Diplo is a creator with a presence on YouTube (2,750,000 followers), Instagram (6,573,313 followers), TikTok (2,700,000 followers), based in —.
Total Followers +0.1%
12M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.8M followers · 23% of audience
Engagement
2.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $79K–$184K / IG post
The track marks his first country release since 2025's 'Ashes' with Bailey Zimmerman, and was unveiled at his sixth Stagecoach appearance. Diplo also curated his own HonkyTonk stage featuring guests including Sydney Sweeney, Waka Flocka, and Theo Von.
The expanded follow-up to 2025's d00mscrvll Vol. 1 adds nine new tracks and pulls in Three 6 Mafia members, Odetari, Kordhell, and other hyperpop and hip-hop collaborators.
The Memphis rap-inspired mixtape marked a deliberate genre pivot for Diplo, blending his longtime love of Southern hip-hop with contemporary phonk aesthetics.
The 5K-run-plus-mini-music-festival concept drew over 20,000 participants in its 2024 debut, with the San Francisco leg ranking among the top-10 largest 5K races in the U.S. that year. $1 from every ticket benefits local nonprofits.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -657 -0.0% | +0 +0.0% | -657 |
| Last 30 days | +10K +0.4% | +4K +0.1% | +0 +0.0% | +14K |
| Last 90 days | +10K +0.4% | -57188 -0.9% | +0 +0.0% | -47288 |
| Last 365 days | +10K +0.4% | -57188 -0.9% | +0 +0.0% | -47288 |
Daily follower snapshots from CreatorDB's longitudinal index.
Diplo is a creator with a presence on YouTube (2,750,000 followers), Instagram (6,573,313 followers), TikTok (2,700,000 followers), based in —. Their content sits in the music space. Their YouTube bio reads: "Would U Still Love Me & Saving This Bottle OUT NOW: https://diplo.lnk.to/whitcombvsflores". The full audience and engagement breakdown is below.
Diplo reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Diplo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Diplo's tier (Mega, 12M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Diplo's real name is Thomas Wesley Pentz. He was born in Tupelo, Mississippi, and the Thomas Wesley name carries directly into his country music projects, where he performs under alter egos rooted in that identity.
Diplo releases country music under the name Johnny Blue Skies, an alter ego he uses to explore the genre separately from his electronic and dance music brand. He has performed at Stagecoach and collaborated with country artists including Parker McCollum and Dove Cameron under this persona.
Diplo is the founding member and creative core of Major Lazer, the dancehall-influenced electronic group he built alongside Walshy Fire and Jillionnaire. The group produced global hits like "Lean On" and "Cold Water," and while Diplo releases extensively as a solo act, Major Lazer remains a core part of his musical identity.
Yes, Diplo and Skrillex formed the supergroup Jack Ü and released a collaborative album in 2015. Their single "Where Are Ü Now" featuring Justin Bieber won a Grammy Award for Best Dance Recording and is one of the defining electronic tracks of that era.
Diplo founded Mad Decent, an independent electronic and dance music label originally based in Philadelphia. The label has been home to artists like Baauer and Flosstradamus and is closely tied to the Mad Decent Block Party touring events he has organized over the years.
Yes, Diplo performed at events surrounding the FIFA World Cup in Qatar, and World Cup content appears prominently across his social channels. His global audience — spread across the US, Brazil, India, and beyond — reflects his long-standing connection to the international music scenes that frequently intersect with events like the World Cup.
Diplo and Katy Perry had a well-publicized on-and-off relationship around 2014 and 2015. The pairing drew heavy tabloid coverage and produced some memorable social media moments that kept both in the entertainment press throughout that period.
Diplo co-produced "Paper Planes" from M.I.A.'s 2007 album "Kala," one of the biggest crossover hits of that decade. The track is widely credited as an early showcase of his ability to blend global sounds with mainstream pop appeal and helped cement his reputation as a producer to watch.
Yes, Diplo has appeared at Stagecoach, the country music festival held annually in Indio, California, a booking that connects directly to his Johnny Blue Skies alter ego. His content regularly tags Stagecoach alongside country artists like Parker McCollum, signaling a genuine investment in the genre rather than a novelty side project.
Diplo was born in Tupelo, Mississippi, and later built his early career in Philadelphia, where he also founded the Mad Decent label. He has since grown into one of the most globally recognized DJs and producers working across electronic, hip-hop, and country music.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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