United States
Dime is a Swedish-founded media brand launched in 2022 that operates as a dedicated NBA content channel on YouTube.
Total Followers +0.1%
762K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
641K followers · 84% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +0.2% | -258 -0.6% | +0 +0.0% | +768 |
| Last 90 days | +5K +0.8% | -999 -2.4% | +0 +0.0% | +4K |
| Last 365 days | +5K +0.8% | -999 -2.4% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FreeCash Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| PrizePicks Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Kalshi Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Raycon Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Express VPN Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Dime is a Swedish-founded media brand launched in 2022 that operates as a dedicated NBA content channel on YouTube. Despite its Scandinavian origins, the channel produces English-language basketball content aimed squarely at the North American and broader English-speaking fanbase, competing in the crowded space of sports clip channels without the backing of a major media parent. The content formula leans heavily on nostalgia, spectacle, and humor — compilations of historically embarrassing plays, brutal fouls, clutch game-winners, and lucky moments that travel well on YouTube Shorts as well as long-form uploads. That mix of evergreen historical content and current-season highlights gives the channel consistent searchability and replay value, contributing to an engagement rate that runs well above the category median.
The audience skews predictably male and spans a wide adult age range, with a notable share of viewers from the Philippines — a country with one of the world's highest NBA viewership rates per capita — pointing to genuinely international reach rather than purely domestic growth. Instagram and TikTok presences exist but have gone largely dormant, making YouTube the channel's clear center of gravity. The sponsor mix is telling: repeat deals with prediction-market platform Kalshi, sports picks app PrizePicks, and sweepstakes site FreeCash signal that Dime's audience is seen as sports-betting-adjacent and financially active — a positioning that commands meaningful YouTube integration rates for a mid-tier channel. As the NBA content niche on YouTube continues to grow, Dime's differentiation will depend on how consistently it can produce original editorial framing around archival and current footage rather than pure clip aggregation.
Dime- reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FreeCash and PrizePicks. Engagement on YouTube runs around 3.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dime-'s tier (Mid, 762K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Dime is a Swedish brand — which makes it one of the more unusual cases of a non-American media company dominating NBA entertainment content on YouTube. Despite its Scandinavian roots, the channel focuses entirely on American basketball culture and draws the bulk of its viewership from the United States and the Philippines.
In basketball slang, a "dime" refers to a perfectly delivered, often flashy assist — exactly the kind of highlight-reel moment the brand celebrates. The name signals that Dime is about the most entertaining and eye-catching plays in the NBA, not dry game analysis or box scores.
Dime was founded in 2022, making it a relatively young channel that has grown quickly in a competitive NBA content space. Within just a few years of launching, it built a subscriber base well into the hundreds of thousands on YouTube alone.
Dime specializes in compilation-style basketball content — game winners, historically embarrassing moments, brutal fouls, lucky plays, and season-wide funny moments — rather than live commentary or podcast-style discussion. The format leans into shareable, high-drama clips that work for both die-hard NBA fans and casual viewers.
Yes, that style of content is central to what Dime does — titles like "Most Embarrassing Plays in NBA History" and "Most BRUTAL Fouls in NBA History" are among their signature uploads. These videos tap into the cringe-worthy and jaw-dropping side of the sport that reliably drives strong viewer engagement.
Yes, clutch-moment compilations like "Legendary NBA Game Winners" are a regular part of the Dime content lineup. This fits the channel's broader focus on the most dramatic and memorable moments in basketball history rather than recapping recent games.
Dime's TikTok and Instagram accounts have been largely inactive, with no significant new content posted on either platform in recent years. The channel has clearly shifted its focus almost entirely to YouTube, where it continues to upload NBA content on a regular basis.
Yes, Dime has run sponsored content on YouTube for both PrizePicks — a fantasy sports pick'em platform — and Kalshi, a regulated event prediction market. These partnerships fit naturally with a channel whose audience skews heavily male and is deeply invested in the NBA.
Beyond prediction and fantasy platforms, Dime has also partnered with FreeCash, Raycon wireless earbuds, and ExpressVPN for YouTube integrations. This mix of tech, rewards, and fintech-adjacent sponsors is common for sports entertainment channels operating at Dime's audience scale.
Dime has surpassed 600,000 subscribers on YouTube since launching in 2022, placing it in the mid-tier range for sports entertainment channels. Its engagement rate runs well above the category average, pointing to an audience that actively watches and interacts rather than just subscribing and drifting away.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dime- · YouTube
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