United States
Dannygrubs, the handle for Korean-American creator Danny Kim, built his following around a deceptively simple premise: genuine access to the professional culinary world.
Total Followers +0.5%
9.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.3M followers · 35% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $9.1K–$21K / IG post
Danny has been promoting a waitlist for grubs.co across multiple recent videos, signaling an expansion beyond social content into an owned culinary education platform.
The spinoff channel is dedicated to featuring world-class chefs and is produced by Danny Kim and his team, extending the Grubs brand into a multi-channel network.
Danny Kim was confirmed as a featured talent at the Taste of NoVA event, marking one of his known in-person public appearances.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +18K +0.5% | +243 +0.0% | +0 +0.0% | +18K |
| Last 30 days | +51K +1.6% | +0 +0.0% | +0 +0.0% | +51K |
| Last 90 days | +157K +4.8% | +13K +2.2% | +0 +0.0% | +171K |
| Last 365 days | +157K +4.8% | +13K +2.2% | +0 +0.0% | +171K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dannygrubs, the handle for Korean-American creator Danny Kim, built his following around a deceptively simple premise: genuine access to the professional culinary world. Based in Los Angeles and deeply embedded in both the LA and New York food scenes, he parlayed real relationships with working chefs into a content format that blends fine-dining credibility with populist appeal. His signature moves include cooking gourmet meals for essential workers, negotiating his way into strangers' kitchens, and dissecting fast-food chain rivalries alongside trained culinary talent. That combination of warmth, culinary literacy, and social-experiment energy helped him break through on TikTok before translating the audience to a fast-growing YouTube presence, where his longer-form videos sustain engagement well above category norms.
His audience skews heavily male and clusters in the millennial-to-older-Gen-Z bracket — a demographic with both disposable income and genuine food curiosity, making it attractive to premium culinary and lifestyle brands. CookUnity appears as a verified sponsor partner, a signal that his positioning sits closer to the chef-driven, quality-food tier than the casual fast-food commentary space, even though he covers both. With a media operation (Grubs Media) handling production and a talent agency managing brand deals, Dannygrubs is structured as a professional content business rather than a solo hobbyist account. As YouTube's algorithm continues rewarding long-form food storytelling, his trajectory points toward the kind of premium brand integrations — kitchen equipment, travel, upscale dining — that complement his access-driven identity.
Dannygrubs reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Meal Delivery, a clear signal of fit for brands in those categories. Demonstrated partners include CookUnity. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dannygrubs's tier (Mega, 9.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dannygrubs' real name is Danny Kim. He operates under the @dannygrubs handle across his platforms, but his talent booking email — DannyKim@DelkaTalents.com — confirms Kim as his surname.
Yes, Dannygrubs runs Grubs Media, credited as @grubs.media on Instagram, with brand inquiries routed through team@grubsmedia.com. It functions as the production and business entity behind his food content across platforms.
The format works like this: Dannygrubs approaches strangers, offers to cover their entire grocery bill, and in exchange cooks them a gourmet meal using whatever they've picked up. It's one of his signature recurring concepts that blends spontaneous cooking with a feel-good hook.
Yes, surprising essential and night shift workers — including nurses — with restaurant-quality food is one of Dannygrubs' most consistent content pillars. The format pairs real culinary skill with emotional storytelling, and it's a big part of why his engagement runs well above the category average.
Yes, asking wealthy New Yorkers to let him cook for them inside their homes is one of his established video formats. The concept plays on the contrast between elite private kitchens and Dannygrubs' street-level, accessible food personality.
CookUnity is a named brand partner for Dannygrubs, tagged explicitly as #cookunitypartner in his content. CookUnity is a chef-crafted meal delivery platform, making it a natural brand alignment for a creator whose identity is built around professional-chef connections and gourmet food.
His talent representation runs through Delka Talents, with brand deals directed to DannyKim@DelkaTalents.com. His separate Grubs Media company handles production and general business operations, so the two entities appear to serve distinct functions.
Yes, alongside his upscale chef-driven content, Dannygrubs also posts head-to-head fast food comparisons — a notable example being his Big Arch versus New Whopper video. These shorter, punchy posts sit alongside his longer gourmet formats and perform especially well on TikTok.
Dannygrubs is US-based and shoots heavily across both cities — his most-used hashtags include #losangeles, #lafood, #newyork, and #newyorkfood. He appears to split his content production between the LA and NYC food scenes rather than anchoring to one location.
TikTok is Dannygrubs' largest single platform, with over 5 million followers, while his YouTube channel has surpassed 3 million subscribers — putting his combined cross-platform following well above 9 million. His TikTok engagement is particularly strong, running higher than his already above-average YouTube rate.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dannygrubs · YouTube
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