United States
Dan Mace is a South African-born filmmaker and director who built his online following through cinematic, documentary-style YouTube content rooted in immersive storytelling.
Total Followers -0.5%
497K
Across Instagram, TikTok
Primary Platform
YouTube
243K followers · 49% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$12K / IG post
The film embeds Mace with mafia bosses, enforcers, cops, and city officials to expose Cape Town's deadly taxi-war power dynamics. It drew coverage from eNCA and BizCommunity as one of his most dangerous projects to date.
South African news network eNCA featured Mace discussing his approach to the film, including how the crew intentionally ventured into unexplored and high-risk territory.
'We Adopted an Orphanage,' directed by Mace for MrBeast's Beast Philanthropy, took home the Global Impact of the Year Award and the Audience Honor Award at the 8th Annual Shorty Impact Awards, and also won the Webby People's Choice for best film.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -2066 -0.9% | +0 +0.0% | +0 +0.0% | -2066 |
| Last 30 days | -2017 -0.8% | -305 -0.1% | +0 +0.0% | -2322 |
| Last 90 days | -4132 -1.7% | -991 -0.4% | +0 +0.0% | -5123 |
| Last 365 days | -4132 -1.7% | -991 -0.4% | +0 +0.0% | -5123 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Adobe Software / Creative Tools | Long-term partnership | YouTube | Long-term | — |
| Insta360 Camera / Tech Hardware | Channel sponsor | YouTube | Long-term | — |
Dan Mace is a South African-born filmmaker and director who built his online following through cinematic, documentary-style YouTube content rooted in immersive storytelling. He gained broader recognition in part through his association with Casey Neistat — a connection his own hashtag usage still signals — and developed a reputation for taking cameras into high-stakes, socially complex environments rather than producing conventional creator content. His work has taken him inside Cape Town gang networks and documented the informal taxi industry that operates as a parallel power structure across South Africa, giving his channel a distinctly editorial, journalistic quality unusual for a mid-tier creator.
His audience skews toward millennial men in the 25–34 bracket, with a notably strong South African following alongside a substantial Saudi Arabian viewership — a cross-regional mix that reflects the travel and global-issues nature of his work. Brand partnerships with Adobe and Insta360 firmly position him within the professional filmmaker and creator-tools ecosystem rather than lifestyle or consumer goods. Engagement running well above category median on both Instagram and TikTok suggests a genuinely invested core audience, and his rate card reflects that premium. As long-form documentary content continues gaining traction with brand sponsors seeking credibility, Mace's editorial filmmaking identity gives him a defensible and differentiated lane.
Dannmace reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Software / Creative Tools, Camera / Tech Hardware, a clear signal of fit for brands in those categories. Demonstrated partners include Adobe and Insta360. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Software / Creative Tools and related categories, Dannmace offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dannmace's tier (Mid, 497K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dan Mace has a well-documented connection to Casey Neistat's filmmaking world — he uses #caseyneistat as a direct reference point, and his cinematic, documentary-driven YouTube style closely parallels Neistat's influence. He built his own identity as an independent filmmaker and director from within that creative orbit, and the two are frequently name-checked together by fans of the genre.
Taxi Wars is Dan Mace's documentary exploring South Africa's minibus taxi industry, which is notorious for violence, territorial disputes, and organized criminal control — often referred to as the 'taxi mafia.' The film takes viewers inside a dangerous and rarely-documented world, and it stands as one of his most ambitious long-form projects to date.
Yes, one of Dan Mace's most-discussed videos follows him through Cape Town with an actual gang lord acting as his guide, offering an unfiltered look at the city's criminal underworld. It's part of his broader South Africa documentary work, which consistently takes him into environments most filmmakers wouldn't attempt to enter.
Dan Mace posted a video showing himself editing footage on a mobile device while physically deep in a jungle, produced in partnership with Adobe Video. It became a viral moment that spotlighted both his adventurous production style and the real-world capability of Adobe's mobile editing tools.
Yes, Dan Mace is an official Adobe Video partner and has produced multiple sponsored pieces for the brand. The collaboration fits naturally with his filmmaker identity — editing in extreme and remote conditions makes Adobe's mobile and creative suite a credible, on-brand fit for his audience.
Yes, Insta360 is a clear part of Dan Mace's filmmaking toolkit — he regularly tags models like the GO 3S and X5 across his posts, signaling an active ambassador or partnership relationship with the brand. The compact, rugged design of Insta360 cameras suits his style of shooting in dangerous and remote locations worldwide.
Dan Mace makes high-production, immersive documentary content that takes him into dangerous and rarely-filmed environments — South African gang territories, taxi mafia operations, and deep jungle locations. His style sits far closer to independent filmmaking than traditional YouTube vlogging, with a cinematic quality that sets him apart in the travel-documentary space.
Dan Mace has strong South African roots, and South Africa consistently ranks among his top audience countries — a direct reflection of his deep ties to the region. His most defining projects, including Taxi Wars and his Cape Town gang content, are rooted entirely in South African stories and locations.
His real name is Dan Mace — the handle 'Dannmace' is simply a stylized, compressed version of his actual name. He keeps his branding deliberately understated, describing himself on Instagram only as someone who 'sometimes makes movies,' letting the filmmaking speak for itself.
Saudi Arabia ranks as one of Dan Mace's largest audience countries — a pattern common among travel and documentary filmmakers whose cinematic, international content resonates strongly with younger audiences across the Gulf region. His high production value and immersive storytelling style tend to cross cultural boundaries effectively, which likely drives that geographic spread.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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