South Korea
DIAMI is a South Korean nail art brand and content channel that has been operating since 2011, making it one of the longer-tenured presences in the Korean nail art community.
Total Followers +0.1%
85K
Across YouTube, Instagram
Primary Platform
YouTube
15K followers · 17% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.5K / IG post
The brand ran a full-day hands-on seminar in Orlando on May 30, 2026, covering Korean nail theory, technique training, and product education — a rare live US appearance for the Korea-based brand.
DIAMI appeared as an exhibitor at the professional beauty trade expo Premiere Orlando, spotlighting its 2026 first collection Babyboomer Gel line.
The brand's 2026 roadmap added a new 25-shade Magnetic Gel series alongside syrup gradation and Nudy Bebe gel products, continuing its annual color expansion strategy.
97% of all DIAMI gels are now certified free from TPO and HEMA, alongside a 40-color Boomer Gel launch and the new Baby Mushroom Sponge tool — positioning the brand on a clean-beauty footing.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +35 +0.1% | +0 +0.0% | +35 |
| Last 30 days | -100 -0.7% | +226 +0.3% | +0 +0.0% | +126 |
| Last 90 days | +0 +0.0% | +594 +0.8% | +0 +0.0% | +594 |
| Last 365 days | +0 +0.0% | +594 +0.8% | +0 +0.0% | +594 |
Daily follower snapshots from CreatorDB's longitudinal index.
DIAMI is a South Korean nail art brand and content channel that has been operating since 2011, making it one of the longer-tenured presences in the Korean nail art community. Operating under the 'Nail Art Universe' identity, the channel positions itself as a comprehensive resource for nail enthusiasts rather than a personality-driven creator account. Its content centers on tutorial-style demonstrations of trending nail techniques, with a particular emphasis on mirror powder and chrome effects — a specialty evident across its most-used hashtags. While the YouTube channel carries a smaller subscriber base and has seen reduced upload activity in recent months, Instagram remains the active publishing hub, where product showcases and technique reels reach a predominantly domestic Korean audience.
What distinguishes DIAMI from typical beauty micro-creators is its dual identity as both a content channel and a product brand, with a separate global account (@diami_global) supporting worldwide product shipping. This commerce-linked structure likely shapes its audience composition: followers skew toward adult consumers actively interested in nail products rather than casual beauty viewers, and the relatively high proportion of older age brackets suggests a loyal customer-community overlap rather than a trend-chasing younger cohort. The near-total concentration of its audience in South Korea keeps its brand appeal hyper-local for now, but the existing global shipping infrastructure and English-language hashtag usage signal an intent to build cross-border reach — positioning DIAMI as a niche but commercially grounded nail art brand with product partnership potential in the professional and at-home nail care segment.
Diami_Official reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in beauty and related categories, Diami_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Diami_Official's tier (Micro, 85K combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
DIAMI is both a nail art brand and a content creator — their Instagram bio describes it as a "Nail Art Universe for Nail Lovers" based in South Korea. They produce DIY how-to tutorials while also selling nail products, making them a brand-creator hybrid rather than a solo influencer.
DIAMI has been active since 2011, giving the brand well over a decade of history in the nail art space. That longevity is unusual in the creator world and signals an established community rather than a trend-driven newcomer.
Yes — DIAMI explicitly offers worldwide shipping and runs a dedicated international account, @diami_global, for customers outside Korea. Their Korean-language content is paired with a global storefront, so international nail enthusiasts can order their products.
@diami_global appears to be DIAMI's international-facing account, while @diami_official is their primary Korean-market presence. The split suggests the brand deliberately manages domestic and overseas audiences separately, which is common for Korean beauty brands with global ambitions.
Mirror powder nail art uses a fine metallic pigment rubbed over gel nails to create a chrome or reflective finish. DIAMI is closely associated with this technique — hashtags like #미러파우더네일 and #mirrorpowdernails dominate their content, and it's one of their clearest signature styles alongside watercolor blending designs.
Yes, watercolor blending — known in Korean nail art circles as 수채화 or 水彩暈染 — is one of the content styles associated with DIAMI's tutorials. It involves soft, diffused color gradients on the nail and is a popular aesthetic they cover alongside their mirror powder work.
Tint Delight (틴트딜라이트) appears in DIAMI's recurring hashtag set, suggesting it is either a specific product line or a named nail finish they produce. Based on their content focus, it likely refers to a tinted nail formula, though checking their current @diami_global storefront will have the most up-to-date product details.
As of mid-2026, DIAMI's YouTube channel had not uploaded in roughly five months, while their Instagram remains actively updated. It appears the brand has shifted its primary content activity to Instagram, where their following is significantly larger.
DIAMI regularly tags seasonal content with #가을네일 (fall nails), covering autumn-themed nail art looks. These typically incorporate warm tones and seasonal motifs aligned with Korean nail art trends, and they appear alongside their mirror powder and watercolor tutorials.
DIAMI is based in South Korea, and the overwhelming majority of their audience is also Korean. Their content is primarily in Korean, which explains the highly domestic audience concentration, though the @diami_global account and worldwide shipping reflect ambitions beyond the Korean market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@diami_official · YouTube
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