Danielleathena is a curly and wavy hair specialist whose content sits squarely in the tutorial-driven corner of the beauty space.
Total Followers +1.0%
1M
Across Instagram, TikTok
Primary Platform
YouTube
232K followers · 23% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.6K–$12K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -70 -0.0% | +318 +0.0% | +0 +0.0% | +248 |
| Last 30 days | +2K +0.8% | +9K +1.1% | +0 +0.0% | +10K |
| Last 90 days | +5K +2.3% | +32K +4.0% | +0 +0.0% | +37K |
| Last 365 days | +5K +2.3% | +32K +4.0% | +0 +0.0% | +37K |
Daily follower snapshots from CreatorDB's longitudinal index.
Danielleathena is a curly and wavy hair specialist whose content sits squarely in the tutorial-driven corner of the beauty space. Self-described as "hair obsessed," she has built a cross-platform following across TikTok, Instagram, and YouTube by focusing almost exclusively on curl care, hair routines, and styling techniques — a deliberate niche that gives her channel a clear identity in an otherwise crowded beauty landscape. Her TikTok presence, where she posts with the highest frequency, consistently outperforms category engagement benchmarks, suggesting her content resonates with an audience actively seeking practical, repeatable hair advice rather than passive entertainment. Represented by Dulcedo, a well-regarded North American talent management agency, her professional infrastructure points to a creator who has moved beyond the hobbyist phase and into a structured commercial operation.
Her audience skews heavily female and concentrates in the 18-to-34 age band, with nearly half based in the United States and meaningful reach into the UK, India, Brazil, and Canada — a geographic spread that reflects the universal appeal of curl-pattern content across hair textures and climates. The recurring "wavytalkpartner" hashtag in her top content signals an ongoing brand alignment in the hair care product category, which is a natural fit given her authority in the space. With engagement rates running above category median and steady month-over-month growth across platforms, Danielleathena is well-positioned as a go-to partner for hair care, styling tool, and personal care brands looking to reach a highly specific, purchase-motivated female demographic at a tier where CPM efficiency and niche authority converge.
Danielleathena reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Hair care / tools, a clear signal of fit for brands in those categories. Demonstrated partners include Wavy Talk. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Hair care / tools and related categories, Danielleathena offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Danielleathena's tier (Macro, 1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Danielleathena is a Wavy Talk partner, a hair care brand she promotes in her content and tags using the #wavytalkpartner hashtag. The collaboration is a natural fit given her dedicated focus on wavy, curly, and natural hair routines. Brand partnerships like this are a visible and consistent part of how she monetizes her platforms.
Danielleathena describes herself as "hair obsessed" and builds her content almost entirely around hair — curly hair routines, wavy hair tutorials, natural curl care, and long-hair styling techniques. Her videos typically walk through step-by-step styling or wash-day processes aimed at people with textured, wavy, or curly hair.
Danielleathena covers both wavy and curly hair, and her Wavy Talk brand partnership reflects that dual focus directly. She regularly uses hashtags spanning curly routines, natural curls, and general hairstyles, making her content useful for anyone along the wavy-to-curly spectrum.
Danielleathena is managed by Dulcedo, a talent and influencer management agency. Her business contact email, listed publicly in both her Instagram and TikTok bios, routes through Dulcedo, which handles brand partnership inquiries on her behalf. Dulcedo represents creators across beauty, lifestyle, and fashion categories.
Danielleathena's tutorials focus on curly hair routines, natural curl definition, and wavy hair styling — typically walking through full wash-day or styling processes rather than just showing a finished look. She also covers long-hair techniques, which lines up with her use of hashtags like #longhair alongside her curly and wavy content.
Danielleathena is one of the more followed creators in the natural curl and curly hair routine space, which reflects the practical value her audience finds in her videos. Her tutorials tend to break down full routines step by step rather than skipping straight to results, which makes them particularly approachable for anyone building a curly or wavy hair care habit from scratch.
Danielleathena's audience is overwhelmingly female — roughly three out of four viewers are women — with the largest group falling in the mid-twenties to mid-thirties age range and a strong younger segment close behind. About half of her audience is based in the United States, with viewers also coming from the UK, India, Brazil, and Canada.
The most clearly documented brand relationship in Danielleathena's content is her Wavy Talk partnership, which she tags directly in relevant posts. As a Macro-tier creator with a highly engaged, hair-focused audience, she is well-positioned for collaborations with beauty and hair care brands — inquiries can be directed through her management at Dulcedo.
Danielleathena's largest platform is YouTube, where she has surpassed one million subscribers. Her TikTok following is also substantial — in the hundreds of thousands — and that platform tends to generate notably higher engagement on her hair content, making it a key part of her overall reach.
Yes, Danielleathena is active on TikTok at @danielleathena, where she has built a following in the hundreds of thousands. Her TikTok engagement runs well above the typical benchmark for beauty creators, which suggests her curly and wavy hair tutorials connect particularly well with that platform's audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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