United States
Diablo is a creator with a presence on YouTube (596,000 followers), Instagram (412,560 followers), TikTok (178,000 followers), based in United States.
Total Followers +0.1%
1.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
596K followers · 50% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.2K–$14K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -83 -0.0% | +0 +0.0% | -83 |
| Last 30 days | +1K +0.2% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +19K +3.1% | -11180 -2.7% | +0 +0.0% | +7K |
| Last 365 days | +19K +3.1% | -11180 -2.7% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Diablo is a creator with a presence on YouTube (596,000 followers), Instagram (412,560 followers), TikTok (178,000 followers), based in United States. Their content sits in the music & dj space. Their YouTube bio reads: "#DiabloIV is available now. Welcome to Hell 🌹 ESRB Rating: MATURE with Blood and Gore, Intense Violence, Language. Diablo4.com". The full audience and engagement breakdown is below.
Diablo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Diablo's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @diablo YouTube channel carries Blizzard's Diablo IV branding throughout, including the game's "Welcome to Hell" tagline, a direct link to Diablo4.com, and the official ESRB rating disclosure. The channel covers game trailers and variety gaming content, positioning it as a primary YouTube destination for Diablo IV. It has grown into the Macro tier with well over half a million subscribers.
On Instagram, @diablo is a music producer and DJ who bills himself as a Diamond-certified producer, meaning his production work has reached Diamond-level certification in the music industry. He takes professional bookings through bookings@musicdiablo.com and has released music including a track called TEQUILA, which was listed as actively available in his bio.
Yes — @diablo posted about a full collaborative DJ set with Diplo, with the recorded performance uploaded to the Foolish Cult YouTube channel for fans to watch. Diplo is one of the most recognized names in global electronic music, and the collaboration brought significant outside visibility to Diablo's profile as a live performer.
Diablo has publicly spoken about a long-held mission to elevate the sound of Colombia through his music, pointing to deep Colombian roots or a strong creative connection to the country. Several of his posts are written in Spanish and reflect that cultural identity, even though his base is listed as the United States.
TEQUILA is a music release by @diablo that was featured directly in his Instagram bio as actively out, signaling it is one of his priority releases rather than deep catalog. His DJ sets and live event appearances have also served as promotional platforms for the track, bringing it to in-person audiences.
The @diablo account has used hashtags referencing both Suga and Halsey alongside core Diablo IV hashtags, pointing to content tie-ins between those artists and the game's brand. Blizzard has pursued music partnerships as part of Diablo IV's marketing, and the appearance of those hashtag signals among the account's most-used tags suggests both artists have appeared in that promotional context.
Foolish Cult is a YouTube channel focused on DJ performances and music sets that served as the host for @diablo's collaborative set with Diplo. The upload extended Diablo's reach to Foolish Cult's own audience and represents the cross-channel strategy he uses to grow beyond his own platform following.
SOUNDSGOOD X THE VOID is an event collective that has presented live DJ nights featuring @diablo at venues including La Luna, with sets running late-night hours. The partnership positions Diablo as an active headline performer on the live circuit alongside his studio work. Live events appear to be a core part of how he connects with his audience beyond social media.
The audience across @diablo's platforms is overwhelmingly male and concentrated in the 25–34 age bracket, with the United States making up the large majority of followers. The blend of Diablo IV gaming content and electronic music production both naturally attract similar demographics, which likely explains why the audience profile stays consistent across YouTube, Instagram, and TikTok.
Yes — @diablo maintains an active TikTok presence using the same Diablo IV branding found on YouTube, posting short-form content under the "Welcome to Hell" banner with an ESRB mature rating notice. The account has built an audience in the hundreds of thousands on the platform and appears to function primarily as a game-content extension rather than a showcase for the DJ and producer side of the brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@diablo · YouTube
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