Canada
Deanna Woo is a Vancouver-based lifestyle creator whose content blends local food discovery, budget-conscious shopping, travel, and motherhood.
Total Followers +0.6%
221K
Across Instagram, TikTok
Primary Platform
YouTube
140K followers · 63% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.8K–$7K / IG post
Deanna created sponsored content for the Bar TOSTITOS pop-up at BC Place, which opened June 2026 and runs through December 2029 for all games, concerts, and live events.
She announced her pregnancy in April 2025 and welcomed her baby later that year, shifting her content niche to include mom life alongside her signature food and travel coverage.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +154 +0.1% | +0 +0.0% | +0 +0.0% | +154 |
| Last 30 days | +940 +0.7% | +405 +0.5% | +0 +0.0% | +1K |
| Last 90 days | +4K +2.8% | +1K +1.2% | +0 +0.0% | +5K |
| Last 365 days | +4K +2.8% | +1K +1.2% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
Deanna Woo is a Vancouver-based lifestyle creator whose content blends local food discovery, budget-conscious shopping, travel, and motherhood. Posting actively across Instagram and TikTok alongside her YouTube presence, she has built her following through a practical, relatable lens — spotlighting cheap eats across Metro Vancouver and Burnaby, retail finds at Costco and IKEA, and destination travel including Japan. The combination of everyday value-hunting and aspirational travel gives her channel a dual appeal: genuinely useful to locals but accessible to a much broader audience that connects with the deal-finding and food-forward format.
Her audience skews toward 18-to-34-year-olds with a near-even gender split, and a substantial portion of her viewers come from the United States despite her clearly Canadian identity and local framing — a cross-border reach that broadens her value to brands targeting North American consumers in grocery, retail, and travel categories. Her TikTok engagement runs notably above category norms, suggesting shorter-form deal and food content lands particularly well in that format. As value-focused lifestyle content continues to attract cost-conscious younger audiences, her positioning as a practical, community-rooted guide gives her clear runway for partnerships with everyday retail and travel brands.
Deannawoo reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in food and related categories, Deannawoo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Deannawoo's tier (Mid, 221K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — affordable local food finds are one of Deannawoo's signature content pillars, and she regularly tags posts with #cheapeats and #vancouverfood. She covers spots across the Vancouver and Burnaby area, making her a reliable resource for anyone hunting budget-friendly meals in Metro Vancouver. Her food coverage is woven into a broader lifestyle mix that includes travel and deal-spotting.
Mom life is one of the four content pillars Deannawoo lists in her own Instagram bio, alongside food, travel, and good deals. She weaves parenting moments and family content into her regular posting, which adds a personal, relatable layer beyond restaurant reviews and travel vlogs. This blend is part of what makes her audience feel like they're following a whole lifestyle rather than a single-topic account.
Costco finds are a recurring theme for Deannawoo — she uses both #costco and #costcocanada among her most-used hashtags. As a Vancouver-area creator focused on good deals, Canadian Costco products fit naturally into her content mix. Followers frequently look to her for tips on what's worth picking up at Canadian locations.
Deannawoo covers both — her Instagram bio says "vancouver + more" but she also regularly tags #burnaby and #burnabybc, reflecting roots in the Burnaby area just east of Vancouver proper. Her content spans Metro Vancouver broadly, so both city labels appear across her posts depending on where she's eating or exploring.
Yes — Tokyo is among Deannawoo's most-used hashtags, pointing to Japan travel content as a recurring part of her travel coverage. These posts sit alongside her local Vancouver food and lifestyle content, giving her feed an international dimension. Followers looking for a Canadian creator's take on eating and exploring Tokyo will find her content relevant.
Aritzia appears among Deannawoo's top hashtags, suggesting the Vancouver-headquartered fashion brand is a regular feature in her lifestyle content. Given her deal-focused angle, she likely covers sales, finds, or hauls from the brand rather than strictly aspirational fashion content. It's a natural fit for a creator whose audience overlaps with Canadian fashion shoppers.
IKEA is one of Deannawoo's tagged content areas, placing it in her regular rotation alongside Costco and other deal-focused topics. Her IKEA content fits the broader "good deals" angle she describes in her bio — covering budget-friendly home picks or in-store finds. With the Burnaby area sitting close to several Metro Vancouver IKEA locations, it's a naturally local topic for her.
Deannawoo's deal content spans food, retail, and everyday life — she covers cheap eats across Vancouver, Costco Canada finds, IKEA picks, and Aritzia deals all under the same "good deals" umbrella she lists in her bio. This positions her as a lifestyle deal-hunter rather than a strictly finance or coupon creator. It's one of the reasons her content resonates with a wide audience looking to spend less without sacrificing quality.
Deannawoo is active on both Instagram and TikTok, posting regularly on each — her larger community lives on Instagram while her TikTok engagement runs notably above the typical category rate. She also has a YouTube presence. Her email for collaborations is listed in both bios as dcwoo9293@gmail.com.
Despite focusing heavily on Vancouver and Burnaby, the largest share of Deannawoo's audience is actually based in the United States, with Canadian viewers coming in second. This is a common pattern for English-language Canadian lifestyle and food creators — their content travels well across North America even when the local references are Canada-specific. Her deal-hunting and food content has appeal that crosses the border easily.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@deannawoo · YouTube
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