United States
Desi Perkins is a Mexican-American beauty and lifestyle creator based in the United States who built a multi-million subscriber following across YouTube and Instagram over more than a decade of content.
Total Followers +0.0%
7.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.1M followers · 40% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $49K–$113K / IG post
TIME recognized Perkins for expanding her reach while staying true to her heritage, highlighting her eyewear line Dezi and the Sephora launch of Dezi Skin as key milestones.
After an online-only debut in August 2025, Dezi Skin expanded to Sephora physical shelves in 2026, marking a major retail milestone for the Mexican-heritage-inspired skincare line.
The brand debuted at Sephora on August 5, 2025, reporting 55% year-over-year sales growth in 2025 ahead of the launch.
The collab paired a new DEZI sunglass style with Benefit's newly expanded Benetint shades in a limited-edition co-branded set, covered by Forbes.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +9K +0.2% | -63 -0.0% | +9K |
| Last 30 days | +0 +0.0% | +4K +0.1% | -822 -0.1% | +3K |
| Last 90 days | -9920 -0.3% | -8511 -0.2% | -2086 -0.3% | -20517 |
| Last 365 days | -9920 -0.3% | -8511 -0.2% | -2086 -0.3% | -20517 |
Daily follower snapshots from CreatorDB's longitudinal index.
Desi Perkins is a Mexican-American beauty and lifestyle creator based in the United States who built a multi-million subscriber following across YouTube and Instagram over more than a decade of content. She first gained traction through detailed makeup tutorials and Get Ready With Me videos, establishing a reputation for polished, high-glamour looks that referenced both mainstream beauty trends and her Latina heritage. Her content range has expanded well beyond classic beauty tutorials to include skincare routines, hair styling, vlogs, pregnancy and postpartum documentation, and everyday lifestyle content — a breadth that keeps her audience engaged across life stages rather than locked to a single format. A recurring NARS partnership has anchored her credibility within the prestige beauty segment.
Desi-Perkins reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Accessories, Beauty / Skincare, Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include DEZI Eyewear and DEZI Skin. Engagement on YouTube runs around 4.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Desi-Perkins's tier (Mega, 7.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dezi Eyewear is an eyewear brand founded and led by Desi Perkins herself — she lists herself as CEO and founder in her social media bios. It sits alongside her skincare venture as part of her expansion from beauty content creator into full-time entrepreneur.
Yes, Desi Perkins founded Dezi Skin, a skincare brand she runs in addition to Dezi Eyewear. Both brands are prominently featured in her bios across Instagram and TikTok, and she regularly weaves them into her beauty content.
Desi Perkins is married to Steven Perkins, who appears regularly across her social content. She posted a Father's Day tribute calling him an incredible daddy, and family life has become a recurring theme in her vlogging.
Yes, Desi Perkins openly identifies as Mexicana and includes the Mexican flag emoji in her Instagram bio. Her heritage is a visible part of her personal brand alongside her beauty and entrepreneurship content.
Yes, she posted a YouTube video titled Half 2016. Half 2026 Glam on Selena Gomez, blending two distinct eras of Selena's beauty looks into one tutorial. It's a signature style of content for her — revisiting iconic celebrity glam with a modern twist.
Perkins Produce is a personal garden project Desi Perkins has been building and documenting on social media. She's shared that it grew from a small strawberry patch into something much bigger, giving her lifestyle content a homegrown, garden-to-table angle.
Yes, Desi Perkins is a mother — her YouTube content has covered pregnancy and postpartum topics, and her husband Steven Perkins is regularly celebrated in her posts in his role as a dad. Family content has become a meaningful part of her overall platform.
Yes, Desi Perkins has worked with NARS as a brand partner, featuring the Radiant Creamy Concealer in her content and tagging the partnership in her posts. NARS is one of the named beauty sponsors integrated into her tutorials and Get Ready With Me videos.
Desi Perkins did step back from regular YouTube posting and has since made a return, announcing it with posts saying We're SO BACK and I'm Back!! Her comeback content has included GRWM videos and celebrity makeup recreations, signaling an active return to her main channel.
Desi Perkins sits comfortably in the Mega creator tier with a combined following well above 7 million across YouTube, Instagram, and TikTok. Instagram is her largest platform, and her engagement runs significantly above the category average — a strong signal for brand partnerships.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@desiperkins · YouTube
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