Delyanne Barros, known online as Delyanne the Money Coach, is a US-born financial educator and former practicing attorney who left corporate America to build a personal finance media business centered on accessible, jargon-free stock market investing.
Total Followers -0.2%
613K
Across Instagram, TikTok
Primary Platform
285K followers · 46% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.3K–$10K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -98 -0.0% | +0 +0.0% | -98 |
| Last 30 days | -911 -0.3% | -295 -0.1% | +0 +0.0% | -1206 |
| Last 90 days | -1766 -0.6% | -886 -0.3% | +0 +0.0% | -2652 |
| Last 365 days | -1766 -0.6% | -886 -0.3% | +0 +0.0% | -2652 |
Daily follower snapshots from CreatorDB's longitudinal index.
Delyanne Barros, known online as Delyanne the Money Coach, is a US-born financial educator and former practicing attorney who left corporate America to build a personal finance media business centered on accessible, jargon-free stock market investing. Her trademarked "Slay the Stock Market®" framework focuses on passive, long-term index fund investing — a philosophy she practices visibly: she relocated from the United States to Portugal, funding the move through the investing principles she teaches. That personal narrative — leave the grind, invest deliberately, live differently — is the connective thread across her YouTube, Instagram, and TikTok content. Her credentials include contributions to Forbes and hosting recognition from CNN, which lend institutional legitimacy to what is otherwise a conversational, coach-style voice.
Delyannethemoneycoach reaches an audience concentrated in PRT primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Financial Education / Course, a clear signal of fit for brands in those categories. Demonstrated partners include Slay the Stock Market®. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PRT-focused brands in Financial Education / Course and related categories, Delyannethemoneycoach offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Delyannethemoneycoach's tier (Mid, 613K combined followers, PRT). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Delyanne credits investing and the financial freedom it created for making her relocation from the United States to Portugal possible. She posts regularly about this move, often responding to follower questions about how she pulled it off, framing Portugal as a direct reward of building wealth through the stock market.
Slay the Stock Market® is Delyanne's trademarked investing education brand, through which she has taught over 7,800 students. Her bio describes it as award-winning education, and she is deliberate about positioning it as a learning program rather than personalized financial advice.
Yes — Delyanne has been open about leaving a traditional corporate career, describing the experience in her content as exhausting and performative. She frames her exit as something that only became possible once her investing income and financial independence gave her the option to walk away.
Yes, Delyanne lists "CNN Pod Host" as one of her credentials in her official bio. She holds this role alongside her position as a Forbes contributor, which she uses to establish credibility as a financial educator rather than a traditional media personality.
Yes, Delyanne is a Forbes contributor, a credential she highlights prominently across her platforms. She pairs it with her CNN podcast hosting role to signal authority in the personal finance and investing space.
As of her most recent bio, Delyanne has taught over 7,800 students through her Slay the Stock Market® programs. She uses this figure to illustrate the scale of her investing education community, which she has built primarily through YouTube, TikTok, and Instagram.
No — her bio explicitly states "Education not Advice," drawing a clear line between teaching investing concepts and providing personalized financial guidance. This distinction matters legally and is central to how she positions her brand as an educator rather than a licensed financial advisor.
Delyanne has posted that the 4% rule is "really just a guideline" rather than a reliable retirement formula for everyone. She encourages her audience to think critically about their actual income needs in retirement instead of treating any single rule as a universal answer.
Her primary platform is YouTube, and she is also active on TikTok and Instagram, where she has built a combined following well into the hundreds of thousands. She uses short-form video on TikTok and Instagram Reels to introduce new audiences to her investing education content.
Delyanne's audience is predominantly female — roughly seven in ten of her followers are women — with the core demographic being adults in their mid-20s to mid-30s. Despite living in Portugal, the large majority of her viewers are based in the United States, reflecting her focus on American personal finance topics like retirement planning and stock market investing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@delyannethemoneycoach · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.