United States
Russell Wilson, the creator behind the handle @dangerusswilson, is a former NFL quarterback who won Super Bowl XLVIII with the Seattle Seahawks and claimed two NFC Championship titles during a career that later took him through Denver, Pittsburgh, and New York.
Total Followers +0.2%
6.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
125K followers · 2% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $65K–$152K / IG post
Wilson announced his retirement via a social media video titled 'Thank You, Football. Love, #3,' confirming he will serve as an analyst on CBS's Sunday NFL pregame show, replacing Matt Ryan.
After receiving a contract offer from the New York Jets to back up Geno Smith, Wilson chose broadcasting over continuing to play.
Wilson signed a one-year, $10.5M deal with the Giants for the 2025 season but lost the starting job by Week 4. He also revealed he played a standout Week 2 game against Dallas through a torn hamstring.
After one season with the Pittsburgh Steelers, Wilson joined the Giants on a veteran contract loaded with performance incentives.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -544 -0.0% | +91 +0.0% | -453 |
| Last 30 days | +0 +0.0% | +12K +0.2% | +3K +0.3% | +15K |
| Last 90 days | +0 +0.0% | +8K +0.1% | +183 +0.0% | +8K |
| Last 365 days | +0 +0.0% | +8K +0.1% | +183 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Russell Wilson, the creator behind the handle @dangerusswilson, is a former NFL quarterback who won Super Bowl XLVIII with the Seattle Seahawks and claimed two NFC Championship titles during a career that later took him through Denver, Pittsburgh, and New York. Off the field, he built West2East Empire, a brand management and production company that earned him an Emmy Award, and founded the WhyNotYou Foundation, focused on youth empowerment and community development. His Instagram presence — by far his most active platform — blends motivational content rooted in his Christian faith, family life as a husband and father of four, and high-profile lifestyle moments. A post captioned 'Thank You, Football. Love, #3' marks what appears to be a deliberate transition away from active competition as of mid-2026.
Dangerusswilson reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Media / Production, Apparel / Lifestyle, Nonprofit / Philanthropy, a clear signal of fit for brands in those categories. Demonstrated partners include West2East Empire and 3 Brand. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Production and related categories, Dangerusswilson offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dangerusswilson's tier (Mega, 6.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In 2026 Wilson posted a widely-read farewell message titled 'Thank You, Football. Love, #3,' which most observers took as his retirement announcement after a career with the Seattle Seahawks, Denver Broncos, and New York Giants. He won Super Bowl XLVIII with Seattle and earned two NFC Championship appearances before stepping away from the game.
West2East Empire is the brand management and production company Wilson founded and leads as CEO. The company oversees his media projects and content creation, and has earned Emmy recognition — making Wilson one of the rare NFL players to hold an Emmy Award alongside a championship ring.
Wilson won an Emmy through his production company West2East Empire, which develops original media projects separate from his football career. He highlights the Emmy win prominently across all his social bios, framing it as central to his identity as a media entrepreneur, not just an athlete.
The Why Not You Foundation is Wilson's nonprofit focused on youth empowerment, community impact, and sports access programs. He promotes it regularly using the hashtag #whynotyoufdn, and youth athlete recognition appears as a recurring theme across his content calendar.
3 Brand is Russell Wilson's lifestyle and activewear label, named after his longtime jersey number 3. He promotes it directly through his social channels using the hashtag #3brand, positioning it alongside West2East Empire as part of a deliberate post-football business portfolio.
Yes, Wilson attended the 2026 Met Gala and posted about it on Instagram with the caption 'Sometimes you gotta pop out and show em! #metgala2026.' The appearance reflects a consistent pattern of him engaging with fashion and entertainment spaces well beyond the football field.
The Broncos released Wilson after two difficult seasons in which the team significantly underperformed relative to his large contract, with his play drawing sustained criticism from coaches, media, and fans. Denver absorbed a major salary cap penalty rather than continue with him, and the split became one of the more high-profile quarterback exits in recent NFL history.
Yes, Wilson is a Dove partner, labeling sponsored posts with #dovepartner across his social platforms. The partnership aligns with his public-facing themes around confidence, community, and family — including content tagged with his #keepherconfident campaign.
Wilson is married to Grammy-winning singer and entertainer Ciara, and he consistently describes himself as a 'Husband and Father of four' in his public bios. Both maintain large individual audiences, and their family life is a visible thread across both of their social platforms.
The handle is a deliberate wordplay mashup of 'dangerous' and his surname Wilson, collapsing them into 'Dangerus(s) Wilson.' It captures the slippery, improvisational reputation he built as a quarterback throughout his NFL career, and it doubles as a personal brand name that carries across all his platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dangerusswilson · YouTube
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