolina, a town NASCAR insiders have long nicknamed 'Dirty Mo.' After stepping away from full-time Cup competition following the 2017 season, Earnhardt Jr. channeled his standing in the sport into a media operation built around candid, unfiltered NASCAR storytelling. The flagship output is the Dale Jr. Download podcast, which functions as a long-form conversation hub drawing in current drivers, team owners, and industry figures. The company also produces web series and documentary-style projects — including the Leaving Amish series surfaced in their content history — demonstrating an appetite for content well beyond pure motorsport coverage.
Across YouTube, TikTok, and Instagram, Dirty Mo Media reaches a combined audience running into the millions, skewing strongly male and concentrated in the United States, with secondary reach in the UK and Canada — a footprint that maps neatly onto the core NASCAR viewership demographic. Engagement sits meaningfully above category norms, reflecting an audience that follows for perspective and access rather than passive consumption. Partnerships with Red Bull and FanDuel signal brand positioning at the intersection of sports lifestyle and sports betting — categories with deep crossover into NASCAR's fan base. With JR Motorsports continuing to field Xfinity Series entries, Earnhardt's dual role as team co-owner and media voice gives Dirty Mo Media a structural advantage: genuine insider credibility that independent motorsport media channels cannot easily replicate, making it a durable destination for sponsors seeking authenticated reach within racing culture.
Dirtymomedia reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel and Red Bull. Engagement on YouTube runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dirtymomedia's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Dirty Mo Media is the original content company founded by NASCAR legend Dale Earnhardt Jr., named after Mooresville, North Carolina — the racing hub his fans call "Dirty Mo." The company produces podcasts, web series, interviews, and short-form video distributed across YouTube, TikTok, and Instagram under the Dirtymomedia brand.
The Dale Jr. Download is Dirty Mo Media's flagship NASCAR podcast hosted by Dale Earnhardt Jr., covering racing news, driver opinions, and behind-the-scenes stories from the sport. It has become one of the most prominent insider voices in NASCAR media, regularly featuring guests from across the Cup and Xfinity Series.
Dirty Mo Media addressed the departure head-on in a dedicated video titled "Why Mike Davis Really Left the Dale Jr. Download," which became one of the channel's more widely discussed recent episodes. Mike Davis was a longtime presence on the show, so his exit generated significant conversation among the podcast's loyal fanbase.
Leaving Amish is an original documentary-style web series produced by Dirty Mo Media, following people who leave the Amish community. It represents the company's deliberate push beyond NASCAR content into broader original storytelling — consistent with their stated mission of producing "bold, original content."
Kelley Earnhardt Miller revealed on a Dirtymomedia episode the reasoning behind JR Motorsports declining to acquire a NASCAR Cup Series charter, which are coveted ownership licenses that guarantee race entries and a share of series revenue. The disclosure drew major attention from NASCAR fans given JRM's growing profile and Dale Jr.'s influence in the sport.
Kelley Earnhardt Miller is Dale Earnhardt Jr.'s sister and serves as a co-owner and top executive of JR Motorsports, the Xfinity Series team she and Dale run together. She appears regularly on Dirtymomedia content to break down JRM business decisions, NASCAR charter policy, and team strategy, making her one of the channel's most authoritative recurring voices.
Yes, Red Bull is a confirmed sponsor on Dirtymomedia's YouTube channel as of mid-2026. The partnership is a natural fit given Dale Earnhardt Jr.'s deep roots in motorsports and Red Bull's long history of activating around racing culture.
The #askjr hashtag marks fan Q&A segments where Dale Earnhardt Jr. answers questions submitted by the audience directly on video. It's one of several recurring interactive formats on the channel, sitting alongside tags like #askdbc, designed to keep the NASCAR community engaged between race weekends.
Josh Berry built his career largely through JR Motorsports in the Xfinity Series, and Dirtymomedia has been one of the most vocal platforms backing him — including an episode pointedly titled "Josh Berry Deserves More." The channel's willingness to advocate for drivers reflects the insider, opinion-forward tone that separates it from traditional NASCAR broadcast coverage.
Yes, FanDuel is a confirmed sponsor on Dirtymomedia's YouTube channel as of mid-2026. The partnership aligns well with the channel's predominantly adult male U.S. audience — a demographic that maps closely to FanDuel's core sports-betting customer base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dirtymomedia · YouTube
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