United States
Deestroying is the online handle of Donald De La Haye Jr., a Costa Rican-American creator whose path to a multi-million subscriber audience is inseparable from one of college athletics' more publicized modern dilemmas.
Total Followers +0.5%
13.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.5M followers · 48% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $30K–$71K / IG post
Variety highlighted Deestroying's football 1-on-1 series as part of YouTube's slate of upcoming creator premieres, with Dee taking the $5,000 competition format overseas to find top UK athletes.
De La Haye's professional kicking career ended abruptly when the San Antonio Brahmas ceased operations and he was released from his contract on October 3, 2025.
The Hollywood Reporter confirmed Deestroying signed with CAA across all areas, with the agency citing over 14 million cross-platform followers and more than 1.6 billion YouTube views.
YouTube selected Deestroying as a sideline correspondent alongside Stacey Dales for its first-ever exclusive live NFL game — the Chiefs vs. Chargers opener in São Paulo — with Rich Eisen and Kurt Warner in the booth.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +18K +0.3% | -3802 -0.1% | +0 +0.0% | +14K |
| Last 30 days | +81K +1.2% | -14193 -0.6% | +0 +0.0% | +67K |
| Last 90 days | +123K +1.9% | -52208 -2.1% | +0 +0.0% | +70K |
| Last 365 days | +123K +1.9% | -52208 -2.1% | +0 +0.0% | +70K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DraftKings Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Allstate Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Sleeper Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| SoFi Sponsorship | Sponsored content | YouTube | Sep 2024 | — |
| Dick's Sporting Goods Sponsorship | Sponsored content | YouTube | Aug 2024 | — |
| EA Sports Gaming / Sports | Brand ambassador | YouTube | Long-term | — |
| Lay's Food & Beverage | Sponsored content | YouTube | 2026 | — |
| Hulu Streaming / Entertainment | Sponsored content | YouTube | 2025–2026 | — |
Deestroying is the online handle of Donald De La Haye Jr., a Costa Rican-American creator whose path to a multi-million subscriber audience is inseparable from one of college athletics' more publicized modern dilemmas. A kicker at the University of Central Florida, De La Haye was informed by the NCAA that monetizing his YouTube channel violated amateurism rules; he chose content creation over his scholarship, a decision that effectively launched his career as a full-time creator. That origin story — athlete sacrifices scholarship for camera — gave him an immediate narrative hook and a loyal early audience within football communities. His content centers on competitive football challenges, city-based one-on-one tournaments with cash prizes, and crossover events featuring current and former NFL players, blending grassroots sports culture with structured, high-production-value challenge formats.
His audience skews heavily male and concentrates in the 18-to-34 demographic, reflecting the sports-entertainment overlap his content occupies rather than a pure sports-media lane. Hashtag patterns point to sustained NFL league partnerships alongside an EA Sports ambassador relationship, and his sponsorship roster — including DraftKings, Allstate, and Dick's Sporting Goods — signals that mainstream sports-adjacent brands view him as a reliable vehicle for reaching young male consumers. His engagement rate outperforms the category median across platforms, which supports the premium rate card he commands for integrations. With football challenge content remaining durable and his cross-platform footprint still expanding, Deestroying is well-positioned as a bridge figure between traditional sports fandom and creator-driven entertainment.
Deestroying reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming / Sports, Food & Beverage, Streaming / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include DraftKings and Allstate. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Deestroying's tier (Mega, 13.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Deestroying's real name is Donald De La Haye. He built his YouTube channel under the Deestroying name while playing college football, and the persona stuck after he went full-time as a creator.
The NCAA told Deestroying he had to stop monetizing his YouTube channel or lose his athletic scholarship at the University of Central Florida, where he was a kicker. He chose to keep his channel, which ended his college football eligibility — a widely covered story that helped catapult him into mainstream creator fame.
Project NFL was Deestroying's documented attempt to earn a spot on an NFL roster as a kicker after leaving UCF. He trained, attended tryouts, and turned the entire journey into content, using the #projectnfl hashtag across his channels.
Yes — Deestroying has Costa Rican heritage and identifies as Costa Rican, calling it out directly in his Instagram bio. He grew up in the United States, where the overwhelming majority of his audience is based.
@bogeydee is Deestroying's golf handle, which he references alongside a golf emoji in his Instagram bio. He plays golf as a secondary passion alongside his football content — 'bogey' being a classic golf term for one stroke over par.
These city-based challenge series are one of Deestroying's signature formats — he sets up street football 1-on-1 competitions in cities across the US, with $10,000 on the line for standout players. The series has featured stops in places like Arizona and Dallas, often alongside NFL names.
Yes. His 1-on-1 challenge series regularly pulls in current and former pros — most notably a matchup with former NFL wide receiver Dez Bryant in Dallas. Bringing in NFL legends to compete against everyday players is a core part of his content formula.
Yes — Deestroying has worked as an EA Sports ambassador, which he flags with the #eaambassador hashtag in his content. His football-focused audience and gaming-adjacent sports content make him a natural brand fit for EA's NFL franchise.
Yes. DraftKings is one of his confirmed sponsors, with a YouTube partnership active into 2026. The fit makes sense given that his heavily male, football-obsessed audience overlaps closely with DraftKings' core fantasy sports and sports-betting user base.
Deestroying partnered with Lays around the FIFA World Cup 2026, reflected in his use of the #laysfwc26 hashtag. The sponsorship taps into his sports-crossover appeal, bridging his American football audience with the global soccer event.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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