United States
Dave Asprey is a US-based entrepreneur and author credited with popularizing the term 'biohacking' through his Bulletproof brand, launched in the early 2010s following years of intensive self-experimentation.
Total Followers +1.3%
2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
306K followers · 15% of audience
Engagement
3.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
The Pinnacle Award recognizes a leader whose work creates a lasting, positive impact on global health and wellness. Asprey is set to receive the honor at the Mindshare Summit, September 24–27, in Coronado, California.
The flagship event took place May 27–29 at The Fairmont Austin, drawing top longevity researchers and human-performance experts. Now in its 14th year, the conference has grown into the world's longest-running biohacking event.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +8K +2.7% | +0 +0.0% | +0 +0.0% | +8K |
| Last 30 days | +22K +7.1% | +4K +0.3% | -109 -0.0% | +26K |
| Last 90 days | +36K +11.7% | +9K +0.6% | +0 +0.0% | +45K |
| Last 365 days | +36K +11.7% | +9K +0.6% | +0 +0.0% | +45K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Viome Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Fatty15 Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Qualia Life Sciences Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| EMR-TEK Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Timeline Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Danger Coffee Food & Beverage / Coffee | Founder / owned brand | 2022–Long-term | — | |
| Upgrade Labs Health & Wellness / Biohacking | Founder / owned brand | YouTube | 2017–Long-term | — |
| 40 Years of Zen Health & Wellness / Neurofeedback | Founder / owned brand | YouTube | Long-term | — |
Dave Asprey is a US-based entrepreneur and author credited with popularizing the term 'biohacking' through his Bulletproof brand, launched in the early 2010s following years of intensive self-experimentation. His origin story — a Silicon Valley technologist who reversed significant health challenges through dietary and lifestyle interventions — became the foundation of a media and consumer products company. Four New York Times bestselling books and a long-running podcast, now titled 'The Human Upgrade,' have cemented his position as a central voice in the longevity and performance optimization space, drawing on a roster of researchers, physicians, and scientists across hundreds of episodes.
His content blends personal protocols, expert interviews, and accessible how-to breakdowns covering nutrition, nootropics, red light therapy, and anti-aging supplementation. Sponsors like Viome, Fatty15, and Qualia Life Sciences signal a tight alignment with the evidence-adjacent longevity supplement market, while his audience — predominantly English-speaking women in the 25–44 range — reflects a meaningful demographic crossover between women's wellness and biohacking culture. With the Beyond Biohacking Conference and Danger Coffee extending his brand ecosystem, Asprey operates as both creator and founder, a dual role that commands premium partnership rates and positions him to benefit as longevity science continues migrating from fringe to mainstream health media.
Dave.Asprey reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Coffee, Health & Wellness / Biohacking, Health & Wellness / Neurofeedback, a clear signal of fit for brands in those categories. Demonstrated partners include Viome and Fatty15. Engagement on YouTube runs around 3.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage / Coffee and related categories, Dave.Asprey offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dave.Asprey's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dave Asprey is widely credited as the person who coined and popularized the term biohacking as a personal-health movement, earning him the title "Father of Biohacking." He built the Bulletproof brand as the first major platform around the concept, blending data-driven self-experimentation with nutrition, sleep, and cognitive performance over the past two decades.
Yes, Dave Asprey created Bulletproof Coffee — a blend of coffee, grass-fed butter, and MCT oil — after crediting a high-fat yak-butter tea in Tibet with restoring his energy. He turned the recipe into the Bulletproof brand, which became one of the most recognized names in the biohacking and performance-nutrition world.
Dave Asprey has publicly stated he has spent over $2 million experimenting on his own biology across more than two decades. That personal investment — covering everything from cutting-edge medical tests to emerging therapies — is a cornerstone of his content and the credibility he claims for his recommendations.
Yes, Dave Asprey has repeatedly stated his personal goal is to live to at least 180 years old. This ambition drives his focus on longevity science, cellular health, and anti-aging biohacking, and it's the lens through which he frames much of his content and product choices.
Danger Coffee is Dave Asprey's own coffee brand, sold under @dangercoffeeofficial, formulated with added minerals and trace elements rather than standard coffee alone. It's positioned as a biohacker-grade upgrade to conventional coffee, consistent with his broader philosophy of optimizing everyday inputs.
Dave Asprey's podcast is currently called The Human Upgrade, previously known as Bulletproof Radio. It features conversations with world-class doctors, researchers, and scientists on topics ranging from longevity and brain performance to cutting-edge therapies and nutrition.
Dave Asprey is a four-time New York Times bestselling author, with books covering his Bulletproof Diet protocol, brain and mitochondrial performance, longevity, and the broader principles behind biohacking. His author status is one of the primary credentials he highlights across all his platforms.
The Beyond Biohacking Conference is Dave Asprey's annual event, promoted through his Instagram as @beyondbiohackingconference, where scientists, doctors, and biohackers gather to share the latest research on human performance and longevity. It's considered one of the flagship events in the biohacking community.
Recent sponsored content on his YouTube channel has featured Viome (gut microbiome testing), Fatty15 (a C15:0 fatty acid supplement), Qualia Life Sciences (nootropics), EMR-TEK (red light therapy), and Timeline (mitochondria health via Mitopure). These partners align closely with his focus on cellular optimization and longevity science.
Dave Asprey has a presence across YouTube, Instagram, and TikTok, with Instagram being his largest single platform and YouTube showing the strongest recent growth momentum. He also runs The Human Upgrade Podcast and the Beyond Biohacking Conference as standalone channels for his audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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