United States
Danielle LaPorte is a Canadian-American author, speaker, and entrepreneur whose work sits at the intersection of spirituality, self-development, and practical life design.
Total Followers -0.2%
260K
Across Instagram
Primary Platform
YouTube
260K followers · 100% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.9K–$9.1K / IG post
LaPorte's newest title, 'Bless & Release: The physics of letting go—and wanting what's meant for you,' introduces her Centering Practice and is sold as a physical book, audiobook, and digital bundle through her own shop and major retailers.
LaPorte began hosting a free weekly live Centering Practice every Sunday at 9am PT across all social platforms, directly tied to the release of 'Bless & Release.'
LaPorte appeared on the widely followed wellness podcast to discuss turning life's pain into meaning, emotional honesty, and the pitfalls of rushing to positivity.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 259,883 | -416 | 4.4% | 7.5 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -104 -0.0% | +0 +0.0% | +0 +0.0% | -104 |
| Last 30 days | -416 -0.2% | +0 +0.0% | +0 +0.0% | -416 |
| Last 90 days | -962 -0.4% | +0 +0.0% | +0 +0.0% | -962 |
| Last 365 days | -962 -0.4% | +0 +0.0% | +0 +0.0% | -962 |
Daily follower snapshots from CreatorDB's longitudinal index.
Danielle LaPorte is a Canadian-American author, speaker, and entrepreneur whose work sits at the intersection of spirituality, self-development, and practical life design. She built her following largely through her breakout book and planning system, The Desire Map, which reframed goal-setting around core desired feelings rather than conventional achievements — a concept that resonated deeply in the broader wellness and conscious-living movement. Her Centered Planner products extended that philosophy into a tangible, recurring touchpoint for her community. She has since expanded into podcasting with With Love, Danielle, and her most recent book, Bless & Release, reflects the grounded-yet-hopeful spiritual tone that has defined her voice throughout her career.
Her audience skews heavily female and concentrates in the 25–44 age range, a demographic that actively seeks content blending personal growth with spiritual inquiry — placing her alongside figures in the mindfulness and conscious-business space rather than mainstream lifestyle influencing. Despite a mid-sized following, her engagement rate runs notably above the category norm, signaling a tight-knit community rather than passive subscribers. Her reach is anchored in North America but carries meaningful English-speaking audiences in the UK and beyond. For brands operating in wellness, publishing, personal development tools, or values-driven lifestyle categories, her audience loyalty and consistent content cadence make her a credible long-term partner rather than a one-off promotional vehicle.
Daniellelaporte reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Daniellelaporte offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Daniellelaporte's tier (Mid, 260K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Bless & Release is Danielle LaPorte's latest release, referenced directly in her Instagram bio as newly available. It sits within her broader body of work around spirituality, letting go, and intentional living — thematically connected to titles like The Desire Map and How to Be Loving. If you've followed her writing, it reads as a natural extension of her message about soul-centered freedom.
The Desire Map is Danielle LaPorte's signature book and life-planning framework built around one central question: how do you actually want to feel? Instead of traditional goal-setting, the system guides readers to identify their core desired feelings first and then build goals around those feelings. It became one of the most widely discussed personal development books of the past decade and gave rise to her planner product line.
The Centered Planners are a physical planning product from Danielle LaPorte's brand, evolving out of her original Desire Map Planner series. They're designed to help people organize their lives around intention and feeling rather than pure task productivity. The planners are one of the cornerstone products in her business and are frequently highlighted across her social content.
With Love, Danielle is Danielle LaPorte's podcast, listed front and center in her Instagram bio. The show covers spirituality, conscious relationships, emotional healing, and personal growth, delivered in her characteristically warm and direct voice. It extends the themes of her books into longer-form conversations for her core audience.
Core desired feelings is the central concept from The Desire Map — the idea that every goal a person chases is ultimately driven by a feeling they want to experience. LaPorte's framework asks readers to name those feelings explicitly and then reverse-engineer their goals and habits from there. It's the idea that most distinguishes her approach from conventional productivity or self-help systems.
Danielle LaPorte is the author of several well-known books including The Fire Starter Sessions, The Desire Map, White Hot Truth, and How to Be Loving, with Bless & Release as her most recent work. Her writing consistently sits at the crossroads of spirituality, entrepreneurship, and emotional self-development. Each book has built a loyal following among readers who describe her style as honest and soul-forward.
Danielle LaPorte is genuinely both — she weaves spiritual concepts like devotion, surrender, and soul work directly into practical frameworks for goal-setting and life design. Her Instagram bio line 'Surprisingly hopeful about humanity' captures the tone well: spiritually grounded but emotionally honest and accessible. She doesn't follow a single religious tradition, which is part of why she resonates across a wide, spiritually curious audience.
Danielle LaPorte is originally from Canada and built a significant portion of her early readership and community there. She is now based in the United States, which her creator profile lists as her primary country. Her audience remains heavily North American, with Canada consistently ranking as her second-largest follower base after the US.
That phrase lives in her Instagram bio and reflects the undercurrent of warmth and collective optimism that runs through all of her work. LaPorte frequently writes and speaks about difficult emotional experiences — grief, burnout, self-doubt — but consistently circles back to healing and human possibility as the through-line. It's a deliberate part of her voice that sets her apart from more detached or clinical voices in the self-help space.
Danielle LaPorte's Instagram following skews strongly female — roughly two thirds of her audience are women — and is most concentrated in the 25–34 age range, followed closely by the 35–44 bracket. The majority of her followers are based in the United States and Canada, with smaller but engaged communities in the UK and beyond. This demographic profile maps closely to readers of spiritual self-help and intentional living content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@daniellelaporte · YouTube
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