Deyse Schultz is a Brazilian vocal pedagogy specialist whose Instagram presence is built around a distinctly professional proposition: she teaches singing teachers, not just singers.
Total Followers +0.3%
120K
Across Instagram
Primary Platform
YouTube
120K followers · 100% of audience
Engagement
5.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.4K–$6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 119,813 | +383 | 5.6% | 1.9 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -24 -0.0% | +0 +0.0% | +0 +0.0% | -24 |
| Last 30 days | +383 +0.3% | +0 +0.0% | +0 +0.0% | +383 |
| Last 90 days | +863 +0.7% | +0 +0.0% | +0 +0.0% | +863 |
| Last 365 days | +863 +0.7% | +0 +0.0% | +0 +0.0% | +863 |
Daily follower snapshots from CreatorDB's longitudinal index.
Deyse Schultz is a Brazilian vocal pedagogy specialist whose Instagram presence is built around a distinctly professional proposition: she teaches singing teachers, not just singers. Her self-description — "professora de professores de canto" — signals a meta-niche within vocal education, targeting working voice coaches, conservatory instructors, and aspiring vocal trainers who want to ground their practice in what she frames as the science of the voice ("ciência da voz"). Her content draws on a tight cluster of hashtags spanning vocal technique, pedagogical methodology, and vocal coaching, suggesting a channel that blends practical demonstration with theoretical framing. She also promotes her own structured courses, indicating a creator-educator business model where social content functions as top-of-funnel for paid professional development programs.
Her audience skews young and female, concentrated heavily in Brazil and Portuguese-speaking Portugal, reflecting the natural linguistic reach of Brazilian vocal education content. The engagement rate sits well above category median — a signal consistent with a niche professional community that actively consults her content rather than passively scrolling past it. No major sponsor brands appear in the data, which is common for educator-creators who monetize primarily through proprietary courses and workshops rather than third-party deals. Should she pursue brand partnerships, the natural fits would be audio technology companies, music software platforms, or professional development services targeting the music education sector. As Brazilian digital education continues to grow and the vocal coaching market expands its online presence, Deyse is well-positioned as a credentialed, evidence-oriented voice in a still-undercrowded corner of music pedagogy content.
Deyse_Schultz reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in music and related categories, Deyse_Schultz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Deyse_Schultz's tier (Mid, 120K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Deyse Schultz describes herself as "professora de professores de canto" — literally a teacher of singing teachers — so her content is aimed at working vocal coaches and singing instructors, not beginner students. Her focus is on vocal pedagogy: the frameworks, science, and methodology that teachers use to train other singers, which makes her niche unusually specific within the online vocal coaching world.
Her Instagram bio directs followers to her courses, which are built around vocal pedagogy and teaching methodology for professional singing teachers. The courses appear designed to help vocal coaches deepen their understanding of voice science and sharpen how they actually teach their own students.
Pedagogia vocal is the study of how to teach singing, covering voice anatomy, teaching methodology, and the science of how the voice functions. Deyse Schultz claims her content is where "references in vocal pedagogy are born," positioning herself as a primary resource for Portuguese-speaking professionals in this field.
"Ciência da voz" translates directly to voice science, and Deyse Schultz uses it to signal that her approach is grounded in anatomy, physiology, and evidence-based research rather than tradition or intuition alone. This framing distinguishes her content from more casual vocal coaching accounts and appeals to teachers who want a rigorous theoretical foundation.
The phrase means she teaches the teachers — her content is built for singing instructors who want to improve their own pedagogical practice, not for people learning to sing for the first time. This one-level-up positioning is what sets her apart from the vast majority of vocal coaches who post on social media.
Yes, Deyse Schultz posts entirely in Portuguese, with the large majority of her audience coming from Brazil and Portugal. This makes her one of the leading references in vocal pedagogy specifically within the Lusophone creator space, rather than competing in the broader English-language vocal coaching market.
The phrase translates to "here the references of vocal pedagogy are born," and it reflects her intent to produce content that becomes foundational material for the vocal teaching profession in Portuguese-speaking countries. It's a strong positioning statement, framing her account as a source that shapes how other teachers understand their craft.
Most vocal coaches on social media teach singers directly, but Deyse Schultz operates one level up, creating content for the coaches themselves. She combines voice science with teaching methodology and positions her work as professional development material, which is why her audience engagement runs significantly above the typical average for her category.
Deyse Schultz is active on both platforms, with YouTube listed as her primary platform for longer-form content on vocal pedagogy. Her Instagram community is highly engaged and updated regularly, making it the main space where she interacts with her audience of vocal coaches and singing teachers.
Her audience is concentrated in Brazil and Portugal, which together make up the clear majority of her following — reflecting the Portuguese-language nature of her content. Smaller audiences from the United States and other countries also follow her, but she is primarily a dominant figure within the Lusophone vocal pedagogy community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@deyse_schultz · YouTube
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