Australia
@DesktopBodybuilding is a creator with a presence on YouTube (59,700 followers), Instagram (7,535 followers), based in Australia.
Total Followers +0.0%
67K
Across YouTube, Instagram
Primary Platform
YouTube
60K followers · 89% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $188–$527 / IG post
Xavier Wills hosted a live watchalong and commentary stream covering the 2026 Mr. Olympia Prejudging on the Desktop Bodybuilding YouTube channel, continuing his annual Olympia live-coverage tradition.
Xavier Wills launched a separate YouTube channel (@DesktopBbding-PodsInterviews) to house full-length podcast episodes and interviews, signalling a deliberate split of long-form content from the main news channel.
Wills joined BNN host Josh Saunch to deliver Tampa Pro 2025 predictions and discuss the competitive bodybuilding season, marking a cross-channel collab with one of the sport's established YouTube media outlets.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -11 -0.1% | +0 +0.0% | -11 |
| Last 30 days | +0 +0.0% | +4 +0.1% | +0 +0.0% | +4 |
| Last 90 days | +2K +3.6% | +159 +2.1% | +0 +0.0% | +2K |
| Last 365 days | +2K +3.6% | +159 +2.1% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
@DesktopBodybuilding is a creator with a presence on YouTube (59,700 followers), Instagram (7,535 followers), based in Australia. Their content sits in the bodybuilding & fitness space. Their YouTube bio reads: "Desktop Bodybuilding is just that, it’s Xavier Wills your host recording on the latest in bodybuilding news, his views, contest coverage, interviewing top bodybuilders or dropping valuable information + more straight from my Desktop... Or L". The full audience and engagement breakdown is below.
DesktopBodybuilding reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in fitness and related categories, DesktopBodybuilding offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @DesktopBodybuilding's tier (Micro, 67K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The host of Desktop Bodybuilding is Xavier Wills, an Australian bodybuilding commentator who also goes by the handle @xavierwills89. He runs the channel as an independent operation, recording news segments, interviews, and contest analysis from his desktop or laptop.
Lee Priest is one of the channel's most recognizable recurring guests, appearing alongside host Xavier Wills in multiple discussion and interview videos. The two have covered topics ranging from Olympia contender matchups to evaluating young prospects like Anton Ratushnyi.
Desktop Bodybuilding is fully independent and has no affiliation with the IFBB, NPC, or any sanctioning body. Xavier Wills operates it as a self-run media outlet, providing his own news coverage, opinions, and interviews around the IFBB Pro circuit.
Desktop Bodybuilding broke news about Ray Short facing charges, citing reliable sources in the report. The channel regularly positions itself as a fast-moving outlet for breaking bodybuilding news, going beyond standard contest recaps into off-stage developments.
The channel has featured on-camera conversations with IFBB pros including Lee Priest and Joe Palacios, among others. Xavier Wills uses the interview format to dig into contest prep, judging decisions, and competitor rivalries directly with the athletes involved.
Mr. Olympia coverage is central to what Desktop Bodybuilding does across the season. The channel regularly breaks down Olympia qualification implications, ranking shifts, and contender form — with athletes like Samson Dauda and Nick Walker featuring prominently in the Olympia conversation.
The channel covers a broad slate of IFBB Pro League events, with the Tampa Pro, Vancouver Pro, and Austria Oak Pro all appearing in recent content. Xavier Wills provides result reactions, placement breakdowns, and post-show analysis throughout the competitive calendar.
While bodybuilding is the clear primary focus, MMA and wrestling both appear among the channel's YouTube content categories. Coverage in those areas tends to surface when there's a crossover story or athlete that connects to the broader strength-sports audience.
Based on recurring content signals, the channel pays close attention to athletes like Samson Dauda, Nick Walker, Lee Priest, Hassan Mostafa, Fouad Abiad, and Phil Heath. The focus tends to track whoever is central to the open division Olympia qualification race at any given point in the season.
Desktop Bodybuilding is based in Australia, where host Xavier Wills records the show. Despite that, the channel's audience skews heavily toward the United States and the United Kingdom, reflecting the global reach of IFBB Pro bodybuilding coverage.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@desktopbodybuilding · YouTube
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