South Korea
Derekdaily101, whose contact details point to the name Lee Gun-ho, is a South Korea-based men's fashion YouTuber operating in the affordable-style niche.
Total Followers +1.9%
44K
Across YouTube, Instagram
Primary Platform
YouTube
42K followers · 96% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $41–$114 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101 +0.2% | +78 +4.8% | +0 +0.0% | +179 |
| Last 30 days | +610 +1.5% | +242 +14.9% | +0 +0.0% | +852 |
| Last 90 days | +2K +3.7% | +2K +96.9% | +0 +0.0% | +3K |
| Last 365 days | +2K +3.7% | +2K +96.9% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Derekdaily101, whose contact details point to the name Lee Gun-ho, is a South Korea-based men's fashion YouTuber operating in the affordable-style niche. His channel is built around a clear editorial premise: finding well-designed clothes from accessible brands — ZARA, Uniqlo, COS, and Massimo Dutti feature prominently — without paying premium prices. His content mix spans hauls, seasonal outfit guides, product reviews, and styling tutorials, with hashtags like 가성비템 (value-for-money picks) and 자라하울 (Zara hauls) defining the channel's recurring content pillars. He has also stepped into event coverage, attending brand preview events such as the Art if Acts 26FW showing, signaling growing access to the Korean fashion industry's professional circuit.
Despite focusing on men's fashion, Derekdaily101's YouTube audience skews notably female — a pattern common among Korean style channels where women frequently research looks for partners or simply follow aesthetics they find appealing. His audience is almost entirely domestic, with South Korean viewers representing the overwhelming majority of his reach, which makes him a clean fit for Korea-facing fashion and lifestyle brands. A sponsored collaboration with MUSINSA, the dominant Korean online fashion platform, confirms that established players in that market view him as a credible channel voice. With Instagram showing rapid follower growth alongside steady YouTube activity, the channel appears to be in an active expansion phase — well-positioned to move from micro-tier into a more established role within Korea's value-fashion content ecosystem.
Derekdaily101 reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include MUSINSA. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in fashion and related categories, Derekdaily101 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Derekdaily101's tier (Micro, 44K combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The business contact email listed publicly in his YouTube and Instagram bios points to the name Lee Gunho (이건호), suggesting that's the real name behind the handle. He operates under the alias @derekdaily101 across both YouTube and Instagram.
Yes, ZARA hauls and ZARA sale picks are one of the most consistent themes on his channel — hashtags like #자라하울 and #자라세일 appear repeatedly across his content. He also covers Massimo Dutti, which shares Inditex parentage with ZARA, making his channel a reliable stop for Korean shoppers following that brand family.
Yes, MUSINSA — South Korea's largest online fashion platform — has run sponsored content with him on YouTube. The partnership fits naturally with his editorial focus on curating affordable, trend-aware menswear picks for a Korean-speaking audience.
Yes, he attended the 아트이프액츠 (Art if Acts) 26FW preview and documented the experience on his channel. Attending brand preview events of this kind signals growing recognition of his voice within the South Korean menswear community.
He does — one of his notable uploads is a guide to height-increasing derby shoes, framed as a solution to the everyday dilemma of what to wear. Problem-solving, practical outfit content like this is a recurring format across his channel alongside brand hauls.
가성비템 (gasungbi-tem) translates roughly to 'best-value item' — pieces that look polished or expensive but are genuinely affordable. It's the core editorial angle of the channel: helping viewers build a stylish wardrobe from SPA and high-street brands like ZARA, COS, and Uniqlo without paying designer prices.
Yes, Uniform Bridge — a Korean brand known for its workwear-influenced streetwear — appears in his content hashtags alongside international SPA labels. His channel consistently mixes Korean domestic brands with global high-street names, which gives it a distinct local flavor.
Roughly seven in ten of his followers are women, a pattern common among male Korean fashion creators where female viewers follow for styling inspiration for partners or for general outfit curation ideas. His focus on accessible, aesthetic-forward picks from brands like ZARA and Uniqlo tends to attract a broad shopping-minded audience regardless of gender.
His content centers on ZARA, Massimo Dutti, COS, Uniqlo, and the Korean label Uniform Bridge, with Coach NY also appearing among his featured picks. The through-line is affordability and wearability — he gravitates toward what he calls 꿀템, standout pieces from SPA and accessible designer lines that offer strong style-to-price value.
Derekdaily101 is based in South Korea, and the overwhelming majority of his audience is Korean. His content is produced primarily in Korean, positioning him as a niche but highly relevant creator for brands targeting the South Korean men's fashion and lifestyle market.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@derekdaily101 · YouTube
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