United States
Demibagby is a creator with a presence on YouTube (1,770,000 followers), Instagram (2,650,918 followers), TikTok (14,000,000 followers), based in United States.
Total Followers -0.0%
18.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.8M followers · 10% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $32K–$74K / IG post
REP Fitness highlighted Bagby in their 2025 year-in-review as one of their marquee brand athletes, alongside Philadelphia Eagles CB Cooper DeJean and Chicago Cubs OF Ian Happ, cementing her crossover into mainstream sports marketing.
REP Fitness debuted Purist, an NSF-certified nutrition brand covering protein, pre-workout, creatine, and hydration. Bagby — already a REP equipment athlete — was tapped to promote the new supplement line to her fitness audience.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +265 +0.0% | +0 +0.0% | +265 |
| Last 30 days | +0 +0.0% | -6891 -0.3% | +0 +0.0% | -6891 |
| Last 90 days | -9912 -0.6% | -11397 -0.4% | +0 +0.0% | -21309 |
| Last 365 days | -9912 -0.6% | -11397 -0.4% | +0 +0.0% | -21309 |
Daily follower snapshots from CreatorDB's longitudinal index.
Demibagby is a creator with a presence on YouTube (1,770,000 followers), Instagram (2,650,918 followers), TikTok (14,000,000 followers), based in United States. Their content sits in the fitness & automotive space. Their YouTube bio reads: "ALWAY ALL IN Subscribe for Fitness, Fast Cars, and Big Adventures Email: DBinfo@bigd.media _____________________________________________________________________". The full audience and engagement breakdown is below.
Demibagby reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer Electronics, Lifestyle / Wellness, a clear signal of fit for brands in those categories. Demonstrated partners include Samsung and Powerfully Positive. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Consumer Electronics and related categories, Demibagby offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Demibagby's tier (Mega, 18.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Demi Bagby is her real name, not a stage alias or invented persona. She fuses her first and last name into the handle @demibagby across every platform, making her one of the rare Mega-tier creators who builds a massive following under her given name rather than a character identity.
Demibagby is closely associated with the Nissan 350Z, also known as the Fairlady Z, which she features heavily in her automotive content. The classic Japanese sports coupe fits her high-energy, performance-focused brand and appears repeatedly across her social posts alongside drifting content.
Yes — drifting is a core part of her automotive content, not just a backdrop. Her posts consistently feature drifting hashtags alongside her Nissan 350Z, and her content has extended to serious drift venues rather than casual street driving.
Her content has referenced Ebisu Circuit, the legendary Japanese drifting complex in Fukushima Prefecture that draws serious enthusiasts from around the world. Paired with her Nissan 350Z footage and dedicated drifting hashtags, this places her automotive adventures well beyond domestic car meets.
Demibagby founded Powerfully Positive as her own brand rooted in faith-driven motivation and an all-in approach to life. It reflects the spiritual and mental side of her identity — the same energy behind the Romans 15:13 verse she keeps in her Instagram bio — extending her influence beyond fitness content alone.
Big D Media is Demibagby's own media company, giving her direct control over creative production and brand partnership deals. Running her own operation means she manages the business side of her fitness, automotive, and adventure content rather than routing everything through a third-party agency.
Demibagby has worked with Samsung as part of their Team Galaxy creator program, with verified campaigns featuring the Galaxy Z Flip 4 and the Galaxy Watch 6. Samsung has leaned into her extreme-athlete lifestyle to show how their devices hold up in high-activity, outdoor environments.
Yes — her Instagram bio openly cites Romans 15:13, a Bible verse centered on hope, joy, and peace through faith, and she displays a cross alongside it. Her Christian faith visibly shapes her brand messaging, from the name Powerfully Positive to the motivational tone she carries across all platforms.
Always All In is the personal philosophy Demibagby leads with on every platform — it's the first line of her YouTube bio and the defining phrase of her brand. It signals total commitment to every pursuit she takes on, whether that's a grueling fitness challenge, a drift track session, or an overseas adventure.
Demibagby operates at the intersection of two deeply male-skewed verticals — extreme fitness and automotive culture — which together pull an audience that is well over ninety percent male. Her drifting content, fast-car focus, and high-intensity physical challenges naturally attract the same demographic that follows motorsport and performance sports, rather than the broader lifestyle audience many fitness creators build.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@demibagby · YouTube
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