United Kingdom
Daz Games is the YouTube channel of Daz Black, a British comedian, actor, and content creator who has built one of the UK's most recognisable gaming-comedy presences over more than a decade on the platform.
Total Followers +0.3%
10.9M
Across YouTube, Instagram
Primary Platform
YouTube
9.5M followers · 87% of audience
Engagement
7.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $17K–$39K / IG post
The UK YouTuber, who had been engaged since May 2023, officially tied the knot with Em Harriss in May 2026, prompting a wave of fan celebration across social platforms.
By August 2025, Daz's channel had expanded beyond gaming and reaction videos to include ghost-hunting content, marking a notable shift in his content mix.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9K +0.1% | +2K +0.1% | +0 +0.0% | +10K |
| Last 30 days | +20K +0.2% | +10K +0.7% | +0 +0.0% | +30K |
| Last 90 days | +60K +0.6% | +77K +5.6% | +0 +0.0% | +137K |
| Last 365 days | +60K +0.6% | +77K +5.6% | +0 +0.0% | +137K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Holy Energy Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Marvel Rivals Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Epic Games Gaming | Long-term partnership | YouTube | Long-term | — |
| Pico XR Tech / Gaming | Sponsored content | YouTube | 2023–2024 | — |
Daz Games is the YouTube channel of Daz Black, a British comedian, actor, and content creator who has built one of the UK's most recognisable gaming-comedy presences over more than a decade on the platform. While the channel began with gaming let's-plays — a format reflected in his continued coverage of titles ranging from horror releases to VR experiences like Population One — Daz gradually expanded into reaction and commentary content, which became central to his identity. His signature style pairs high-energy, self-deprecating humour with candid on-screen reactions to viral videos, oddly specific social trends, and consumer culture absurdities, as seen in recent output reacting to fake AI-generated TikTok products and broader internet ephemera. That blend of gaming roots and observational comedy is what distinguishes him from both pure gamers and pure react channels.
Despite being UK-based, Daz's audience skews heavily toward the United States, with the majority of his multi-million subscriber base concentrated in the 18-to-34 demographic and leaning strongly male — a profile that reflects the gaming-comedy crossover he occupies. His engagement rates sit well above category norms, suggesting a loyal, returning viewership rather than passive reach. Brand partnerships with Holy Energy and Whatnot signal positioning at the intersection of gaming lifestyle and collector culture, while game-publisher integrations like Marvel Rivals confirm his continued relevance as a mid-funnel gaming influencer. With his Instagram bio also flagging acting credits managed through Independent Talent, Daz appears to be broadening beyond content creation, which positions him as a cross-platform personality whose brand value extends into entertainment more broadly.
Dazgames reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Gaming, Tech / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Holy Energy and Whatnot. Engagement on YouTube runs around 7.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dazgames's tier (Mega, 10.9M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Dazgames goes by the name Daz Black — his Instagram account operates under @daz_black and his business contact email confirms the Daz Black identity. The "Dazgames" branding is specific to his YouTube channel, while Daz Black is how he's known more broadly across platforms and in the entertainment industry.
Yes — his Instagram bio explicitly describes him as an Actor alongside his YouTube work. He is also represented by Independent Talent, a prominent UK agency known primarily for film and TV clients, which signals that his acting ambitions extend well beyond online video.
Dazgames (Daz Black) is represented by Independent Talent, one of the UK's leading entertainment agencies. His Instagram bio lists an Independent Talent email address for business inquiries, placing him on a roster that typically includes major film, TV, and stage performers.
It's genuinely both — Dazgames blends comedy reaction and commentary videos with gaming content rather than sticking to one format. Titles like "Daz Watches FAKE AI TikTok Shop Products" and "How to deal with F Boys" sit alongside VR gameplay and Let's Play sessions, making the channel a mix of gaming and internet culture commentary.
VR gaming is a visible strand of Dazgames' content — he has posted videos featuring Population One and has worked with Pico XR as a sponsor, covering the Pico 4 headset. His hashtag history also includes Meta Quest 2 gameplay, suggesting he covers the VR space across multiple headset brands.
Yes, Dazgames has tagged content with #epicpartner, indicating an official Epic Games creator partnership. This type of deal typically covers promotional content around titles and experiences available through the Epic Games ecosystem.
Reacting to TikTok videos is a regular part of his format — one recent video is titled "Daz Watches FAKE AI TikTok Shop Products", a commentary-reaction style where he breaks down viral or questionable TikTok content. This type of video sits alongside his gaming uploads and performs well with his audience.
Recent sponsors on Dazgames' YouTube channel include Holy Energy, Whatnot (the live-shopping and collectibles platform), and Marvel Rivals. He has also carried Pico XR sponsorships tied to his VR gaming content, and his Epic Games partnership covers additional branded integrations.
Despite being based in the United Kingdom, the majority of Dazgames' audience is actually in the United States, which accounts for roughly half his total viewership. The UK comes in second, giving his channel a strongly transatlantic following that is unusual for a British creator at his scale.
Dazgames has grown to well over 9 million subscribers on YouTube, placing him firmly in the Mega creator tier. His engagement rate runs far above the category average, which is a notable achievement for a channel of that size where engagement typically dilutes at scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dazgames · YouTube
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