United States
Dani Austin Ramirez is a Texas-born lifestyle creator who built a macro-scale Instagram following through a blend of family content, fashion, and candid personal storytelling.
Total Followers -0.2%
2.5M
Across Instagram
Primary Platform
YouTube
2.5M followers · 100% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $30K–$70K / IG post
A feature in D CEO Magazine chronicles how Austin leveraged her 3.5M followers to build Divi into a $100M+ brand, while also noting the birth of her fourth child earlier in 2026.
Austin appeared on the Forbes Top Creators list for a fourth consecutive year and was named as a headliner at the Forbes Creator Upfronts event in Los Angeles.
BeautyMatter recognized Austin for turning her personal hair loss journey into a $40M+ brand that sells a Scalp Serum every minute, calling it a category-defining achievement.
Ernst & Young named Dani Austin and co-founder Jordan Ramirez Southwest winners, making them eligible for EY's 2025 National Awards announced in November.
The Norwest deal brought on a new board member and was earmarked for scaling Divi's presence at Ulta Beauty, Ulta at Target, and Amazon, as well as international growth.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,502,894 | -6K | 2.7% | 2.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -2753 -0.1% | +0 +0.0% | +0 +0.0% | -2753 |
| Last 30 days | -5757 -0.2% | +0 +0.0% | +0 +0.0% | -5757 |
| Last 90 days | +4K +0.2% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +0.2% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Dani Austin Ramirez is a Texas-born lifestyle creator who built a macro-scale Instagram following through a blend of family content, fashion, and candid personal storytelling. Originally rooted in the Dallas area, her recent relocation to Nashville marks a visible chapter shift that she has shared openly with her audience — the kind of real-time life documentation that has defined her content style from the beginning. She is the founder of Divi, a scalp-focused hair care brand, making her one of the relatively few lifestyle creators in her tier who has crossed into founder territory with a consumer product line rather than remaining purely a sponsorship vehicle.
Her podcast, Deinfluenced, signals a deliberate and somewhat self-aware positioning — leaning into skepticism of influencer culture while operating squarely within it, a tension that tends to resonate with audiences fatigued by conventional sponsored content. Her engagement sits meaningfully above category median, suggesting a genuinely loyal core audience despite the large follower base. The audience skews young and heavily domestic, with the majority based in the United States, which makes her a straightforward fit for lifestyle, parenting, and home-goods brands seeking reach within American households. As Divi matures as a brand, her dual identity as creator and founder will likely define her next-phase positioning.
Dani-Austin reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Hair & Scalp Care, a clear signal of fit for brands in those categories. Demonstrated partners include Divi. Engagement on YouTube runs around 2.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Dani-Austin's tier (Macro, 2.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Divi is a scalp and hair growth care brand that Dani Austin founded — it's listed directly in her own Instagram bio as @diviofficial, making it her owned company rather than a standard sponsorship deal. This puts her in the growing category of lifestyle creators who've moved beyond promoting other brands into building their own consumer products.
Dani Austin and her family relocated from Dallas to Nashville, and she documented the transition openly on Instagram — including an emotional farewell to Dallas and candid posts about adjusting to her first week in Tennessee. She's framed the move as an exciting new chapter for her family, though she hasn't pointed to a single specific reason publicly.
The De-Influenced podcast, hosted under @deinfluencedpodcast, is Dani Austin's show that pushes back against overconsumption and the constant pressure to buy things promoted on social media. It's a striking angle for a Macro-tier creator to take — essentially critiquing the influencer culture she's also a prominent part of.
Yes — Dani Austin publicly disclosed that she was diagnosed with a brain arteriovenous malformation (AVM), which became one of the most significant personal stories she's shared with her audience. She spoke openly about the health scare and its impact on her life, and many followers cite that moment as the reason they connected with her on a deeper level.
Dani Austin is married to Jordan, and the two appear regularly throughout her family-focused lifestyle content. Their relationship and shared life — including raising kids, home moments, and now a cross-state move to Nashville — has been a consistent thread running through her content for years.
Yes, Dani Austin is a mom and motherhood has become a central part of her content identity. She refers to her children as her "mini me's" in posts and leans into relatable mom humor — including joking that cool moms drive minivans — rather than projecting a highly polished parenting aesthetic.
Yes — Bed Bath & Beyond has appeared as a named sponsor in Dani Austin's content, reflected in her sponsored hashtag use. For a lifestyle creator covering home, family, and everyday living, the brand fits naturally into her content world.
That line from her bio is a deliberate signal about her content personality — self-aware, humor-forward, and pointedly anti-corporate in tone. It tells followers that her page is a community built around shared references and running jokes rather than a polished brand portfolio, which likely contributes to her engagement running well above the typical category benchmark.
Dani Austin has grown her Instagram to over 2.5 million followers, placing her firmly in the Macro creator tier. Notably, her engagement rate runs well above the category median — a relatively uncommon combination at that follower scale.
Dani Austin is a lifestyle and family blogger who covers fashion, beauty, motherhood, home life, and personal milestones like moving cities and navigating health challenges. She's also the founder of the hair care brand Divi and hosts the De-Influenced podcast, making her one of the more multi-dimensional creators in the lifestyle space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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