Denniksme is the Instagram presence of Denník SME, one of Slovakia's most established independent daily newspapers and news websites.
Total Followers +0.7%
101K
Across Instagram
Primary Platform
101K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 100,657 | +705 | 1.9% | 61.8 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +91 +0.1% | +0 +0.0% | +0 +0.0% | +91 |
| Last 30 days | +705 +0.7% | +0 +0.0% | +0 +0.0% | +705 |
| Last 90 days | +2K +2.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +2.5% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Denniksme is the Instagram presence of Denník SME, one of Slovakia's most established independent daily newspapers and news websites. Operating out of Bratislava, SME.sk has been a cornerstone of Slovak quality journalism for decades, covering domestic politics, economics, culture, and international affairs. The Instagram channel functions as a direct content pipeline from the publication's editorial desk, distilling breaking news, investigative reports, and feature coverage into social-friendly formats — with the account bio explicitly promising "news and updates in two clicks." Posts span a wide spectrum, from political accountability stories to sporting milestones, reflecting the full breadth of the parent outlet's editorial agenda.
Denniksme reaches an audience concentrated in SVK primarily through YouTube, and is best activated via Instagram Reels and Stories. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SVK-focused brands in news and related categories, Denniksme offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Denniksme's tier (Mid, 101K combined followers, SVK). Pulled from CreatorDB's category benchmarks.
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The handle blends "denník" — the Slovak word for "daily" or "newspaper" — with "SME," referring to Denník SME, one of Slovakia's most widely read news outlets. The Instagram bio pitches the account as a way to get news and updates "in 2 clicks," positioning it as the quick-access social front door for the brand.
Yes — post captions consistently direct followers to "Čítajte viac na SME.sk" ("Read more on SME.sk"), confirming the account is the Instagram presence of the Slovak news outlet SME. It is officially classified as a news site and mixes politics, sports, and general Slovak current affairs.
Yes — the account covered the story of a Košice cosmetician who was reportedly placed into management at an energy company by the Hlas party, which attracted significant public attention in Slovakia. Political accountability stories like this sit alongside sports and entertainment content in their regular editorial mix.
Emma Zapletalová is a Slovak track and field athlete who has featured prominently in @denniksme's sports updates, including coverage of her semifinal wins and medal-round appearances at major athletics events. The account uses the dedicated hashtag #emmazapletalova to capture search interest around her competition results.
The tag combines "hejt" — the Slovak and Czech term for online hate or hate speech, borrowed from the English word "hate" — with "SK" for Slovakia. @denniksme uses it when covering stories about online hostility, public pile-ons, and criticism culture in the Slovak digital space.
Yes — the account has shared content affirming support for Ukraine's sovereignty and territorial integrity within internationally recognised borders. Geopolitical and Central European security topics appear alongside domestic Slovak politics and lighter entertainment stories in their content calendar.
The account covers a wide mix, with athletics (track and field) being a clearly recurring sports category, reflected in hashtags like #atletika and #athletics and links to Sportnet coverage. General celebrity and entertainment news — including international stories like the passing of a notable country music figure — also features regularly.
Effectively yes — all content is published in Slovak, and audience data shows that around 97% of followers are based in Slovakia with a small spillover into the Czech Republic. The account is essentially a hyper-targeted news source for Slovak speakers, with no evident multilingual content strategy.
The account has surpassed 100,000 followers on Instagram, placing it in the Mid tier and making it a notable presence for a regional-language news brand on the platform. Growth has been steady rather than viral, which is typical for news outlets building a loyal news-following audience rather than chasing entertainment trends.
The core audience skews toward 25–34 year olds, who make up close to 40% of followers, with 18–24 year olds as the second-largest group. For a traditional news brand, pulling that volume of younger adult readers onto Instagram is a meaningful signal of the outlet's digital reach beyond its print and web base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@denniksme · Instagram
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