United Kingdom
Darcey is a London-based beauty and lifestyle creator whose TikTok content revolves around get-ready-with-me videos, skincare routines, and natural makeup tutorials delivered with an understated, approachable aesthetic.
Total Followers -0.0%
2.8M
Across TikTok, YouTube
Primary Platform
TikTok
2.7M followers · 98% of audience
Engagement
10.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -103 -0.2% | +0 +0.0% | -103 |
| Last 30 days | +0 +0.0% | -103 -0.2% | +0 +0.0% | -103 |
| Last 90 days | +0 +0.0% | -199 -0.3% | +0 +0.0% | -199 |
| Last 365 days | +0 +0.0% | -199 -0.3% | +0 +0.0% | -199 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| 하루하루원더 (Haruharu) Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| d'Alba Sponsorship | Sponsored content | YouTube | May 2025 | — |
| e.l.f. Cosmetics UK Beauty | Sponsored content | TikTok | 2025–2026 | — |
| L'Oréal Paris UK Beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| Biodance Skincare | Sponsored content | TikTok | 2025–2026 | — |
Darcey is a London-based beauty and lifestyle creator whose TikTok content revolves around get-ready-with-me videos, skincare routines, and natural makeup tutorials delivered with an understated, approachable aesthetic. Her Instagram handle — glamwithdarcey — reflects an earlier brand identity; on TikTok, her output has settled firmly into the dewy, clean-girl visual register that defines current platform beauty culture. She posts in English and draws a predominantly young female audience split almost evenly between the United Kingdom and France, an unusual dual-market footprint for a London-based creator that distinguishes her from most British beauty peers.
Her engagement rate runs well above the macro-tier category median, indicating an audience that actively interacts rather than passively scrolls — a meaningful differentiator for brand partners operating at this follower scale. Her sponsor history spans mass-market beauty (e.l.f. Cosmetics, L'Oréal Paris) through to premium labels like Dior Beauty and Korean skincare brands including Haruharu and d'Alba, reflecting the breadth of her audience's buying intent across price points. That cross-market UK-France reach, combined with established relationships in the K-beauty space, positions her well as Korean skincare continues to gain mainstream traction in Western European markets.
Darceyangel reaches an audience concentrated in United Kingdom primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. Their sponsorship history skews toward Beauty, Beauty / Skincare, Skincare, a clear signal of fit for brands in those categories. Demonstrated partners include 하루하루원더 (Haruharu) and d'Alba. Engagement on TikTok runs around 10.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Darceyangel's tier (Macro, 2.8M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Darceyangel uses @darceyangel on TikTok but goes by @glamwithdarcey on Instagram, which is a common point of confusion for fans trying to find her across platforms. The name mismatch appears to reflect her beauty-focused branding roots on Instagram versus the broader personal identity she built on TikTok. Both accounts belong to the same London-based creator.
Yes — Darceyangel posted a Dior Beauty PR unboxing on TikTok and called it her dream PR, making it one of her most talked-about posts. Receiving product from a luxury house like Dior is a significant milestone for a beauty creator and signals that high-end brands are paying serious attention to her audience. She tagged it with #diorbeauty.
Darceyangel has confirmed paid partnerships with e.l.f. Cosmetics UK, L'Oréal Paris UK for their Revitalift Filler range, Biodance, and the Korean skincare labels Haruharu Wonder and d'Alba. She has also received PR gifting from Dior Beauty, showing she is on the radar of both mass-market and luxury beauty houses.
Yes — soft girl and natural makeup is at the core of Darceyangel's content identity. Her videos consistently feature glowy-skin GRWM routines, minimal-coverage looks, and skincare-first approaches that align tightly with the clean girl aesthetic. This style resonates strongly with her predominantly young female audience.
As of mid-2026, Darceyangel's YouTube channel has been largely inactive, with her last upload sitting around seven months back. Her main creative output is concentrated on TikTok, where her following is vastly larger. Her YouTube bio even redirects viewers to her TikTok and Instagram rather than promoting new uploads.
Darceyangel's TikTok bio lists her business contact through Hubb Creative, the talent management and creative agency that handles her partnerships. Brands like e.l.f. Cosmetics UK and L'Oréal Paris route collaborations through that agency. Working with a dedicated management firm reflects her standing as a Macro-tier creator.
Darceyangel's audience is almost evenly split between the United Kingdom and France, with French viewers accounting for well over a third of her total reach — which is unusually high for a UK-based creator. Her aesthetic-driven content, like skincare routines and glowy makeup tutorials, travels easily across language barriers, making it highly shareable to French beauty audiences. This cross-Channel reach makes her particularly valuable to beauty brands with European ambitions.
Darceyangel regularly uses the #rhode hashtag on her posts, suggesting she is an organic fan of Hailey Bieber's cult skincare line. While her confirmed paid skincare partnerships are with other brands, the Rhode reference fits naturally into her wider glazed-skin and clean beauty aesthetic. Organic brand mentions like this are common among beauty creators who align with a particular visual identity.
Darceyangel's TikTok bio states she is 21 years old, putting her birth year around 2003–2004. She has built a following of well over two million on TikTok at a notably young age, with her GRWM videos and lifestyle content reflecting the everyday experiences of a young adult living in London.
Darceyangel is based in London, United Kingdom, which she names directly in her TikTok bio. Her content reflects London-based beauty and lifestyle culture, and UK viewers make up her single largest country audience. Unusually, France runs nearly as large a share of her reach, making her effectively a cross-Channel presence in European beauty.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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