Data refreshed Sep 28, 2026 · 3:34 PM UTC
Hair & Beauty 🏳 —

Danielleathena

Full Creator Stats Live · Updated 2026-09-28

Danielleathena is a curly and wavy hair specialist whose content sits squarely in the tutorial-driven corner of the beauty space.

NicheHair & Beauty TierMacro Engagement2.4%

Total Followers +1.0%

1M

Across Instagram, TikTok

Primary Platform

YouTube

232K followers · 23% of audience

Engagement

2.4%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $4.6K–$12K / IG post

Quick facts
  • 1M combined followers across 2 platforms.
  • Macro creator tier.
  • 2.4% headline engagement.
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 231,754 +2K 2.4% 2.1 8 days ago
TikTok 796,100 +9K 4.7% 4.7 4 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -70 -0.0% +318 +0.0% +0 +0.0% +248
Last 30 days +2K +0.8% +9K +1.1% +0 +0.0% +10K
Last 90 days +5K +2.3% +32K +4.0% +0 +0.0% +37K
Last 365 days +5K +2.3% +32K +4.0% +0 +0.0% +37K

Audience Demographics

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115K303K492K681K869K Oct 4Jan 2Apr 2Jun 30Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Danielleathena

Danielleathena is a curly and wavy hair specialist whose content sits squarely in the tutorial-driven corner of the beauty space. Self-described as "hair obsessed," she has built a cross-platform following across TikTok, Instagram, and YouTube by focusing almost exclusively on curl care, hair routines, and styling techniques — a deliberate niche that gives her channel a clear identity in an otherwise crowded beauty landscape. Her TikTok presence, where she posts with the highest frequency, consistently outperforms category engagement benchmarks, suggesting her content resonates with an audience actively seeking practical, repeatable hair advice rather than passive entertainment. Represented by Dulcedo, a well-regarded North American talent management agency, her professional infrastructure points to a creator who has moved beyond the hobbyist phase and into a structured commercial operation.

Her audience skews heavily female and concentrates in the 18-to-34 age band, with nearly half based in the United States and meaningful reach into the UK, India, Brazil, and Canada — a geographic spread that reflects the universal appeal of curl-pattern content across hair textures and climates. The recurring "wavytalkpartner" hashtag in her top content signals an ongoing brand alignment in the hair care product category, which is a natural fit given her authority in the space. With engagement rates running above category median and steady month-over-month growth across platforms, Danielleathena is well-positioned as a go-to partner for hair care, styling tool, and personal care brands looking to reach a highly specific, purchase-motivated female demographic at a tier where CPM efficiency and niche authority converge.

Brand fit

Why brands partner

Danielleathena reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Hair care / tools, a clear signal of fit for brands in those categories. Demonstrated partners include Wavy Talk. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Hair care / tools and related categories, Danielleathena offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Danielleathena's tier (Macro, 1M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Danielleathena partnered with Wavy Talk?

Yes, Danielleathena is a Wavy Talk partner, a hair care brand she promotes in her content and tags using the #wavytalkpartner hashtag. The collaboration is a natural fit given her dedicated focus on wavy, curly, and natural hair routines. Brand partnerships like this are a visible and consistent part of how she monetizes her platforms.

What does Danielleathena post about?

Danielleathena describes herself as "hair obsessed" and builds her content almost entirely around hair — curly hair routines, wavy hair tutorials, natural curl care, and long-hair styling techniques. Her videos typically walk through step-by-step styling or wash-day processes aimed at people with textured, wavy, or curly hair.

Does Danielleathena cover wavy hair or just curly hair?

Danielleathena covers both wavy and curly hair, and her Wavy Talk brand partnership reflects that dual focus directly. She regularly uses hashtags spanning curly routines, natural curls, and general hairstyles, making her content useful for anyone along the wavy-to-curly spectrum.

What talent agency manages Danielleathena?

Danielleathena is managed by Dulcedo, a talent and influencer management agency. Her business contact email, listed publicly in both her Instagram and TikTok bios, routes through Dulcedo, which handles brand partnership inquiries on her behalf. Dulcedo represents creators across beauty, lifestyle, and fashion categories.

What kind of curly hair tutorials does Danielleathena make?

Danielleathena's tutorials focus on curly hair routines, natural curl definition, and wavy hair styling — typically walking through full wash-day or styling processes rather than just showing a finished look. She also covers long-hair techniques, which lines up with her use of hashtags like #longhair alongside her curly and wavy content.

Is Danielleathena good for people just starting to embrace their natural curls?

Danielleathena is one of the more followed creators in the natural curl and curly hair routine space, which reflects the practical value her audience finds in her videos. Her tutorials tend to break down full routines step by step rather than skipping straight to results, which makes them particularly approachable for anyone building a curly or wavy hair care habit from scratch.

Who watches Danielleathena's hair videos?

Danielleathena's audience is overwhelmingly female — roughly three out of four viewers are women — with the largest group falling in the mid-twenties to mid-thirties age range and a strong younger segment close behind. About half of her audience is based in the United States, with viewers also coming from the UK, India, Brazil, and Canada.

What brands has Danielleathena worked with?

The most clearly documented brand relationship in Danielleathena's content is her Wavy Talk partnership, which she tags directly in relevant posts. As a Macro-tier creator with a highly engaged, hair-focused audience, she is well-positioned for collaborations with beauty and hair care brands — inquiries can be directed through her management at Dulcedo.

Is Danielleathena bigger on YouTube or TikTok?

Danielleathena's largest platform is YouTube, where she has surpassed one million subscribers. Her TikTok following is also substantial — in the hundreds of thousands — and that platform tends to generate notably higher engagement on her hair content, making it a key part of her overall reach.

Does Danielleathena post on TikTok?

Yes, Danielleathena is active on TikTok at @danielleathena, where she has built a following in the hundreds of thousands. Her TikTok engagement runs well above the typical benchmark for beauty creators, which suggests her curly and wavy hair tutorials connect particularly well with that platform's audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 28, 2026, 3:34 PM UTC · Slug: danielleathena

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