United States
Dermguru is the social media identity of Dr. Lindsey Zubritsky, MD, a board-certified dermatologist practicing on the Gulf Coast of the United States.
Total Followers +1.2%
3.5M
Across Instagram, YouTube, TikTok
Primary Platform
1.8M followers · 51% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $22K–$51K / IG post
Dr. Zubritsky expanded beyond social media with a comprehensive skincare guide covering ingredients, product types, formulations, and best practices — referenced in her TikTok bio and listed at major retailers.
Dr. Zubritsky co-founded DermClick alongside dermatologists Dr. Mamina Turegano and Dr. Jenny Liu, offering board-certified, derm-designed prescription skincare without waiting rooms or short appointments.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +13K +0.7% | +99 +0.3% | +0 +0.0% | +13K |
| Last 30 days | +43K +2.4% | +406 +1.4% | +0 +0.0% | +43K |
| Last 90 days | +76K +4.2% | +0 +0.0% | +0 +0.0% | +76K |
| Last 365 days | +76K +4.2% | +0 +0.0% | +0 +0.0% | +76K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| itcosmetics Sponsorship | Sponsored content | Jul 2026 | — | |
| CeraVe Sponsorship | Sponsored content | Jul 2026 | — | |
| Kiehl's Skincare | Sponsored content | Long-term | — | |
| CollaShot Supplements / Beauty | Sponsored content | Long-term | — | |
| DermClick Health / Dermatology | Founder / owned brand | Long-term | — |
Dermguru is the social media identity of Dr. Lindsey Zubritsky, MD, a board-certified dermatologist practicing on the Gulf Coast of the United States. Her content centers on translating clinical dermatology into accessible, practical skincare guidance — debunking myths, evaluating ingredients like glycolic acid and minoxidil, and directing audiences toward evidence-based product choices. The tone blends medical credibility with a light comedic touch, reflected in her hashtag use of both #dermtok and #comedy. Beyond social media, she has established mainstream media credibility through expert contributions to outlets including CNN, Allure, Forbes, and Women's Health, and she founded the platform @dermclick and has authored a book, signaling a deliberate expansion beyond content creation into brand ownership.
Her combined multi-platform following of several million skews heavily female and peaks in the 25–34 age bracket, an audience actively invested in skincare routines and ingredient education. Notably, a significant share of her reach comes from India, Mexico, and Brazil, giving her a global footprint that extends well beyond the U.S. market. Her engagement-driven content strategy — prompting followers to comment keywords to receive curated product lists — has become a signature mechanic that converts passive viewers into active participants. Partnerships with CeraVe and IT Cosmetics reflect alignment with both dermatologist-recommended mass-market staples and premium color cosmetics, positioning her squarely within the clinical-meets-accessible skincare segment. As the creator economy for medical professionals continues to mature, Dr. Zubritsky's combination of credentials, media presence, and interactive content mechanics places her among the more commercially viable voices in the dermatology-influencer space.
Dermguru reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Skincare, Supplements / Beauty, Health / Dermatology, a clear signal of fit for brands in those categories. Demonstrated partners include itcosmetics and CeraVe. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare and related categories, Dermguru offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dermguru's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dermguru's real name is Dr. Lindsey Zubritsky, MD. She built her following under the Dermguru handle while maintaining an active clinical dermatology practice on the Gulf Coast of the United States.
Yes, Dr. Lindsey Zubritsky is a board-certified dermatologist with an active medical practice on the Gulf Coast. That clinical credential is central to her brand identity and is what separates her content from the large number of skincare influencers who have no formal medical training.
Dermclick is a venture founded by Dr. Lindsey Zubritsky and is listed directly in her Instagram bio as a separate handle she runs. It appears to be an extension of her dermatology education work, though she keeps its focus within the broader skincare and derm space she built her audience around.
Yes, Dr. Lindsey Zubritsky has written a book, which she actively promotes in her TikTok bio with a direct link. The book aligns with her ongoing goal of translating board-certified dermatology knowledge into advice everyday consumers can actually use.
Yes, Dr. Lindsey Zubritsky has been quoted or credited as a skincare expert in CNN, Allure, USA Today, Forbes, Women's Health, BuzzFeed, InStyle, and several other major publications. She references this media record in her bios as a signal of her credibility beyond social media.
Yes, Dr. Lindsey Zubritsky has called minoxidil the goat of hair growth in her content, treating it as the gold-standard topical option for hair loss. She pairs that endorsement with a firm safety warning to keep minoxidil away from pets, as it is known to be highly toxic to cats and dogs even in small amounts.
Minoxidil is acutely toxic to cats and dogs — even minor skin contact or accidental ingestion can cause serious cardiac problems or be fatal. Dr. Lindsey Zubritsky flagged this risk explicitly in a hair-growth post, a medically accurate caution that is consistent with guidance from veterinary organizations.
Yes, CeraVe is an active sponsor with sponsored content appearing on Dr. Lindsey Zubritsky's Instagram. The partnership is a natural fit because CeraVe has long marketed itself as a dermatologist-developed line, making it credible for a board-certified derm to promote to her audience.
Yes, IT Cosmetics is a current brand partner, with sponsored content on Dr. Lindsey Zubritsky's Instagram. IT Cosmetics regularly works with dermatologists and skincare professionals, so the collaboration aligns with the brand's positioning as a clinically conscious beauty line.
Dr. Lindsey Zubritsky has described glycolic acid as worth the investment for skin texture and tone, while also cautioning that it can be irritating — especially for sensitive skin types or those new to acids. Her content consistently follows this pattern of endorsing effective ingredients alongside honest, clinician-level caveats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dermguru · Instagram
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