Australia
Demas Rusli is a Sydney-based photographer and visual designer of Australian-Indonesian heritage who has built a macro-scale following across Instagram and TikTok through a blend of travel photography, urban architecture, and accessible photo-education content.
Total Followers +0.8%
1.3M
Across Instagram, TikTok
Primary Platform
YouTube
749K followers · 56% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$26K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.2% | +6K +1.1% | +0 +0.0% | +8K |
| Last 30 days | +6K +0.8% | +5K +0.8% | +0 +0.0% | +11K |
| Last 90 days | +11K +1.5% | +4K +0.6% | +0 +0.0% | +14K |
| Last 365 days | +11K +1.5% | +4K +0.6% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
Demas Rusli is a Sydney-based photographer and visual designer of Australian-Indonesian heritage who has built a macro-scale following across Instagram and TikTok through a blend of travel photography, urban architecture, and accessible photo-education content. Operating under the handle @demas, he shoots primarily with Sony Alpha hardware while maintaining a documented partnership with Samsung's Galaxy line, lending his feed a dual identity as both a serious camera-craft channel and a smartphone photography testing ground. His content spans iconic locations in Japan, Sydney streetscapes, and editing breakdowns — a mix that keeps his output visually driven while remaining instructional enough to attract aspiring photographers.
Beyond sponsored content, Rusli runs a direct-to-audience commerce layer selling prints and Lightroom presets, which deepens his credibility as a working photographer rather than a pure influencer. His audience skews male and clusters heavily in the 25–34 bracket, with strong reach across the United States, Australia, and the United Kingdom — a geography that makes him attractive to global camera, travel, and tech brands alike. Engagement sits meaningfully above category median on both platforms, suggesting an audience that actively engages rather than passively follows. As smartphone-camera marketing continues to grow as a budget line for major consumer-tech brands, Rusli's hybrid positioning between traditional photography and mobile tech content places him well for sustained brand relevance.
Demas reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer Electronics / Mobile, a clear signal of fit for brands in those categories. Demonstrated partners include Samsung. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows photography content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Consumer Electronics / Mobile and related categories, Demas offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Demas's tier (Macro, 1.3M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
His full name is Demas Rusli, which he uses for his business contact and online shop. Across Instagram, TikTok, and YouTube he goes simply by Demas, which is why many people search for the surname separately.
Demas carries both Australian and Indonesian heritage, a dual identity he displays openly with the 🇦🇺🇮🇩 flags in his bio. He is based in Sydney, Australia, which is also his most frequently featured shooting location.
Yes, selling editing presets is one of Demas's main revenue streams outside of brand deals. He links his preset and print shop directly in both his Instagram and TikTok bios, so buyers can grab the exact editing look they see across his feed.
Demas runs his own print shop under the Demas Rusli name, accessible through the link in his social bios. The store carries both photographic prints and the editing presets he uses in his own work.
Yes, Demas is an official Samsung partner and has produced branded content for the Galaxy lineup. He has posted side-by-side camera comparisons across Galaxy Fold generations, making smartphone photography one of his sponsored content angles.
Demas is closely associated with Sony Alpha cameras, which appear consistently in his content hashtags and photography tips. He also shoots with Samsung Galaxy smartphones for sponsored comparisons, so his content spans both dedicated mirrorless cameras and flagship mobile photography.
Japan is one of Demas's most prominently featured travel destinations, appearing regularly in his hashtags and captions alongside his broader travel photography output. Fans looking for Japanese location tips or editing styles for Japan shots frequently turn to his feed for reference.
Sydney spots are a recurring theme in Demas's content, and he has created dedicated posts polling his audience on their favourite locations around the city. As a Sydney-based photographer, his local knowledge of angles, light, and lesser-known urban architecture shows up across both his tutorials and personal projects.
Yes, photo tips and editing walkthroughs are core to what Demas creates, with hashtags like #phototips, #photoediting, and #photoshop appearing regularly in his posts. His tutorials cover both in-camera techniques — including bullet-time and other shooting modes — and post-processing workflows.
Architecture photography is one of Demas's established niches, reflected in his consistent use of #architecture alongside travel and Sony Alpha tags. His Sydney and Japan travel content frequently centres on buildings and urban geometry rather than landscapes or portraits.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@demas · YouTube
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