Dave.Asprey

Dave Asprey created Bulletproof Coffee after claiming he experienced a surge of mental clarity while drinking yak butter tea during a trek in Tibet. He popularized the formula of blending high-quality coffee with grass-fed unsalted butter and MCT oil, which became a defining wellness trend in the 2010s. He built an entire brand and diet framework around the concept, though he has since moved on to founding his own separate coffee company, Danger Coffee.

Danger Coffee is Dave Asprey's own coffee brand, built around his biohacking principles and marketed as a mineral-rich, high-performance alternative to conventional coffee. Asprey promotes it as a cleaner option, arguing that most commercial coffees contain mold toxins that undermine the cognitive and energy benefits people seek from caffeine. It's one of his current owned brands and is featured directly in his social media bios under the handle @dangercoffeeofficial.

Yes, Dave Asprey has publicly and repeatedly stated that his personal goal is to live to at least 180 years old. He frames this not as wishful thinking but as a science-backed target he is actively working toward through biohacking protocols, advanced diagnostics, supplementation, and emerging longevity therapies. It is one of the most cited and debated aspects of his public persona.

Dave Asprey states in his YouTube bio that he has personally invested over $2 million into his own biology across roughly two decades. He uses this figure to position himself as a practitioner rather than just a theorist — someone who has tested extreme interventions on himself before recommending them to an audience. Those experiments reportedly span gene testing, stem cell therapies, unconventional diets, and hundreds of supplement protocols.

The Human Upgrade is Dave Asprey's flagship podcast, formerly known as Bulletproof Radio, where he interviews doctors, researchers, scientists, and innovators on topics spanning longevity, cognitive performance, and biohacking. It is one of the longest-running shows in the health optimization space and is listed directly in his Instagram bio as a primary platform. The podcast serves as the long-form complement to his shorter social media content.

Dave Asprey founded Bulletproof but stepped back from his executive role at the company in the early 2020s, after which the brand moved to new ownership. He still publicly identifies as the Bulletproof Founder, as reflected in his social media bios, but his active ventures now center on Danger Coffee, The Human Upgrade Podcast, and the Beyond Biohacking Conference. The company and the man now operate independently of each other.

The Beyond Biohacking Conference is Dave Asprey's own live event, listed in his Instagram bio, designed to bring together longevity researchers, performance scientists, and wellness innovators in one place. It functions as the flagship gathering for the biohacking community Asprey helped build, giving attendees face-to-face access to the kinds of experts he typically features on his podcast. The conference is one of several owned platforms he uses beyond social media to extend his brand.

Fatty15 is a supplement brand centered on C15:0, also known as pentadecanoic acid, a saturated fatty acid that emerging research has associated with cellular health and longevity. Dave Asprey has partnered with Fatty15 as a sponsored brand on his YouTube channel, making it a natural fit given his audience's strong interest in cutting-edge, science-backed supplementation. The sponsorship aligns directly with his broader content focus on optimizing biology at the cellular level.

Dave Asprey has four New York Times bestsellers, a milestone he leads with in both his Instagram and TikTok bios. His books include titles such as The Bulletproof Diet, Head Strong, Game Changers, and Fast This Way, each tackling a different dimension of performance, nutrition, and longevity. The body of published work has been a major driver of his authority in the wellness space and predates much of his social media following.

Dave Asprey claims the title Father of Biohacking because he is widely credited with popularizing both the term and the movement in the early 2010s through Bulletproof Coffee, Bulletproof Radio, and the Bulletproof Diet framework. He argues that before his work, the systematic use of self-tracking, nutrition science, and technology to deliberately upgrade human performance was not a mainstream concept. The title is embraced by his large community, though it is occasionally disputed by others in the broader quantified-self and biohacking world.