Sports & Fitness
Brazil
Brazil
Deeper.Co
Full Creator Stats
Deeper.Co is a Brazilian mental performance coaching brand built around athletic mindset development.
Brazil
Deeper.Co is a Brazilian mental performance coaching brand built around athletic mindset development.
Total Followers -0.1%
155K
Across Instagram
Primary Platform
YouTube
155K followers · 100% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.1K–$7.7K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 154,788 | -139 | 4.1% | 4.4 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -93 -0.1% | +0 +0.0% | +0 +0.0% | -93 |
| Last 30 days | -139 -0.1% | +0 +0.0% | +0 +0.0% | -139 |
| Last 90 days | +139 +0.1% | +0 +0.0% | +0 +0.0% | +139 |
| Last 365 days | +139 +0.1% | +0 +0.0% | +0 +0.0% | +139 |
Daily follower snapshots from CreatorDB's longitudinal index.
Deeper.Co is a Brazilian mental performance coaching brand built around athletic mindset development. Operating primarily on Instagram under the @deeper.co handle, the account positions itself at the intersection of sports psychology and motivational content, targeting active adults across a wide range of disciplines — from beach tennis and CrossFit to bodybuilding, volleyball, and basketball. The creator behind the brand is also the author of 'O Jogo Mental' ('The Mental Game'), a book that anchors their authority in the space and distinguishes them from generalist motivational accounts. Their framework centers on five pillars of mental training, with confidence cited as a core theme, and they run a parallel community identity under the @deepersquad tag.
The channel's engagement rate sits well above the category median, signaling an audience that actively responds rather than passively scrolls — a meaningful signal given the mid-tier follower count. Their following skews slightly male and concentrates heavily in the 18–34 age band, reflecting the demographic most likely to be actively competing or training. With over four-fifths of the audience located in Brazil, brand fit is strongest with domestic sports nutrition, athletic apparel, wellness, and performance-tech categories. The cross-sport hashtag strategy suggests a deliberate effort to broaden reach beyond any single discipline, which positions Deeper.Co well for multi-category sponsorships as mental performance coaching continues gaining mainstream traction in Brazilian sports culture.
Deeper.Co reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in fitness and related categories, Deeper.Co offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Deeper.Co's tier (Mid, 155K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"O JOGO MENTAL" — which translates to "The Mental Game" — is a book authored by Deeper.Co, a Brazilian mental performance coach for athletes. The book is the flagship product of the brand and covers the mental training principles and techniques that Deeper.Co teaches across their coaching content.
Deeper.Co's coaching method is built around five core pillars of mental performance, which they call "os 5 pilares." The framework is the backbone of their entire training approach, explored through their social content and the book "O JOGO MENTAL," with the goal of helping athletes build lasting confidence, focus, and resilience.
Deeper Squad (@deepersquad) is the athlete community built around the Deeper.Co brand and coaching methodology. It functions as the community hub for athletes following the Deeper.Co mental training system and is linked directly from the Deeper.Co Instagram bio.
"A confiança muda tudo" is Deeper.Co's core motto and translates from Portuguese as "Confidence changes everything." It captures the central philosophy of the brand — that developing mental confidence is the single most transformative tool available to any athlete.
Yes — beach tennis athletes are one of the specific communities Deeper.Co speaks to, reflected by their active use of #beachtennisbrasil in their content. Given the sport's rapid growth in Brazil, Deeper.Co's mental performance coaching is particularly well-positioned for this audience.
Deeper.Co creates mental training content for athletes across a wide range of sports popular in Brazil, including beach tennis, CrossFit, bodybuilding (fisiculturismo), volleyball, and basketball. Their core approach is sport-agnostic — the five pillars they teach are designed to apply across both individual disciplines and team sports.
Deeper.Co presents themselves as a mental performance coach for athletes, not a sports psychologist. Their Instagram is categorized under "Coach," and their content focuses on practical mental training skills — confidence, focus, and resilience — rather than clinical or therapeutic frameworks.
Yes — CrossFit and bodybuilding (fisiculturismo) athletes are two of the sport communities Deeper.Co explicitly targets. Their use of #crossfitbrasil and #fisiculturismo as recurring content hashtags signals that strength and functional fitness athletes are a core part of who their mental training method is built for.
Deeper.Co posts entirely in Brazilian Portuguese, which aligns with their audience being overwhelmingly based in Brazil. Athletes looking for mental performance coaching content in Portuguese will find Deeper.Co to be one of the more actively engaged creators in that space.
Deeper.Co has built a following of over 150,000 on Instagram, placing them in the Mid tier for coaching content creators. What stands out is their engagement rate, which runs well above the category median — a signal that their athlete audience is actively responding to their mental training content, not just passively scrolling past it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@deeper.co · YouTube
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