United States
Digital Trends is a U.S.-based technology media brand founded in 2006, built around the premise of making consumer technology accessible and understandable for everyday audiences.
Total Followers -0.0%
3.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.4M followers · 41% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -702 -0.1% | +585 +0.1% | -117 |
| Last 30 days | +0 +0.0% | -2526 -0.2% | +2K +0.3% | -655 |
| Last 90 days | +0 +0.0% | -5193 -0.4% | +4K +0.7% | -1101 |
| Last 365 days | +0 +0.0% | -5193 -0.4% | +4K +0.7% | -1101 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| VITURE Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Corsair Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Nvidia Corp. Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
Digital Trends is a U.S.-based technology media brand founded in 2006, built around the premise of making consumer technology accessible and understandable for everyday audiences. Operating across YouTube, Instagram, and TikTok with a combined following in the multi-millions, the outlet covers the full spectrum of consumer tech: smartphones, laptops, cameras, drones, home theater systems, and emerging hardware. Their content mix spans hands-on product reviews, news explainers, and editorial commentary, all produced with a practical, utility-first voice. The YouTube channel in particular leans into long-form gadget evaluations and first-look coverage, while TikTok surfaces quick, curiosity-driven clips — such as drone delivery footage and NASA engineering oddities — that translate technical subjects into shareable moments.
The audience is heavily male and skews toward the 18–34 bracket, with strong U.S. concentration and meaningful reach into India and the United Kingdom — a geographic spread that reflects English-language tech enthusiasm globally. Sponsor partnerships with Nvidia, Corsair, Incogni, and Surfshark signal clear alignment with PC hardware, privacy tools, and enthusiast computing — categories that resonate naturally with the outlet's core readership. Engagement sits modestly above category median across platforms, which is notable for a media-company account rather than a personality-driven channel. As consumer hardware cycles accelerate and privacy-tech advertising budgets grow, Digital Trends is positioned as a reliable mid-funnel partner for brands seeking credible, editorial-adjacent placement within an attentive, purchase-minded tech audience.
Digitaltrends reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include VITURE and Incogni Inc.. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Digitaltrends offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Digitaltrends's tier (Macro, 3.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Digital Trends was founded in 2006 with the stated mission of helping everyday readers navigate an increasingly digital world. Over the nearly two decades since, it has grown into one of the most widely followed consumer technology outlets in the United States, covering everything from smartphones and laptops to home theater gear and drones.
Digital Trends is headquartered in Portland, Oregon. Despite its US roots, its audience is genuinely global, with viewers and readers concentrated in the United Kingdom, Canada, and India alongside its dominant US base.
Home theater coverage — especially OLED and Samsung QLED televisions — is one of Digital Trends' most consistent content pillars, regularly featured under hashtags like #oled, #qledtv, and #samsungtv. Their reviews typically walk viewers through picture quality, smart TV features, and side-by-side value comparisons across the latest panel technologies.
Surfshark is one of the VPN and online-privacy brands that has sponsored Digital Trends' YouTube channel. The partnership fits naturally alongside their other privacy-focused sponsor Incogni, reflecting an editorial environment where digital security tools are a recurring topic for their tech-savvy audience.
Yes — Digital Trends featured the viral footage showing exactly how Walmart loads packages into its delivery drones, providing context around the retailer's expanding autonomous delivery program. The coverage is a good example of how Digital Trends uses a mainstream news moment as a hook to explain the underlying technology in plain language.
The NASA Space Cup is a specially engineered drinking vessel that uses capillary action to let astronauts consume coffee in zero gravity without needing a straw or a sealed pouch. Digital Trends highlighted it as a clever piece of practical space engineering that solves a surprisingly mundane problem aboard the International Space Station.
Yes — Digital Trends has produced sponsored content on YouTube for both Nvidia and Corsair, two of the biggest names in PC gaming hardware. This aligns squarely with their coverage of graphics cards, PC builds, and gaming peripherals, which resonates strongly with their predominantly male, 18–34 tech enthusiast viewership.
VITURE makes XR (extended reality) glasses designed to function as a wearable portable screen for gaming, streaming, and mobile productivity. Digital Trends' sponsorship partnership with VITURE makes sense given their longstanding coverage of emerging display technologies and next-generation computing accessories.
Cameras and drones rank among Digital Trends' core YouTube topic areas alongside smartphones, PC hardware, and home theater gear. Their content in these categories typically combines hands-on demo footage with practical buying guidance aimed at enthusiasts who want informed recommendations rather than spec-sheet summaries.
Digital Trends is active on YouTube, Instagram, and TikTok, with a combined following across all three platforms well into the millions. Their TikTok presence leans toward short, punchy tech explainers — consistent with the platform — while YouTube houses their longer-form reviews, editorials, and first-look videos.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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