United States
Dead Meat is a creator with a presence on YouTube (7,000,000 followers), Instagram (127,651 followers), based in United States.
Total Followers +0.1%
7.1M
Across YouTube, Instagram
Primary Platform
YouTube
7M followers · 98% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.6K–$6.4K / IG post
James Janisse and Chelsea Rebecca partnered with Atlas Entertainment's Atlas Literary and Hades Film to launch the competition. Submissions open July 25; roughly 10 selected shorts will be assembled into a theatrically released feature anthology targeting an October 12 release.
The awards debuted on YouTube on July 18 while simultaneously screening at the Pacific Electric in LA — the first ticketed in-person live-stream event in the show's history, with presenters and select winners on the red carpet.
Variety reported the duo will appear in the feature, continuing a run of on-screen acting roles for the pair.
Launched May 15, the channel — hosted by Zoran Gvojic — covers horror video games, game-to-film adaptations, and tabletop games, kicking off with a Kill Count of the 2024 game Fear the Spotlight.
The podcast formalized its place in genre media by joining BloodyFM, while Variety separately recognized Janisse and Rebecca on its annual Horror Impact Report.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +13 +0.0% | +0 +0.0% | +13 |
| Last 30 days | +10K +0.1% | +115 +0.1% | +0 +0.0% | +10K |
| Last 90 days | +30K +0.4% | -600 -0.5% | +0 +0.0% | +30K |
| Last 365 days | +30K +0.4% | -600 -0.5% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Brooklyn Bedding Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Raycon Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| ZBiotics Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| MVMT Fashion / Accessories | Channel sponsor | YouTube | Long-term | — |
| MANSCAPED Personal Care / Grooming | Channel sponsor | YouTube | Long-term | — |
| Shudder Streaming / Entertainment | Sponsored content | YouTube | Long-term | — |
Dead Meat is a creator with a presence on YouTube (7,000,000 followers), Instagram (127,651 followers), based in United States. Their content sits in the horror & film space. Their YouTube bio reads: "Celebrating everything great and awful about the horror genre. Home of the Kill Count, Dead Meat Podcast, Dead Meat Horror Awards and more!". The full audience and engagement breakdown is below.
Dead Meat reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Accessories, Personal Care / Grooming, Streaming / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Zocdoc and Brooklyn Bedding. Engagement on YouTube runs around 5.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dead Meat's tier (Mega, 7.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Kill Count is Dead Meat's signature format where host James A. Janisse watches a horror film from start to finish and tallies every on-screen death, rating each kill along the way. The series covers everything from slasher classics like Psycho to campy horror comedies like Scary Movie, ending each video with a dramatic final body count reveal. It's the format that built Dead Meat into one of the largest horror channels on YouTube.
Dead Meat is hosted by James A. Janisse, commonly called Dead Meat James by the fanbase. He co-runs the channel with his wife Chelsea Rebecca, who goes by @littlemunster online. The couple appear together on the Dead Meat Podcast and across the channel's broader content.
Chelsea Rebecca, known online as @littlemunster, is James's wife and co-host on the Dead Meat Podcast. She is a regular presence across the channel's content and plays an active role in running the Dead Meat brand alongside James. Fans who follow the podcast will recognize her voice as much as James's.
Yes, James A. Janisse is also a working tattoo artist at South Main Tattoo in Doylestown, Pennsylvania. His Instagram bio links directly to the shop for booking appointments, making it clear that tattooing is a genuine profession for him outside of YouTube. The horror-art crossover fits naturally with the Dead Meat brand's aesthetic.
The Dead Meat Cleavers is the official membership community for the Dead Meat channel, referenced consistently in the channel's hashtags and content. It functions as the name for the channel's most dedicated supporters, similar to a fan club or membership tier. Being a Cleaver is a badge of identity within the Dead Meat horror community.
Yes, Dead Meat James has a well-documented connection to metalcore band Ice Nine Kills, whose albums The Silver Scream and Welcome to Horrorwood: The Silver Scream 2 are built entirely around horror movie themes. The two brands share a deeply horror-obsessed audience and have cross-promoted each other's work, with both hashtag families appearing regularly in Dead Meat's content.
The Dead Meat Horror Awards is an annual awards show created by the channel to celebrate standout horror films, kills, and performances of the year. It's listed in the channel's own YouTube bio as one of its flagship formats alongside the Kill Count and the podcast. The awards give Dead Meat a role as a genuine cultural institution within the horror community, not just a content channel.
The Dead Meat Podcast features James and Chelsea in a more conversational format, discussing horror movies, reviews, and genre news. It's a companion to the Kill Count videos for fans who want deeper dives and off-the-cuff reactions rather than structured countdowns. James lists it directly in the channel's YouTube bio as one of the core Dead Meat offerings.
James A. Janisse is based in Doylestown, Pennsylvania, as listed in his Instagram bio. That's also where South Main Tattoo, the shop where he works as a tattoo artist, is located. The overwhelming majority of Dead Meat's audience is based in the United States.
As of mid-2026, Dead Meat's YouTube channel has featured sponsorships from Zocdoc, Brooklyn Bedding, Rocket Money, Raycon, and ZBiotics. These are lifestyle, health, and personal finance brands that commonly partner with large entertainment channels. Sponsor integrations appear within the dedicated YouTube videos rather than as standalone content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@deadmeat · YouTube
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