United Kingdom
Diannebuswell is a creator with a presence on YouTube (301,000 followers), Instagram (1,255,380 followers), TikTok (964,000 followers), based in United Kingdom.
Total Followers +0.1%
2.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
301K followers · 12% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
In a candid social media reveal, Buswell publicly addressed complications surrounding the birth of her son for the first time, months after keeping the full extent of her difficult experience private.
Buswell is set to return to the BBC flagship dance competition for the 2026 series, alongside Amy Dowden and Aljaž Škorjanec among others.
The couple announced the birth of their first child on March 16, 2026, via social media, drawing widespread congratulations from fans and fellow Strictly stars.
After announcing her pregnancy in September 2025, Buswell became the first professional dancer to compete on Strictly Come Dancing while expecting, partnered with Neighbours actor Stefan Dennis.
Their iconic waltz to 'You'll Never Walk Alone' — featuring McCausland dancing unaided and unsighted — won the public-voted BAFTA TV Award for Memorable Moment at the 2025 ceremony.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 30 days | +993 +0.3% | +2K +0.2% | +0 +0.0% | +3K |
| Last 90 days | +3K +1.0% | +2K +0.1% | +0 +0.0% | +5K |
| Last 365 days | +3K +1.0% | +2K +0.1% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Royal Match Mobile Gaming | Sponsored content | 2025–2026 | — | |
| Next Fashion / Retail | Brand ambassador | Long-term | — | |
| LEGO Friends Toys / Entertainment | Sponsored content | 2025–2026 | — |
Diannebuswell is a creator with a presence on YouTube (301,000 followers), Instagram (1,255,380 followers), TikTok (964,000 followers), based in United Kingdom. Their content sits in the dance & lifestyle space. Their YouTube bio reads: "When I'm not dancing I'll be doing some vlogging on here! Make sure you're subscribed for dancing diaries, tour vlogs, and the occasional prank on Mr Joseph Sugg!". The full audience and engagement breakdown is below.
Diannebuswell reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mobile Gaming, Fashion / Retail, Toys / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Royal Match and Next. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Mobile Gaming and related categories, Diannebuswell offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Diannebuswell's tier (Macro, 2.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dianne Buswell is a Strictly Come Dancing winner, claiming the Glitterball Trophy in 2024. She had been one of the show's professional dancers since joining in 2017, making the victory a long-awaited career highlight after years of competing on the series.
Dianne lists herself as a BAFTA winner in 2025, a recognition connected to her television work. The win followed her Strictly Come Dancing victory the previous year, cementing a remarkable back-to-back run of major industry recognition.
Yes, as of 2026 Dianne and Joe Sugg are still a couple. Dianne even references pranking "Mr Joseph Sugg" in her own YouTube bio, and the pair regularly feature in each other's content across their social channels.
Yes, Dianne and Joe have a son named Bowie. Dianne regularly shares photos and videos of him on her social media, and he has become a recurring and much-loved part of her family lifestyle content.
Dianne and Joe met when they were paired as professional dancer and celebrity on Strictly Come Dancing during the 2018 series. Their on-screen chemistry developed into a real relationship, and they confirmed they were a couple shortly after the show finished.
Dianne co-hosts a podcast called Winning Isn't Everything, which you can find at @winningisnteverythingpod. The title playfully riffs on her Strictly trophy while exploring the idea that success is about far more than coming first.
Yes — pranking Joe is actually a recurring feature she calls out by name in her YouTube channel description. Alongside dancing diaries and tour vlogs, pranking "Mr Joseph Sugg" is one of the formats she uses to keep the channel light and personal.
Yes, Dianne shared a post describing it as "an honour" to dance to the voice of Lewis Capaldi, crediting choreographer @arduinobertonce for the routine. The moment resonated with fans of both the dancer and the singer.
Dianne Buswell is originally from Bunbury in Western Australia. She relocated to the United Kingdom to join the Strictly Come Dancing professional cast, and has been based in the UK ever since, though her Australian roots come up regularly in her content.
Dianne's sponsored work includes the mobile puzzle game Royal Match, LEGO Friends, and fashion retailer Next. These partnerships appear alongside her family and lifestyle content, fitting naturally into her day-to-day posts rather than feeling out of place.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@diannebuswell · YouTube
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