United States
Deena Batayeh is a Michigan-based lifestyle creator who has built a multi-million following on TikTok, with a complementary YouTube audience, by blending beauty tutorials, family moments, home cooking, and fitness content into a relatable everyday aesthetic.
Total Followers +0.0%
5.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
560K followers · 10% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $1–$3 / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +2 +4.4% | -98050 -1.8% | -98048 |
| Last 365 days | +0 +0.0% | +2 +4.4% | -98050 -1.8% | -98048 |
Daily follower snapshots from CreatorDB's longitudinal index.
Deena Batayeh is a Michigan-based lifestyle creator who has built a multi-million following on TikTok, with a complementary YouTube audience, by blending beauty tutorials, family moments, home cooking, and fitness content into a relatable everyday aesthetic. She openly centers her identity as a wife — frequently featuring her husband Emad Batayeh — and a mother of two boys, which gives her content a domestic warmth that resonates strongly with women in the 18–34 bracket. Notably, she produces content in both English and Arabic, a dual-language approach that reflects her Arab-American roots and taps into a sizeable diaspora and Middle Eastern audience across Saudi Arabia, Iraq, and Algeria, making her reach meaningfully cross-cultural for a U.S.-based creator.
Her content pillars — Sephora and Charlotte Tilbury beauty hauls, home and kitchen showcases (evidenced by a Caraway Home association), and a fitness-forward "muscle mommy" thread — position her squarely in the aspirational everyday-woman niche rather than high-gloss celebrity lifestyle. Engagement running well above the category median signals an audience that actively interacts with her recommendations, a quality that makes her particularly attractive to CPG and beauty brands seeking conversion rather than just impressions. Her TikTok rate card sits in a premium tier for the platform, consistent with her Mega status. As bilingual Arab-American lifestyle creators remain an underserved segment in influencer marketing, Deena's ability to bridge English-speaking and Arabic-speaking audiences gives her a durable differentiator as brands increasingly seek multicultural reach.
Deenabatayeh reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Deenabatayeh offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Deenabatayeh's tier (Mega, 5.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Deenabatayeh's husband is Emad Batayeh, whom she calls her bestie across all her platforms. He appears regularly in her lifestyle and family content, and she tags him directly in posts. Their relationship and shared family life — including their two sons — are a recurring anchor throughout her videos.
Yes — Deenabatayeh regularly creates bilingual content in both English and Arabic, covering recipes, lifestyle tips, and family moments. This bilingual approach has helped her build a substantial audience across Arab-majority countries like Saudi Arabia, Iraq, and Algeria alongside her core US following.
تعالو تعالو (ta'alo ta'alo) is an Arabic phrase meaning "come, come" or "come here," and Deenabatayeh uses it as a warm, signature call to draw viewers into her content. It reflects her Arab-American roots and gives her videos a culturally familiar, conversational feel that resonates strongly with her bilingual audience.
Deenabatayeh is mom to two boys, who appear throughout her lifestyle and family content. She describes herself as a "mom of 2 handsome boys" in her channel bio, and motherhood is one of the core pillars of her personal brand alongside cooking, beauty, and fitness.
Caraway Home appears as a brand partner in Deenabatayeh's recent content, fitting naturally with her home chef identity. Caraway is known for its non-toxic, aesthetically designed cookware — a logical match for a creator whose content regularly features family cooking and home lifestyle.
Deenabatayeh is a vocal fan of Charlotte Tilbury and frequently posts Sephora hauls, beauty tips, and makeup tutorials. Her beauty content is one of her most-engaged categories, and she regularly covers Sephora sale finds and product recommendations for her predominantly female audience.
Yes — Deenabatayeh is Arab American and is based in Michigan, which is home to one of the largest Arab-American communities in the United States. Her bilingual English-Arabic content and her significant viewership from Saudi Arabia, Iraq, and Algeria all reflect her cultural background and family roots.
Second City Prime is a Michigan-based premium steak and seafood company, and Deenabatayeh features it as part of her home cooking content. The partnership aligns naturally with her home chef identity, and the local Michigan connection adds an authentic layer to her food-focused posts.
Deenabatayeh is based in Michigan, as she notes in her TikTok bio. Michigan has one of the largest Arab-American populations in the US, which aligns closely with the bilingual English-Arabic content, culturally rooted recipes, and Middle Eastern audience demographic visible across her platforms.
TikTok is by far Deenabatayeh's dominant platform, where she has grown to well over 5 million followers — roughly ten times the size of her YouTube audience. Her short-form lifestyle, cooking, and beauty content performs especially well on TikTok, which drives the bulk of her brand partnership activity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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