United States
Dietandfries is a San Diego-based food and lifestyle creator whose channel name encodes her editorial philosophy — the idea that healthy eating and indulgent food don't have to be mutually exclusive.
Total Followers +4.1%
34K
Across Instagram
Primary Platform
YouTube
34K followers · 100% of audience
Engagement
0.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $860–$2.4K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 34,384 | +1K | 0.2% | 3.3 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +358 +1.0% | +0 +0.0% | +0 +0.0% | +358 |
| Last 30 days | +1K +4.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +3K +9.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +9.8% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| birdiespimentocheese Sponsorship | Sponsored content | Aug 2026 | — | |
| tossware Sponsorship | Sponsored content | Aug 2026 | — | |
| bodyfastapp Sponsorship | Sponsored content | Jul 2026 | — |
Dietandfries is a San Diego-based food and lifestyle creator whose channel name encodes her editorial philosophy — the idea that healthy eating and indulgent food don't have to be mutually exclusive. Operating under an "80/20 living" framework, she produces approachable, easy-to-replicate recipes that draw on Filipino cuisine, quick weekday meals, and gluten-free alternatives, adding cultural specificity to a crowded food content space. Her style is casual and conversational — POV-format reels, Costco haul finds, and "company snacks just for yourself" moments — designed to feel like a friend sharing a meal rather than a polished food publication.
Her Instagram audience skews predominantly toward young adult women in their twenties and thirties, a demographic well-matched to the balance-focused messaging she leads with. Brand partnerships reflect that positioning clearly: a collaboration with BodyFast signals that her followers actively engage with wellness and mindful eating topics, while Birdie's Pimento Cheese and Tossware speak to lifestyle-adjacent viewers who value quality food and casual entertaining. A secondary account, @withdietandfries, extends her content into travel and additional eats, suggesting she is deliberately building a broader ecosystem around her "real food, real balance" identity — a durable niche for mid-funnel partnerships with wellness, grocery, and lifestyle brands targeting millennial and Gen Z women.
Dietandfries reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Demonstrated partners include birdiespimentocheese and tossware. Engagement on YouTube runs around 0.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Dietandfries offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dietandfries's tier (Micro, 34K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The name captures the creator's whole food philosophy in two words — "diet" nods to mindful, health-conscious eating while "fries" represents the indulgent, real-food side of life. It's a deliberate contrast that signals their message: you don't have to choose between eating well and enjoying what you love.
The 80/20 approach means roughly 80% of the time you eat nourishing, balanced meals and the remaining 20% you enjoy whatever you want without guilt. Dietandfries frames this as "80/20 living, made simple" — their whole content style is built around showing that healthy eating doesn't have to be all-or-nothing.
Yes, Filipino food is a recurring and clearly personal part of their content, with dishes like chicken adobo featured prominently. Hashtags including #filipinofood, #filipinorecipes, and #adobo consistently appear in their posts, suggesting it's a genuine part of their culinary identity, not just a trend.
Yes, San Diego is listed directly in their Instagram bio alongside their "real food, real balance" tagline. The Southern California setting comes through in their content aesthetic — fresh ingredients, laid-back meal prep, and a warm, casual tone.
The @withdietandfries account is their secondary Instagram page, mentioned in their main bio as the destination for more eats and travel content. It appears to function as an overflow space for food discovery and travel posts that fall outside the tighter focus of their primary feed.
Gluten-free recipes are a regular part of their content, with #glutenfreerecipes ranking among their most-used hashtags. Their easy, whole-food approach naturally accommodates gluten-free cooking without making it feel like a niche or restrictive category.
Recent confirmed brand partnerships include Birdie's Pimento Cheese, Tossware (known for their shatterproof, recyclable drinkware), and the Bodyfast intermittent fasting app. All three align closely with their food, lifestyle, and balanced-wellness content angle.
Bodyfast fits naturally into the 80/20 philosophy that defines dietandfries' brand — both center on sustainable, flexible approaches to eating rather than rigid dieting. Their audience skews toward young women interested in practical wellness, making an intermittent fasting tool a credible and relevant partnership.
Yes, Costco product discoveries appear in their content alongside their original recipes. A recent post highlighted a Just By Quicklly Indian food find available at Costco, which fits their "real food, real finds" approach to easy meal ideas.
YouTube is listed as their primary platform, though their most visible public-facing presence and follower base is currently on Instagram. Their short POV-style food clips and easy recipe content translate naturally across both platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dietandfries · YouTube
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