Australia
Denise Duffield-Thomas is an Australia-based money mindset coach and bestselling author whose books — Get Rich Lucky Bitch, Chillpreneur, and Chill & Prosper — established her as a recognizable voice in the online entrepreneurship space.
Total Followers +0.0%
122K
Across YouTube, Instagram
Primary Platform
YouTube
22K followers · 18% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -30 -0.0% | +0 +0.0% | -30 |
| Last 30 days | +95 +0.4% | -80 -0.1% | +0 +0.0% | +15 |
| Last 90 days | +102 +0.5% | -180 -0.2% | +0 +0.0% | -78 |
| Last 365 days | +102 +0.5% | -180 -0.2% | +0 +0.0% | -78 |
Daily follower snapshots from CreatorDB's longitudinal index.
Denise Duffield-Thomas is an Australia-based money mindset coach and bestselling author whose books — Get Rich Lucky Bitch, Chillpreneur, and Chill & Prosper — established her as a recognizable voice in the online entrepreneurship space. She founded Money Bootcamp, a course and community program built around clearing psychological money blocks and improving pricing confidence. Her platform persona is deliberately anti-hustle: the recurring 'chill' framing across her titles and hashtags sets her apart from high-pressure business coaches, anchoring a consistent brand identity across YouTube, Instagram, and her published book catalog.
Denisedt reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Online education / coaching, a clear signal of fit for brands in those categories. Demonstrated partners include Money Bootcamp. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Online education / coaching and related categories, Denisedt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Denisedt's tier (Mid, 122K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Money Bootcamp is Denise Duffield-Thomas's flagship online program built to help entrepreneurs identify and clear the money blocks holding their businesses back. It is the central offer she promotes across her YouTube and Instagram content, combining mindset work with practical business strategy inside a community format.
Denise Duffield-Thomas has written three books: Get Rich Lucky Bitch, Chillpreneur, and Chill & Prosper. All three focus on money mindset and building a profitable business without hustle culture, and she is described as a bestselling author across her platforms.
'Get Rich Lucky Bitch' is Denise Duffield-Thomas's first book and the title that established her as a leading voice in the money mindset space. It walks readers through clearing limiting beliefs and money blocks that prevent women — and entrepreneurs broadly — from building real wealth.
Chillpreneur is a term Denise Duffield-Thomas coined to describe building a profitable business without grinding or burning out. Her book of the same name, and the hashtag #chillpreneur she uses consistently across her content, lay out how entrepreneurs can design a business that fits their personality rather than chasing hustle-culture norms.
Sacred Money Archetypes is a personality-based framework for understanding how people relate to earning, spending, and saving money. Denise Duffield-Thomas incorporates this framework into her money mindset teaching and regularly uses the #sacredmoneyarchetypes hashtag, making it a recognizable part of her content vocabulary.
The Choose Yourself collection is a free downloadable set of affirmations and meditations Denise Duffield-Thomas offers through denisedt.com/worthy. It is designed to help listeners shift their relationship with money and self-worth, and serves as a lead-in to her broader programs including Money Bootcamp.
Chill & Prosper is Denise Duffield-Thomas's third book, extending the anti-hustle philosophy she introduced in Chillpreneur. It focuses on building a business that is highly profitable while remaining aligned with the entrepreneur's personality and lifestyle rather than conventional high-pressure business models.
Yes, passive income is one of Denise Duffield-Thomas's core YouTube and Instagram topics. She teaches entrepreneurs how to structure offers — including digital courses, memberships, and programs like Money Bootcamp — so the business generates revenue without requiring constant active hours from the owner.
Yes, Denise Duffield-Thomas is based in Australia, though the majority of her audience is concentrated in the United States and the United Kingdom. Because her programs and content are entirely online, she works with entrepreneurs globally from her Australian base.
Her content is aimed primarily at online entrepreneurs and small business owners — particularly women — who want to grow a profitable business without overworking themselves. Her hashtags around female entrepreneurship, shepreneur culture, and passive income signal a strong focus on women-led business, though her audience includes a substantial male following as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@denisedt · YouTube
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